QR code: printing and network interface

The QR code is a square black and white tile (in English, QuickResponseCodes). It is not a new thing in the market, but it has become more widely used in transmitting additional information on print. Prints now use QR codes to transmit additional information. QR codes stand out for advertising, posters, flyers, catalogs, product packaging, promotional gifts and other printed products.

It has been 20 years since the introduction of QR codes in Germany. It was originally invented by a Japanese bar code and card reading equipment manufacturing company. The real challenge in the application of QR codes today is to effectively incorporate this technology into marketing or promotional campaigns in order to interact and communicate with customers or participants using QR codes. The use of QR code is reference for the current digital printing companies and network printing platforms for the general public.

The small code has a large role code hidden behind two-dimensional pixel graphics with different information. Compared to traditional barcodes, which are mostly digital combinations for supermarkets, QR codes can encode a large amount of information. This information includes text, web address data, phone numbers, emails, geographic data, and so on. For example, a smartphone camera connected to software (a QR code reader) can be used as a scanner for decoding, and the stored information can be viewed on a web browser. The QR code can also be used to send text messages or read contact data from a business card and save it in the address book. What's more, when you scan the QR code, you can open the product demo video or link directly to the company's online shop.

According to a survey conducted by the famous American Comsko Internet Market Survey Company, as of December 2012, approximately 31 million people in Germany have smartphones. The number of people who have access to the technical possibilities of QR codes continues to grow and they are the target audience for advertising messages. According to statistics, consumers nowadays give a better evaluation of such cross-media extension dialogues using QR codes. This shows that QR codes have great potential for marketing.

From the outside, the QR code with pixel graphics is not very attractive. In fact, it often arouses the curiosity that observers use. QR codes are used in a variety of locations, and where do they work best? In 2012, the Nielsen Media Research Institute conducted a survey on the advertising of QR codes. The results showed that: 83% of respondents believe that the QR code in advertisements and magazines is eye-catching, and 70% of respondents notice the QR code on the product packaging. 64% of respondents noticed the QR code on the poster. 39% and 34% of participants scanned QR codes on web pages and elsewhere. The market research institute asked "what information do you want to get from scanning the QR code?" 81% of the respondents answered "want to get relevant product information", 44% of respondents "wish to link to the product manufacturer's homepage", 26% received The interviewer expects other information. 20% of the respondents participate in the lottery game through the QR code. Only 9% of the respondents stated that they have no specific goals.

When the advertising company uses the QR code, the user can benefit from it and increase the attention to the product, and even stimulate the desire to purchase. The data stored in the QR code is an effective medium to establish contact with the target group and improve contact with customers. A new generation of smart phones or PDAs (PDAs) can use advertisers to provide web-based information. The QR code marketing results can be evaluated through the corresponding analysis tools.

Using a QR code with a tricky QR code is harmful to the user. A provider of network security, storage and systems management solutions in Germany warns: QR codes printed on billboards, if covered by a label with an incorrect QR code, may be misinstalled by smartphone users after scanning. Therefore, the expert advises the user to use a QR code reader. Before forwarding to the target, the reader can display the details of this goal—at least the web page address. For suspicious links, users must not jump easily.

Despite these potential hazards, QR codes still have undisputed advantages in modern communication portfolios. Before using the QR code for marketing activities, it is important to put customers in the right place and aim at the target group completely and accurately. How can we add value to our customers and how can we actually help our customers? This is a question that needs to be answered.
When using QR code elements to help plan marketing activities, attention should be paid to the following tips: identifying goals and target groups; testing the technical possibilities of target groups; providing added value to customers; and integrating QR codes attractively (technically and visually) In all activities; Make mobile optimized link pages; Check the quality of QR codes; Test results.

In the above technical tips, it is necessary to ensure that the advertising audience has no objections to the use of QR codes in marketing. The QR code is simple to produce and apply, and the code is easy to read and process. The company consciously enhances the use of QR codes and will make users trust in the application of QR codes.

QR code encoding and printed QR codes are simple and inexpensive to produce and can use a variety of "generators." However, the following points should be noted when coding and printing:

The traditional QR code consists of a black and white square matrix that shows binary coded content. Three corner marks in the four corners of the code specify the orientation of the software, and the QR code data is protected by the error correction code. The software can tolerate data loss up to 30% while decoding, but the code can still be decoded.

The design of QR codes is a matter of concern in the future, and the code can be personalized through company logos, images, or color changes. For example, a miniature QR code is a variation that is optimized within the minimum size. The microcode has only one orientation marker in the upper left corner. Instead of three markers, up to 35 digits or 21 alphanumeric characters can be coded. In addition, the secure QR code contains an extended function for encoding data content. Furthermore, the latest development of the iQR code as a standard QR code is not necessarily a square, it can also be a rectangle.

Codes made with "QR code generator" solutions, consisting of custom URLs, wireless LAN settings, email addresses, and electronic business cards, are called static codes. The use of dynamic code can change the target address at any time and at will, even if the advertising material is already printed, it can be changed. In addition, colored QR codes with company logos or other graphics can also be produced.

The QR code can be printed using all common methods. But be careful, try to achieve a high contrast, in the ideal case is a combination of black and white. The code can also be multicolored. Of course, the code itself must also have a uniform contrast.

(Translated from German Printer)

Cutting boards are arguably one of the most important tools in your kitchen - it's near impossible to cook without one. 

There are four reasons why use a Cutting Board as below:

1.Cutting boards protect your expensive counter top from damage resulting from the sharp edge of the kitchen knife. 

2.They also protect the edge of the knife from damage from the counter top (at least in the example of a wood cutting board. 

3.They can be used to handily move the chopped or cut food to a skillet or pot, keeping most of the mess in a small easy to clean area. 

4.They can be easily cleaned and disinfected in the kitchen sink. 

It is a very good idea to have more than one board, one exclusively for vegetables and one specifically for meats. Two boards help prevent cross contamination of the raw meat preparation with the vegetables and salad. Two cutting boards is one more way to keep the meal safe from bacterial contamination.

The one universally agreed upon method of cleaning and sanitizing both wood and plastic boards is as follows. First a thorough scrubbing with warm soapy water - be sure to remove all food particles, oils, grease, and residue. Secondly a mixture of water and bleach solution (one tablespoon of liquid chlorine bleach in one gallon of water) to completely disinfect the surface area all around. Thirdly and importantly let the board completely dry.

Cutting Board

Cutting Board,Chopping Board,Kitchen Cutting Board,Large Cutting Board

Yangjiang Superwins Trade Co., Ltd. , https://www.superwins-kitchenware.com

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