Paper materials are abundant and light, which is conducive to processing, transportation, carrying and decorating and printing. It is easy to meet hygienic requirements, non-toxic, non-polluting, and low in cost. It is widely used in packaging. According to relevant statistics, the paper materials in sales packaging account for about 45% of the total packaging materials, not only for the packaging of department stores, textiles, hardware, telecommunications equipment, household appliances and other commodities, but also for the packaging of food, medicine, and military products. .
Cartons are widely used and large-volume packaging containers in paper packaging containers. There are two types of cardboard boxes and folding cartons. The former is mostly used for packaging of higher grades and has a higher cost; the latter is the most widely used category because it is suitable for mass production and processing. Color is one of the important factors of packaging and decorating design. It is attached to graphics, text, and muscles, and it plays a decisive role in the design of packaging and decoration. When people browse the goods on the shelves, the first thing that catches the eye is the color of the packaging. Color is not only related to the display effect of goods, but also directly affects the desire of consumers to buy. This article discusses the color art of packaging cartons.
First, the custom color of the packaging carton will have a strong psychological reflection on consumers, so that they have a corresponding association, should take full account of this point in the use of color, the following description of the common packaging tray custom color .
1 pair of food cartons: commonly used bright, light colors. Such as blue, white, clean, sanitary, cool, etc.; red, orange, yellow said sweet, aromatic, fresh, etc.; simple, solemn complex color that wine mellow and long history. They are great for promoting appetite.
2 cosmetics cartons: commonly used soft middle colors. Such as with pink, pink, light rose, red, aromatic, soft, noble, etc.; for some men's cosmetics sometimes use black to indicate their solemn and so on.
3 children's products cartons: commonly used vivid colors or contrasting colors to express lively, lively and so on.
4 medical category carton: commonly used simple cold and warm colors. Such as using green, cold gray to lay quiet, anti-inflammatory, analgesic, etc.; red, orange, yellow and other warm colors that nourish, nutrition, excitement, etc.; black indicates toxic; red and black blocks indicate highly toxic;
5 textile cartons: commonly used black, white, gray level of the relationship, in the reconciliation for contrast; female textiles more colorful, elegant colors.
The packaging color is based on people's association and habit of color, and carries out a high degree of exaggeration and change in order to seek new differences. The psychological role of color is complex, and often varies with the country, region, ethnicity, religious belief, and so on.
Second, different colors of emotional expression color is the result of different wavelengths of light on the visual effect, the original "in terms of emotions." However, we live in an environment that does not leave a deep impression on people through color at all times. A large number of facts have proved that different colors can have different psychological and physiological effects on people, and they differ according to people's age, gender, experience, ethnicity, and environment. Therefore, the packaging and decoration design should fully consider the abstract expression rules of the colors of different feelings, so that the colors can better reflect the attributes of the goods, adapt to the consumer psychology, and meet the needs of different levels of consumption in the target market.
1. The color of warm and cold red, orange, yellow is warm, easy to think of the sun, flame, etc., that is, a sense of warmth; and blue, blue is cool, easy to think of ice, snow, ocean, springs, etc., that produce a cool feeling. There is also a group of cold and warm concepts, that is, the general color will tend to be cold when added to white, and will tend to be warm when joining black. Such as beverage packaging, use more cool colors, white wine packaging more warm colors. The warmth and warmth of color is most affected by hue.
2. The importance of color The importance of color is mainly determined by the lightness of the color. Generally high lightness and hue cold colors feel lighter and white is the lowest; low light dark colors and hue warm colors feel heavy, with black being the heaviest. Brightness is the same, purity is light, and cold is lighter than warm. In the interior design, the lower part of the general screen is displayed with lightness and low purity colors, and it is significantly stable; for children's products, it is appropriate to use bright colors and high-purity colors to have a light feeling.
3. Color sense of distance in the same plane of color, some people feel prominent, near, some people feel retired, far away. The sense of advancement and retreat on this distance mainly depends on the brightness and hue, generally warm color is near, cool color is far away; bright color is near, dark color is far away; solid color is near, gray is far away; bright color is near, fuzzy color is far away; contrasting color is near, contrast Weak color far. Clear, clear warm colors help to highlight the theme: blurry, dark, cool colors can set off the theme.
4. Color sense of taste In food packaging, color causes the taste of food to have an important role. People will feel sweet and sweet when they see a red candy package; they will feel milky when they see a light yellow color on the cake. In general, red, yellow, and white are sweet; green has a sour taste; black has a bitter taste; white and blue have a salty taste; yellow and beige have a milky smell and the like. Different flavors of food, using the appropriate color packaging, can arouse the desire of consumers to buy, get good results.
5. The vivid and pure color of the color is bright and bright with high purity and brightness, such as red, orange, yellow, etc. It has a strong sense of gorgeousness, and the lower coloration of purity and lightness, such as blue and green, is simple and elegant. The former can be used for gifts, crafts packaging; the latter can be used for pharmaceutical products. At the same time, the amount of hue also plays a role, the hue is more gorgeous, and the hue is less plain.
