In the UK, the first printing company to use the Digimaster 6110 in Heidelberg (the first non-offset digital press in Heidelberg) is Copyprint UK. Its headquarters is located near Vauxhall Bridge in South London, and this machine is now There is a busy work there. After Heidelberg accepted Kodak's purchase order, it quickly installed a machine of this kind and the problem became clear. Its Digimaster 6110 is enough to allow users to flock to the door, and the industry will also be clamoring. "Hideburg is entering the field of digital printing, digital printing technology is the future direction of development." Not to talk about those negative opinions, Heidelberg This name is like the sky, and its actions should of course be representative of the quality and direction of the industry. Naturally, the company also did not want to deny this trend of development. But behind the phenomenon, people should still be cautious. Business is definitely a "grandchild" and it is hard to understand the requirements for product survival. This is what Marks & Spencer has learned at a painful price. Although the quality of products is very important, but to meet the needs of users, this aspect is far from enough. Putting one or two new products on the market is a challenge in all aspects. DAV McClark, regional manager for Heidelberg (UK), said: “We are not afraid to face up with any tough competitors in terms of image quality, paper handling, production volume, or monthly copy volume.†But the first one is probably afraid. One of the biggest challenges is getting a Digimaster, who has a significant presence in the printing market. Regardless of how much a vendor is in desperate need, obtaining high profits is not the reason it chooses the first user. In launching new products, gaining credibility is the main guarantee for the success of the company. But a good printing company, precisely because of its good operating conditions, so there is no particular need for the machine. Moreover, printing companies are also reluctant to adopt an untested technology at the risk of economics, no matter how resounding the name of the company providing the technology. From this, it can be seen that new products must make adjustments in the balance of commercial profits. 1. Can Copyprint UK achieve Clark's goals? John London, General Manager of Copyprint UK, has a forward-looking attitude towards new technologies. He said: “We are not afraid of the new technologies that we use in our company. We are familiar with the situation facing companies that are making use of breakthrough technologies. But any investment is risky, which is worth it.†London may assume that the company will do its utmost to win the trust of Copyprint. With a speed of 110 pages per minute, Digimaster can absolutely compete in all of the company's similar types of presses. It is also faster than laser printers, but it is not yet fast enough for all users to use it. London explained: "Of course, we are still very good deal with the company of Hyderabad. But this machine is really daunting - the first night it produced 700,000 copies - and the Ricoh machine Differently, it costs every point in the maintenance.†On the other hand, Copyprint UK can get fundamental benefits from this machine. Sales Manager Dess Breiner explained: “Every product printed from Digimaster is of the same quality as the manuscript. And through our network, we can scan any copy from various sources, or Directly copy digital files directly from our customer resources department.†Brener also pointed out that Digimaster scans only once for the original file compared to their company's Danka machine that can copy files in bulk. If you use Danka, you need to use the original text once for each copy. It is very easy for the original file to misplace or get stuck. In order to avoid such mistakes and protect the original, it is usually necessary to back up the original text, and to use the backup part to work, it is equivalent to copying the duplicate. It is not difficult to understand why Heidelberg is eager to quickly transfer their Digimaster to Copyprint UK. Copyprint UK is one of the busiest printing companies in London, and its customers include Mori Opinion Polls and a number of other major motorcycle production suppliers. Copyprint is a relatively balanced arrangement between traditional B3 engraving presses and digital printing. Recently they upgraded the company's internal LAN, making it possible to combine these two types of printing—digital printing and Mac printing on the original file. Breina thinks this is very important. He said: "In a sense, the Ministry of Resources is the fastest growing department in our company. Many digital prints are bound very beautifully and provide high quality four-color covers, so many users feel that everything It is indeed convenient and easy for us to do it.†The Digimaster 6110 is the first Heidelberger’s machine used by Copyprint UK, and it is now working with their company’s latest laser printers, copiers, and more. The engraving presses are all used in another department. They are all Ryobi 520 series presses. Two of them are two-color printers, and the other is a four-color Robbie 524 printer. Originally, this Robbie 524 lithographic printing press was the first printing machine to get out of Japan. In order to get the first order, it faced the same situation as the current Digimaster 6110 in Heidelberg. Neil Hanfords, general manager of the RY-Offset joint venture, said: "For us, a good place like London is very important. It can make us better show our machines. Now 524 It has become a leader in the B3 printing market. This is inseparable from the beginning of choosing a good place to start.†The characteristics of the printing industry have determined that this industry is developing rapidly. So companies like Copyprint UK generally have more investment in equipment than traditional printing companies. Brenna said: "We don't always have time to take out livelihood to others, and some documents also involve some confidential issues, so for us, most of the work can be done at home. It's important.