Offset: quality and flexibility

In marketing management, there are 4P—product, price, place, and promotion. But the so-called marketing 4P will soon become obsolete. Instead, it will be marketing 4C theory, namely: customer needs, costs, convenience, and communication—a customer-centric approach. The era of marketing has come and we are preparing for the Swordsman River.

In the label industry, material suppliers, equipment suppliers, label suppliers all ask invariably: Dear customers, what do you want?

The entire label industry chain is our reader. So, we are asking every day: readers, what do you want to see?

When talking to senior editors, we mentioned that we should focus on the end users. They also said in unison - "Demand! Of course their needs!"

Obviously, almost every kind of demand that the end user sums up can be a big topic, such as daily chemical companies' confusion about arc bottle labeling, for example, pharmaceutical companies are struggling to improve the anti-counterfeiting technology of labels, such as The wine industry wants to constantly introduce new products, and every user wants to be able to save costs. As long as we remember, "this period of focus" is not the "supply and demand information column" on the Internet, daily newspapers, and weekly reports. With direct benefits, we would like to hope that the “focus in this issue” can give you a touch of thought and even a sudden discovery. Making the subject deeper and better is the advantage of magazines over other magic weapons.

Why is there this focus? Because many end users reflect that not all printing technologies are familiar with them, and sometimes there are blind spots or misunderstandings. Without investigation, there is no right to speak.

Apply a few terms in 4C: We will “communicate” with end users irrespective of “cost” to meet “customer needs” and provide greater “facilities”.

There are needs, we will try to meet.

Label applications are becoming more and more popular, and label printing technology and equipment are receiving increasing attention. In recent years, label printing and label equipment manufacturing companies have become a new force, absorbing the advantages of various printing and postpress technologies, and gradually forming a relatively independent system to adapt to the diversified development of label applications.

Offset: quality and flexibility

What is offset printing? Offset printing is accurately called lithographic offset printing. The printing plate includes an ink-prone part (image part) and an ink-insensitive part (blank part). The surfaces of the two parts are basically in the same plane, using the oil-water phase. The principle of exclusion is to print only by adhering ink to the image part. Offset is printed in an indirect way with a blanket transfer. Compared with embossing and gravure printing, the highlights of the printing plate are better reproduced and the perfect reproduction of the image hierarchy and text can be achieved. Another kind of paper can also be used as a substrate, which is a very practical printing method.

The main advantages:

1. Wide variety of substrates;

2. Faithfully reproduce the manuscript and obtain a level reproduction similar to the manuscript.

3, adapt to multi-color printing;

4, can achieve double-sided printing;

5、Adapt to high speed printing;

6, the number of prints can be more or less, you can do short version of live, you can also do long version of live;

7, the price is moderate, with a competitive advantage.

Limitations:

1. The overprinting property of the ink is slightly poor, and the ink emulsification and dryness are prone to occur. At the same time, the ink layer is relatively light, which is not suitable for printing bright color label products;

2, the printing speed is slower;

3, ink balance control is more difficult;

4, poor durability.

Field of application: Printing of various types of paper labels.

Future trends: With the rapid development of digital technologies, offset press manufacturers are more concerned with providing users with a full set of solutions. Offset presses introduced at this stage include almost all format specifications, and the color group structure and configuration are flexible and diverse. Sheet-fed offset presses are developing in more color groups, higher automation levels, and more suitable for short-run color printing. In addition, super-large-format sheet-fed offset presses have been launched. Although digital printing may be the future direction of development, offset printing is based on mature technology and perfect performance. The flexible combination is still the most widely used printing method in the world. The position of offset printing will not change for a long time.

International players in the field of offset printing equipment: Heidelberg, Manroland, KBA, Mitsubishi, Komori, Akiyama, etc.;

Domestic masters: Shanghai Guanghua, Beiren, Zhongjing Group, Wei Haitian, Shanghai Goss, Ziming, etc.;

End-user representatives: Shanghai Kawang, Zhejiang Nais, Shanghai Xiafei, Shanghai Jahwa, and Chongqing Taiji Group.