At the end of 2012, the cold weather in the home market has become a reality. In the development of this year, the company's marketing methods, channel models, brand awareness, etc. are undergoing different changes. Will the home furnishing industry in 2013 be able to usher in spring? Are the various “blasting marketing†on the market a “suicide attack†on the industry? How can the brand of Chinese home furnishing enterprises “get in the hearts of the people� In this regard, Phoenix Home interviewed Tan Yi, chairman of Evergrande Meisenmei Industrial Co., Ltd.
The main points:
There is no objection to "blasting marketing"; the future is the era of brand elimination; the e-commerce channel of home is difficult.
Tan Yi, Chairman of Evergrande Meisenmei Industrial Co., Ltd.
Phoenix Home: In 2012, China's overall economic market was cold, and the home industry was no exception. But the predictive voice about the market's recovery has always existed. According to your judgment, will the home furnishing industry be spring in the next year?
Tan Yi: Due to the impact of real estate regulation in 2011 and 2012, the furniture industry has indeed declined this year. But I believe China's GDP growth rate will reach 8.5% next year, which is good news for the home furnishing industry next year. Industry development next year should be much better than this year.
Phoenix Home: Today, with all kinds of marketing methods flooding the market, the so-called "blasting marketing" is increasingly welcomed by enterprises. However, some insiders said that such marketing is a "suicide attack" for the industry. Do you agree with this view?
Tan Yi: I think the purpose of various marketing methods is to solve the problem of corporate income. Some people will say that "blasting marketing" is a suicidal thing, because it consumes the market consumption power in a short period of time, and then there may be a market vacuum in the next quarter. I think this is not a big problem, because the purpose of thousands of marketing methods is the same, I don't object, the brand strength of the company is more worthy of discussion.
Phoenix Home: When it comes to brand issues, some people have concluded that the current Chinese furniture industry is “big industry, small business, weak brandâ€. It seems that no brand can occupy an absolute advantage in the market. What do you think of this phenomenon?
Tan Yi: This statement is very brilliant. China's home furnishing industry is indeed a multi-branded industry, and the production of well-known brands is very difficult. In fact, I think the future should be an era of "brand elimination." Today's (enterprise) can't be called a brand, everyone is just a name.
Phoenix Home: So how can the brand of China's home furnishing industry “go deep into the hearts of the people�
Tan Yi: The brand is to be passed down by good word of mouth. In order to make the brand well in the future, it is necessary to fully understand the current needs of consumers and the needs of the future, and truly bring them the greatest benefits and benefits, and this brand can survive.
Phoenix Home: This may be a long process.
Tan Yi: If you can build a brand in a short period of time, it is not called a brand, it is called making money. The brand can be built on the basis of brand building for a long time.
Phoenix Home: We say that this year is a time of change. Not only is there a lot of adjustments made within the company, but the market has also changed. In the Taobao Double Eleven promotion in 2012, the sales growth of the home furnishing industry far exceeded expectations. “100 million yuan orders†also appeared in several corporate news. What do you think of e-commerce in the home industry?
Tan Yi: I think it is an important channel in the future brand marketing process. No one can give up and pay attention. But its maturity still takes time and requires a process. The difficulty of home e-commerce is after-sales and logistics. After these two points are solved, the combination of e-commerce and brand physical stores can be truly realized. Moreover, the home business must be a well-known brand to do e-commerce, but it must be a well-known brand for home enterprises, and there is no purchasing impulse for durable consumer goods, so it is difficult to make this channel.
Phoenix Home: If you need to use a sentence to summarize the situation of this year's home business, how would you express it?
Tan Yi: Home furnishing companies face difficulties every year, but they come over every year. So, in the old Chinese saying, "The years are sad, the years are sad, the years are sad, and the years have passed."
Porcelain Dinnerware Set, high quality, with different pattern, simple, modern, flower, vintage, cute .
Welcome OEM and accept your own band and design.
Porcelain dinnerware set: Dishwasher and microwave safe, durable and easy to care for, With CIQ, SGS, and LFGB certificate
Porcelain dinnerware set : can be round, coupe, square ,triangle ,irregular shape , 4 pieces, 16 pieces, 20 pieces -, Service for 4 people, 6 people -
We can make different combination of Dinnerware Sets as your requirement.Such as pizza Plate,18 pieces Dinner Set.
Dinnerware Sets can be in different packing: bulk packing, gift color box, Mail Box, PDQ, Pallet packing, IKEA packing.
Payment terms: T/T or L/C
Delivery date: 45 days
Accept OEM and your own brand and design
Samples are available.
MOQ: 1000 pieces for bulk item, gift sets is 600 sets
Mixed order is accepted.
Any more question, please contact our customer service.
Dinnerware Set,Dinner Set,Porcelain Dinnerware Sets
Shenzhen Good-Always Imp.& Exp.Co.Ltd , https://www.good-always.com