†Copyprint UK's digital print also uses the more popular off-line finishing methods. Brenna added: "Ricoh and Digimaster can print out book blocks to prepare for future punch binding or binding jobs. Using off-line finishing methods is actually like providing a cache. District.†This has also led to the emergence of yet another obvious trend in the printing company, namely the transition from traditional engraving to all-digital printing technology. Printing workers are also required to be versatile and ready to switch from one mode of work to the other. However, Brennner is convinced that certain tasks in the company must require special skills. He said: "Each independent department leader is like a team leader and is responsible for ensuring the smooth progress of a job. For example, John Beratt, who is responsible for the department of engraving and printing, the work has been managed until the entire completion of the printing product, and also Coordinating with the head of the digital printing department, Chebo Dawson.†Clearly, Copyprint UK is at a crossroads. It may actually be two intersections. First, it must do its best to balance the relationship between its engraved printing work and digital printing. This requires that it must monitor through the information management system where it really is the source of profits. Another intersection is only related to digital printing. Is it the best way to determine which type of printing is to be achieved, either on paper or online? 2. Direct Capture Technology Adds More Flexibility to Flatbed Scanners The latest flatbed scanners from Haidenburg employ Direct Capture Technology. This technology is based on the company's new Xyvarilens optical system. Nexscan F4100 and F4200 adopt Xyvarilens and vertical camera system, and arrange three rows of CCD photoelectric couplers directly under the original document. Heidelberg claims that by doing so, high-resolution scanning can be achieved at all points in the scan area. The maximum scanning area of ​​the machine is 315mm x 457mm, and the maximum size of the original can be scanned is 600 x 900mm--the size of the four scans. Both scanners have an A3 format scanning area with a dynamic range of 3.7D, a maximum density of 4.0D, a linear color depth of 16 bits, and a color resolution of 5,080 dip (optical). The zoom size can be from 20% to 2500%. If you use auto-scaling hardware, the size can be increased by 0.1%, and the maximum is unlimited. According to Heidelberg, the F4100 is specifically designed for speed and environmental adaptability. Whether it is a transparent film, film, line art or black and white, color film, it can handle. And Comap software upgrade enables copy-dot on another film. The F4200 adds another array of black-and-white CCD optocouplers, which can improve the quality of line art and multi-spot scanning with an optical resolution of 7040 dpi (pixel). The scanning speed was also designed to complete 45 scans of 300-dpi resolution on 35-mm slides per hour, and to achieve a magnification of three times the number of CMYK color-splitting A4-format 2450 dpi multi-point scans per hour. Heidelberg also stated that the Nexscans machine is particularly suitable for the scanning of 3D objects, and what kind of depth will do. Because the scanner's lid can open when scanning. The two machines are also very compact in design, occupying only 85.5cm X 71cm. It is suitable for small workshops. The material placement system of the F4100 and F4200 machines is excellent. It is equipped with a replaceable pallet designed for scanning transparent or reflective original documents. For those holes with film, the machine is also equipped with fixed needles to fix them. The machine's color management system uses LinoColor 6.0 software to support CIELAB and CMYK color and many other file formats. The Nexscan F4100 system is worth £21,465 and the F4200 is £25,425. 3, Heidelberg to come to Drupa exhibition to a "nine-game" gambling, Heidelberg company is committed to selling its printing system to customers. At the show, it set a total of nine process sections and provided solutions for each section. Hyderabad is using its marketing methods to show the market its image as a solution provider. This is very clear at the Drupe show. At the exhibition, its booth will be divided into nine parts, including: prepress, digital printing, express printing, commercial printing, industrial printing, packaging and labeling, business and publishing screen printing, newspapers, and postpress processing. For each segment, the company unifies the prepress, printing, and postpress workflows to serve the printing needs of this segment. Some user requirements are very simple, such as buying a Quickmaster 46 to solve all problems easily. And this machine was installed for hours. At the other extreme, it is necessary to plan an open space and carry out preliminary consultation and argumentation. The whole process will take several months. Customer-centricity is the approach followed by the company, which will also lead to the emergence of new market services. For example, the telephone answering center for the purpose of simple product sales and the INTERNET website and the advanced engineering sales team for complex product sales. Heidelberg has carried out a series of initiatives for expansion, including sales of consumables, prepress and postpress systems, and the current digital printing industry, and has established joint ventures with Cero and SAP. In the products surrounding it, Heidelberg has provided a full range of services to meet most of the needs. Of course, there are also discontinuities, such as small-size CTP format services, but the company is working to solve this part of the problem. Although not a product of the Cero joint venture company, Heidelberg is also preparing to launch its B3 size fixing plate at Drupa. Another marketing strategy is to combine Wam! Net allows customers to devote themselves to the technological revolution in this field of communication and to handle digital documents. Start this network only game