The purpose of packaging is to make the goods have a shell that matches their contents when they are transported and sold; this requires the packaging to have a good technical design to protect and characterize the complete quality of the product, and also to have a good visual design effect to ensure the goods The smooth sales. When the goods are put into use, the mission of the packaging ends and most of the packaging materials are discarded. With the advent of the new century, the various crises lurking in human society have emerged in different forms, leading to increasingly intensified social contradictions. To sum up, the Earth's ecological system, which concerns the basic living conditions of human beings, is gradually losing its balance. As far as the public’s daily life is concerned, the honesty relationship between production and consumption in the commercial society in which we live is already lax. A large number of counterfeit and inferior commodities have been swept through the market and circulated in the distribution channels by virtue of their relatively low prices. They have met the low-level consumer desires of some consumers, but in the long-term sense It weakens or even destroys the real prospects of economic prosperity, and hinders the quality of our lives from advancing to a higher level: packaging design is a specific design activity, a design that has a wide influence on human lifestyles, if adequate. Correctly exerting its potential can reduce or alleviate the drawbacks that have already emerged; on the contrary, it will exacerbate these contradictions. Faced with these real problems, packaging designers and manufacturers are shouldering irresistible social responsibilities.
1 Packaging Design and Environmental Protection The concept of green design began in the mid-1970s. With the increase of awareness of the environment and ecology protection of the whole society, the design institution has taken ecological protection into the new round of design thinking process from the consideration of the immediate interests and sustainable development of human beings. The earliest green design was developed by a British company that produces washware products. In the product design, environmental protection concepts such as "natural recyclable raw materials, recyclable packaging" and other environmental protection concepts were adopted: easy to clean, durable, and refillable The packaging design effectively solves the malicious consumption of disposable packaging products on its packaging resources, and thus also reduces the pollution to the environment to a certain extent. Once the product was launched, it immediately attracted the attention of consumers in the market and they enthusiastically accepted the new concept of environmental protection. While consumers are actively welcoming environmental products, the social responsibility of packaging designers has also been stimulated. Designers assume the role of coordination and cooperation between consumers and manufacturers. They advocate "Guidelines for Green Consumption", enable the community to understand and support green design, and guide "Green Capitalists" how to make profits while protecting the environment.
By the 1990s, companies in Germany, the Netherlands, and Denmark invested more in green design. The voice of "Re Use Re Fill" has gradually been responded to all over the world. Many large-scale enterprises have updated their production methods with the development of the time, and have raised the awareness of environmental protection in product design to a strategic position.
For example: Philps and IBM set up green design operation measures in the company's management system and implement them in practice. The sign "Germany Blue Sky" was implemented in 1978. It symbolizes the green design of environmental standards; it is in production. With the multi-functional role of market and social media, there are now thousands of designs that have obtained this qualification. In order to ensure that nature maintains its normal operations from man-made damage, in addition to using reusable packaging, packaging designers began to conceive of revolutionary improvements in package design using purely natural materials, enabling them to integrate into ecosystems. In the big cycle. Like the metabolism of the living system, nature's ecosystem is constantly undergoing a cycle of matter and energy. Once this cycle is out of balance and even destroyed, the ecosystem that provides the material basis for our lives will also lose itself. Balanced and even collapsed, then the life on earth will not be far away from the destruction of smoke and fly. Therefore, this is not only an aesthetic issue, but a fundamental issue of survival. So designers conceived that if man-made packaging can be incorporated into the cycle of a large ecosystem, its material can be taken in nature in a systematically accepted way and returned to nature, so that it can be reused or The opportunity to regenerate; instead of forcing itself in nature, throwing it back to nature in the form of rubbish, and ending up in a tragedy that destroys the quality of our lives - if we can make packaging really beautify our lives in this way Growing up with the development of life is not only a blessing for the design business but also a blessing for humanity. Therefore, in terms of packaging, this concept of growth and the concept of affinity with the environment have become the conscious mission of designers and have become the focus of their consideration in packaging design.
Based on this assumption, the use of natural materials that are easy to dissolve is the initial choice of the designer. Crude fiber plants can be conveniently packaged immediately after processing. These naturally-available materials are rich in texture and have a strong regenerative power. They are sometimes the best packaging in their own right. For example, eggshells have the best load-bearing capacity in terms of shape, which inspires designers. In developing countries, bowl-shaped containers designed using coconut shells can be skillfully designed to become excellent food packaging; and, due to the relative stability of these materials, ensure the safety of storage and transportation. This design of returning to life also brings romantic feelings to people living in the e-era city.
Although the concept of ecological protection has been vigorously promoted and widely known, the environmental protection awareness in packaging design has always depended on the continued efforts of designers, manufacturers, and the whole society. Green packaging design from the acquisition of materials to processing are completely different from the existing channels and production processes. In the initial stage, it will undoubtedly occupy more funds, increase the cost of products, and make enterprises face certain risks. However, from a long-term point of view, with the improvement of environmental awareness in the entire society and gradually becoming part of the public’s daily life and consumer behavior, green goods and their packaging will undoubtedly play a positive role in promoting the development of the company, because The life of the people lies in their engagement with the public's consumer behavior and desires. On the road to hope and success, environmental protection packaging design can be described as a long way to go.
