Rely on what motivates consumers?
Inspired by the good life of packaging design should be spiritual, it will speak for itself; good packaging comes from life, it may be a trace of the details of life. The spirituality of packaging means that packaging can make the connotation of the product appealing, and it can best reflect the traits that the product itself impresses consumers.
There is a fruit juice package called “Life of Wild Fruits†on the market which is attractive, but the name of the juice is attractive at first. When you bring the juice to your hand, you are moved by a pattern. It was a scene in which two villains used bamboo rafts to fight wild fruits. One of the boys played wild fruits and a baby girl was under a cloth pocket. Many consumers, especially those who once lived in rural areas, certainly have a deep memory of this scene. Although it is not clear what the fruits of the fight, the memory of the scene is still so profound, that happiness and The harvest is hopeful, and even those consumers who have not had such experience will start to live that life because of the vividness of the pattern. This is the influence of a packaging design derived from life.
Inspiration from History There are many commodities that are very cultural in nature. However, due to the lack of follow-up designers' understanding of the history and humanistic connotation of the product, the designed packaging often does not demonstrate the taste of the product. Once a product is able to restore its historical origin, it will often be convincing to consumers. The famous tea in the fog is a good example. Before restoring this famous tea, its packaging designers also consulted a large amount of tea historical data. Although they did not get the picture's support, the conclusion drawn by various information designers was that the history of “green tea†was Packaged in porcelain jars. After analyzing the porcelain can type at that time, the designer designed the now-used "Mount Li Qing" packaging porcelain jar. The Swedish Goethe fort wreck was later salvaged. The packaging used in the fog in the sea for nearly one hundred years was very close to what the designer designed! This packaging, which is close to the original appearance of the history, makes the quality of this tea prominent and has attracted consumers' attention and favor.
Inspiration comes from feelings The real good packaging is the implication of emotions in which there is no emotional appeal of the sale of goods is a very low-level "selling", to impress consumers is nonsense. There is a brand of chocolate on the market, its design can always move people, red roses let you give it to your favorite people, snow with the shape of the house to give you the most mournful family ... ...
The chocolate that contains the emotional appeal is no longer just a sweet incarnation. Different packaging designs may transform it into angels, Santa Clauses, and friendships. Such a package will always make consumers feel touched and forget its unfair price.
Inspired by the details
Some people say that today is an era of segmented marketing. Consumers need businesses to observe, understand, and meet him from the details. The same is true of packaging, and a package that impresses consumers should reflect manufacturers' attention to the details of consumers.
Zhejiang has a little bit of fruit milk. It introduced a rotary lid to successfully solve the problem of secondary pollution when using straws to refer to fruit milk. Children are a highly valued group, and children are the most “sloppy†consumers. It seems commonplace to use a dirty hand to take a straw to drink fruit products. The little guy's swivel lid can be opened by turning and sealing. References have eliminated the use of secondary pipette pollution, but also make drinking fruit milk more convenient. This detail earns a huge profit for the little guy company. The tort compensation paid by only Robust and today's milk has reached tens of millions of yuan. This is the success of the packaging of attention to detail.
When shopping in the supermarket, there is a phenomenon that deserves attention. The outer packaging of a product is sharp and angular. Others are rounded in corners. The rounded corners are always sold faster than right angles. Why? Have you ever scratched your skin with a right-angled package, and if so, you should understand why rounded corners are better-selling than right-angled ones. In addition to inspiration to achieve a package, the design of the package actually follow certain principles.