The above emotional effects of color can make packaging cartons more attractive, can make the typical features of products more prominent, and can expand and promote sales of goods. (to be continued)
Cartons are widely used and large-volume packaging containers in paper packaging containers. There are two types of cardboard boxes and folding cartons. The former is mostly used for packaging of higher grades and has a higher cost; the latter is the most widely used category because it is suitable for mass production and processing. Color is one of the important factors of packaging and decorating design. It is attached to graphics, text, and muscles, and it plays a decisive role in the design of packaging and decoration. When people browse the goods on the shelves, the first thing that catches the eye is the color of the packaging. Color is not only related to the display effect of goods, but also directly affects the desire of consumers to buy. This article discusses the color art of packaging cartons.
First, the custom color of the packaging carton will have a strong psychological reflection on consumers, so that they have a corresponding association, should take full account of this point in the use of color, the following description of the common packaging tray custom color .
1 pair of food cartons: commonly used bright, light colors. Such as blue, white, clean, sanitary, cool, etc.; red, orange, yellow said sweet, aromatic, fresh, etc.; simple, solemn complex color that wine mellow and long history. They are great for promoting appetite.
2 cosmetics cartons: commonly used soft middle colors. Such as with pink, pink, light rose, red, aromatic, soft, noble, etc.; for some men's cosmetics sometimes use black to indicate their solemn and so on.
3 children's products cartons: commonly used vivid colors or contrasting colors to express lively, lively and so on.
4 medical category carton: commonly used simple cold and warm colors. Such as using green, cold gray to lay quiet, anti-inflammatory, analgesic, etc.; red, orange, yellow and other warm colors that nourish, nutrition, excitement, etc.; black indicates toxic; red and black blocks indicate highly toxic;
5 textile cartons: commonly used black, white, gray level of the relationship, in the reconciliation for contrast; female textiles more colorful, elegant colors.
The packaging color is based on people's association and habit of color, and carries out a high degree of exaggeration and change in order to seek new differences. The psychological role of color is complex, and often varies with the country, region, ethnicity, religious belief, and so on.
Second, different colors of emotional expression color is the result of different wavelengths of light on the visual effect, the original "in terms of emotions." However, we live in an environment that does not leave a deep impression on people through color at all times. A large number of facts have proved that different colors can have different psychological and physiological effects on people, and they differ according to people's age, gender, experience, ethnicity, and environment. Therefore, the packaging and decoration design should fully consider the abstract expression rules of the colors of different feelings, so that the colors can better reflect the attributes of the goods, adapt to the consumer psychology, and meet the needs of different levels of consumption in the target market.
1. The color of warm and cold red, orange, yellow is warm, easy to think of the sun, flame, etc., that is, a sense of warmth; and blue, blue is cool, easy to think of ice, snow, ocean, springs, etc., that produce a cool feeling. There is also a group of cold and warm concepts, that is, the general color will tend to be cold when added to white, and will tend to be warm when joining black. Such as beverage packaging, use more cool colors, white wine packaging more warm colors. The warmth and warmth of color is most affected by hue.
2. The importance of color The importance of color is mainly determined by the lightness of the color. Generally high lightness and hue cold colors feel lighter and white is the lowest; low light dark colors and hue warm colors feel heavy, with black being the heaviest. Brightness is the same, purity is light, and cold is lighter than warm. In the interior design, the lower part of the general screen is displayed with lightness and low purity colors, and it is significantly stable; for children's products, it is appropriate to use bright colors and high-purity colors to have a light feeling.
3. Color sense of distance in the same plane of color, some people feel prominent, near, some people feel retired, far away. The sense of advancement and retreat on this distance mainly depends on the brightness and hue, generally warm color is near, cool color is far away; bright color is near, dark color is far away; solid color is near, gray is far away; bright color is near, fuzzy color is far away; contrasting color is near, contrast Weak color far. Clear, clear warm colors help to highlight the theme: blurry, dark, cool colors can set off the theme.
4. Color sense of taste In food packaging, color causes the taste of food to have an important role. People will feel sweet and sweet when they see a red candy package; they will feel milky when they see a light yellow color on the cake. In general, red, yellow, and white are sweet; green has a sour taste; black has a bitter taste; white and blue have a salty taste; yellow and beige have a milky smell and the like. Different flavors of food, using the appropriate color packaging, can arouse the desire of consumers to buy, get good results.
5. The vivid and pure color of the color is bright and bright with high purity and brightness, such as red, orange, yellow, etc. It has a strong sense of gorgeousness, and the lower coloration of purity and lightness, such as blue and green, is simple and elegant. The former can be used for gifts, crafts packaging; the latter can be used for pharmaceutical products. At the same time, the amount of hue also plays a role, the hue is more gorgeous, and the hue is less plain.
The above emotional effects of color can make packaging cartons more attractive, can make the typical features of products more prominent, and can expand and promote sales of goods. (to be continued)
Bishan Ceramic Import And Export Company Limited , http://www.ll-ceramic.com