Abstract: The process of design, whether it is from the "who" who is designed for "who" or from the designer's point of view, involves psychological issues. These problems have the characteristics and regularity of the design discipline and require special Research.
ã€Key Words】 Design psychology Development ideas
Many people think that there is no difference between design and pure artistic creation. They simply see the emotional side of design and are not willing to unveil the rational veil of design. In the history of modern design development for more than 100 years, more and more people have realized that it has a huge effect on the market. Companies vigorously promote and widely use design to obtain huge profits, but have not developed corresponding design theory. In the process of continuous development, due to the lack of design theory, the development of the design is chaotic and it is difficult to form a sound disciplinary system. At the same time, in practice, designers are increasingly aware of the important guiding role of design theory and urgently require the study of design theory. According to the needs of design disciplines, refined from the content of pure engineering and pure science disciplines, some relatively mature design theories such as ergonomics and color science have been formed. However, there are still broader areas of design theory that need to be developed. As the design develops in depth, designers are increasingly unable to create as much as they like, but must consider the human factors in the design process and analyze the psychological state and psychological characteristics of consumers. A very important aspect of design psychology is to study these factors.
Design is a very typical marginal discipline that intersects with many other disciplines. It truly clears the relationship between design and other disciplines, and the establishment of a mature design theory requires a long-term process. The research on design theory in foreign countries has a certain depth, but it is still in the stage of exploration and development; in China, it was late to start, and theoretical research is even more limited. This situation is reflected in the study of design psychology, the content of design psychology is inevitable confusion. In order to achieve long-term development, it is imperative that the research mentality of design psychology be clarified.
The process of design, whether it is from the "who" who is designed for "who" or from the designer's point of view, involves the issue of psychology. These problems have the characteristics and regularity of the design discipline and require special research.
Design psychology is based on the theories and methods of psychology to study the "human" factors that determine the design results, thereby guiding the design into a scientific and effective emerging design theory discipline. Its research object is not only a consumer but also a designer. Consumers and designers are both individuals with subjective and autonomous thinking. They all influence and determine their design with different psychological processes. The product form, its use mode and cultural connotation can only obtain the consumer's identity and good market effect only if it meets the requirements of the consumer; and the designer must be affected by its knowledge background in the creation, even under the same restrictions. Different ideas will also be produced to make the design results very different. In order to avoid misunderstandings and difficulties in design, it should be analyzed and guided from the perspective of psychological research. Therefore, an important aspect of design psychology is consumer psychology. It mainly studies the factors that can influence consumer decision-making and can be adjusted by design in the process of buying and using commodities. For designers, it is how to obtain and use effective ones. The design parameters. Another important content is designer psychology, mainly from the perspective of psychology to study how to develop the skills of designers and create potential.
According to the content of the design, the focus of design psychology is also different, but the research content of people (including designers and consumers) is basically the same, and can be used as the basis of design psychology. Of course, the technical content of product design and architectural design is higher than that of other design professions and is closely related to engineering psychology. This should be reflected in the special content. Therefore, design psychology not only needs the basic content that is universally applicable to each design major, but also constructs the content of design psychology that suits each profession in light of the difference in majors. Only in this way can the designer learn and master the necessary in a limited time. Design psychology knowledge.
Therefore, the principles and methods of common psychology in various professions should be taken as the main lines of the outlines, and the framework of design psychology should be established. According to the differences in majors, relevant contents should be supplemented without having to scrutinize the attribution of each content. Design psychology as the "compass" guiding direction, the specific route is taken by the designers. As long as the goal is clear and the thinking is clear, the designer can obtain the necessary basis and reference, without having to devote limited life to unlimited psychological research. The design psychology should be clearly defined as the main line, and applied psychology such as ergonomics and architectural psychology should be subordinate to consumer psychology and can be further studied by the designer according to professional requirements. These sub-disciplines are unified within the broad scope of design psychology and develop independently of each other.
Consumer psychology focuses on how consumers interpret design information, the basic laws and general procedures of consumers' understanding of objects, the psychological characteristics of people in different countries, regions, and age groups, and the preferences of people with different characteristics for color and morphology. The design features of each country, combined with a comprehensive analysis of the psychological characteristics of the country or nation; how to collect relevant information and conduct design analysis; and various factors that consumers determine in the purchase decision process. The basic content of consumer psychology is the same, and the differences between various design majors are reflected in higher-level professional research. The branches of design psychology, such as ergonomics, architectural psychology, lighting psychology, specifically discuss professional design psychological problems. The design psychology constructed in this way has a clear and clear organization, avoiding content confusion and tediousness.
Designer psychology refers to the designer's cultivation and development as the theme, and the designer's design, creation, and thinking training. Designing institutions and enterprises urgently needs such a theory. Designers have long been known for their strong individualism and poor personal relationships with bosses. Obviously, this is not entirely the responsibility of the designer, but it can be avoided as much as possible. Design psychology can train and educate designers on eq (emotional quality) to promote designers' design with good mentality and harmonious interpersonal relationships, and effectively communicate with customers and consumers, enabling them to be sensitive. Perceive market information and understand consumer dynamics. Designer psychology is the research and training of designers in the deep sense. There have never been any special studies related to this in the past. Colleges and universities only trained students on pure skills and did not actively develop the brains of designers. They simply practiced their hands and practiced their eyes without practicing their brains. There is no doubt that this kind of research is more abstract and esoteric, but it has positive and important significance for the development of designers.
Experts in research and design psychology can be divided into two categories according to their professional background. One is that they have received systematic design education, have a keen interest in design-related psychology research, and continuously expand their own psychology. Knowledge is an expert who designs, understands, and provides psychological guidance for designers. The other is an applied psychologist who specialises in the field of psychology and studies in the design field. Their academic background is psychology. With a deeper sense of color, there is a higher level of accomplishment in psychological research by supplementing certain design knowledge (understanding the basic principles and modes of operation of design).