2 Packaging Design and Business Ethics In order to obtain profit in the fierce competition, some commercial frauds have been flooded. Not only have they been deterred, they have become increasingly hidden due to the modernization of technology. Mixing high-quality products with low-quality, low-priced products seems to be a shortcut to getting rich for some owners. But no doubt this is also a “shortcut†to the detriment of others, which ultimately harms the interests of society. Therefore, the society has gradually increased its denunciation and crackdown on this kind of behavior. If the art of design is not simply to beautify our lives, it is more The important thing is to improve the quality of our daily life, then, designers have the obligation to promote and promote the realization of fair trade.Under the conditions that can only be observed in the packaging of products, the packaging design industry has become an important means to guide consumer behavior. The quality of the package, the visual effects of the design can induce or resist the consumer’s desire to buy, and in order to make the high-quality products appear to the consumers with a clear appearance, the designers begin to use crystal clear glass paper more and more frequently. Packaging design: This is exactly the same as the translucent plastic used in the selection of materials in Europe and America in the late 1990s.Using the transparency of the packaging is a product manufacturer to express their honesty and confidence in the product, but also effective Avoid and eliminate consumer confusion about product quality. Adopting a transparent effect not only makes the product's good quality visible at a glance, but also in the interweaving of air-tightness and closure, the packaging design is most likely to reach the true and false, the true and the false, and the realistic effect between the actual and the actual.With such a design, the excellent product will come to the fore. In addition to the traditional sales channels, the development of the Internet economy is soaring at a dazzling speed.The extensive use of the network makes it possible to reach every corner of the world. In the near future, network survival will become the mainstream lifestyle. Due to the popularity of the Internet and the reduction of intermediate links, the performance of online sales is gradually replacing traditional shopping mall sales, which, while providing convenience for consumers, has also led designers to reflect: trading on networks that cannot be seen in kind. How can we prevent the occurrence of fraud in the commercial sector through package design to maintain business ethics? We have seen that the advantage of the network is that it can quickly communicate all aspects of product information to consumers in a dynamic manner; consumers or users Where are you in. Easily browse, compare, and select via the Internet In order to explore the advantages of the network, designers should use the digital means of the network to display the images and design details in the packaging design, highlight the original design techniques, and make the products more vivid and vivid. Three-dimensional display on the screen, and with the picture of the goods in order to prevent possible fraudulent online shopping.
3 Packaging design and counterfeit prevention As China's intellectual property protection measures are still far from perfect, it is commonplace for the phenomenon of deliberately imitating products with high market share. This behavior has repeatedly become a bottleneck that hinders China’s accession to the WTO. Similar situations are also common in packaging design: Christian Rommel, a specialist in Far East packaging design and technology, has published a monograph on contemporary packaging design in China, pointing out that products in mainland China are 3. The plagiarism in design and packaging design has become a strategy adopted by many small businesses in practice. The main reason for this proliferation of infringements is that the society lacks a sound judicial system, government departments lack the necessary management awareness and mechanisms, and companies lack creative designers. Many European countries have enacted corresponding laws to strictly protect the packaging design of products. Some companies defend themselves by defending their overseas markets, cracking down on plagiarism in product design and packaging design, and continuing to plagiarise those plagiarized packaging designs that attempt to confuse audio and video with subtle changes. Intellectual property in design. The emergence and proliferation of pervasive commercial fraud poses a severe challenge to China's packaging design business. In this situation, some sophisticated and high-tech methods have received attention in packaging design. At present, most of the counterfeit products used in the packaging design process are directly using high-precision scanners to obtain genuine packaging design renderings, and the computer software is used to process the obtained images. Some obvious signs such as trademarks or texts are made. Blindfolding and distortion processing, but as far as possible to maintain the original appearance of the overall effect, so that consumers at first glance is not easy to perceive the changes made in order to achieve the purpose of stealing. In view of this, strengthening the effectiveness of packaging design has become a powerful weapon in anti-counterfeiting operations.
First, holographic images, authentic inspection seals, bas-relief embossing, and other process technologies were applied to packaging design to make it difficult for imitation products manufacturers to imitate.
Second, in the packaging design using special paper, a specific Yankee, to obtain a luster effect or metal texture, and the use of fluorescent color printing and other innovative designs, making malicious plagiarism behavior due to overturning the cost is too high or the effect is not easy to be realistic It is difficult to retreat. These methods of strengthening packaging design have all played a good role in preventing the occurrence of defective products in practice. In real life, packaging design has become an indicator to expand product brand, improve product competitiveness, strengthen product features, and establish a corporate image: "Packaging can give products a unique personality." Novel and unique packaging design can guide the market to benign Competition, which in turn activates a large demand for new packaging designs.
Undoubtedly, packaging design as a technology and visual complex relies on the dual elements of science and art. It is not easy to achieve perfect design. With the expansion of the market and the improvement of the legal system, as well as the deepening of international exchanges and cooperation, packaging design will also be