Trademarks are product descriptions that combine text and graphics and are symbolic marks for products. A quality product, accompanied by a good trademark, its trademark is a very good publicity advertisement that can spread the image of the product.
From the perspective of the market, the design of the trademark is quite flexible. It can be composed of words, letters, numbers, symbols, patterns, and can be replaced by names. It can be expressed by the name of the plant, place name, flowers, scenic spots, and animal names or patterns. Trademarks must produce good social effects, make people easy to identify, and cause a wonderful Curiesch effect.
In order for a trademark to have a good Curieshoe effect, at a minimum, the following points must be made:
First of all, the text should be concise, lively, vivid, vivid and harmonious. To do this, trademarks make it easy for people to distinguish, identify, and remember, and to leave a clear impression in the minds of consumers.
Second, it must be beautiful, unique and innovative. This will increase consumer's preference and firmness, increase customer's trust in products, and facilitate the promotion of brand awareness and popularity.
The third is to be beautiful and instructive. The philosophical, tasteful, knowledgeable, and associative trademark brings new ideas to people, brings psychological satisfaction, and can motivate purchase motives. Therefore, more efforts should be made in the design of trademark designs and pronunciation. In particular, avoid misunderstandings, jealousy, and repulsive patterns and pronunciations to form trademarks. For example: the use of fragrant flowers as a trademark of cosmetics - tulips; with a homely love for the food trademark - Ashanti, Master Kong, Laoganma. This will produce a strong Curieshoe effect in human psychology.
Furthermore, the expression should be true and unique. The name of the expression is called to look at the label; the uniqueness of the mark is to explain to the customer the difference between the goods represented by the mark in the market and other goods, that is, the difference, specificity and inspiration.
For well-known companies, it is best to use a unified trademark, so that you can use the already established high-reputation trademark to develop other products of the enterprise, save the cost of advertising for each new product, and accelerate consumer awareness of new products. Familiar process. This is actually the process of the Curieshoef effect, because when you see a new product of a known brand, although you do not know its quality, the famous trademark always reminds you of the rest of the brand. Products and agree with them. For example: Shimei Cosmetics, Sony Electric.
However, the limitation of using the same trademark is that if a certain product has a problem, the reputation and sales of a series of products will be affected; if different trademarks are used, different trademarks can be used according to the quality of the product to ensure that the product is competitive. Always beloved, always tight, eliminating the possibility of damage to corporate reputation. It also avoids misunderstandings due to the Curieshoe effect.
China Packaging Design Technology Symposium Proceedings
Author: Xinqiao Juan