On the Positioning and Primitive Art of Packaging Design

With the continuous advancement of science and technology, the development prospects of the retail industry in the market are very promising. There are a variety of creative ideas on the outer packaging of products, attracting the attention of consumers, so that customers can enjoy this product at a glance. The packaging design of food is mainly able to meet the needs of the time, so that the food can be well promoted, started the brand of this food, and create more economic benefits.

1, the positioning of packaging design

Packaging is the external image of a product, while packaging design is the soul of an external product. The suitability of packaging design is directly related to whether this product can fully realize its value. To design a perfect packaging design, you need to base on the needs of the market.

Packaging design needs market positioning from its brand, symbol, tradition, promotion, differentiation and gifts. A packaging design needs its packaging theme and its focus to enable this product to adapt well to the needs of the market.

When the production is completed, it must go through the necessary packaging design before it can be brought to market. Packaging design mainly refers to designing the external image of the product packaging, giving it a distinctive feature. The high quality of packaging design will increase the added value of this tea farmer, and it will be able to promote this product better.

2, pay attention to primitive art

From the original art of packaging, the first thing packaging must provide is the protection of this product. This is the most basic. Then, the design of the packaging is also to enable better circulation of the products in the circulation area in order to realize the sales of the products. In today’s highly competitive environment, packaging is increasingly important. A successful packaging design can have a good advantage in the competition.

However, when designing packaging, the basic meaning of the packaging should not be lost because of overly beautifying the product. The first function of packaging is to be able to protect this product well, and the next step is to beautify the product. When choosing the material for the packaging of the product, be careful, so that it will not damage the value and use value of the product.

Packaging design is very important for a product. Whether it is food packaging design or other packaging design, it should be treated with care.

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