Recently, it was learned from related media that the Shanghai Hualian Commercial Building appealed to consumers at this year's Hualian Shirt Festival: advocating green consumption, starting from saving a shirt box, leaving more green forest for our descendants, and With the support of more than 20 manufacturers, the first time the cabinet sold unpackaged shirts.
I heard that when I put on a new shirt, I throw less of a packing carton, which can actually contribute to the preservation of a forest. Hualian Commercial Building's "green packaging" operation should be said to be a bit new, so how much does it take to use one box to protect the forest? According to the data provided by the Commercial Information Center and Yalong Paper Products Co., Ltd., a total of 1.2 billion shirts are produced in the country, of which about 800 million are boxed shirts, ie, 800 million sets of packaging boxes are required. Only 3,225 sets of paper can be printed in tons of paper, so the amount of paper used in shirt packing for a year is 240,000 tons. If a tree with a DBH of 10 cm is used as the standard, only seven tons of paper can be produced for every seven such trees, and there are 1.68 million trees for the production of 240,000 tons of paper. In this way, every year the national shirt really needs to "wear" a forest.
Shanghai Hualian Commercial Building's "green packaging" is based on environmental considerations. It has been tried, and it has naturally received public opinion and consumer support and recognition. The goods are to be packaged, but what the customer ultimately needs is the product itself rather than the package. Nowadays, the phenomenon of excessive packaging and waste of materials on the market is commonplace. In a store on Nanjing East Road in Shanghai, you can see a famous brand of “Ginseng Ball Gift Boxâ€. The entire gift box has two feet. In the square, four small boxes are nested in the big box. A closer look shows that there are only 48 pills in the box. The weight of the package is about 45 times the net weight of the product. The volume of the cardboard box on the outside of the box is estimated to be more than 100 times the total volume of the capsule. The salesperson also eloquently introduced the product: "Buying supplements is a must-have. The bigger the box, the bigger the natural style." In the Mid-Autumn Mooncake Wars of the last few years, some businesses struggled to compete in the market, playing tricks on the packaging, and the mooncake trays became more and more fancy. The moon cakes, outer packagings, and extras produced by a Sino-foreign joint venture food company The cost actually accounts for 70% of the total cost! Imagine overpacking, who is the biggest victim. 1. Consumers are the most embarrassing: There are many packages, and manufacturers have to pay more, of course, but these costs must ultimately be regarded as consumers. General merchandise packaging should account for 10% to 15% of the cost, packaging costs actually account for 30% to 50% of the cost, or even more, which is a disguised form of fraud; 2, sanitation cleaners complained: a lot of packaging waste increased The burden on the cleaners; 3, waste of resources, environmental pollution: People have to pay a heavy environmental cost for packaging waste.
Since there was a commodity, packaging came into being. On this topic, the author deliberately interviewed Liang Kaifeng, chairman of Shanghai Kailun Papermaking Group Co., Ltd., and Liang Zeng first made a point of clarification: The carton-loaded shirts sold by merchants are generally based on gray-white boards, and the wood pulp content is 20%. In the following, the remaining 80% use waste paper raw materials. According to relevant reports, it takes 168 million trees to produce a shirt packing box in China each year. In fact, it has to hit 20%, and it should be 33.6 million. Second, in modern commerce, packaging plays a role in protecting the circulation of goods, and more importantly, it plays an advertising role in sales. A successful company must have an independent and distinct corporate image, and packaging is an important medium for companies to directly present their images to consumers. Packaging is a tool to promote the sale of goods. The backward packaging of goods will affect the sales of goods and change the packaging, which can have unexpected results. If many products are not packaged as necessary and sold to consumers with naked physical products, it is actually a social backlash. Third, indeed, people want clothes and things to be packaged. There is nothing wrong with this, but everything must have a "degree", and if you go too far, you will have problems. In a recent interview with the Shanghai news media, General Manager Liang also reiterated such a view: “People’s living standards have improved, and beautifying life is indispensable. Consumers want the goods to have moderate packaging. This requirement is not an exaggeration, but it is blindly pursued. Excessive packaging is also not desirable." The "green action" at the Shanghai Hualian Commercial Building is indeed very necessary. Will this move be like a "fire of stars"? For this reason, the author visited many businesses across the famous commercial streets of Shanghai Xujiahui, Nanjing Road, Sichuan Road, and found that the Oriental Shopping Center, Baiyidian, Seven Stores, Shanghai Fashion Company, and New World did not respond to Hualian. The new advocacy of "green marketing" advocates that all merchants' shirts occupy a large portion of their shirts, and almost no unboxed shirts are sold. In the Pacific Department Store, many handsome men and women are busy picking among the shirts of many brands. All are boxed.
How does the advocate Hualian commercial building itself? Recently, the author deliberately came to the Hualian Commercial Building to get a real understanding of the fact that on the third floor of the commercial building, there are many shirts, such as Kai Kai, Conch, Goldlion, Crocodile, Men's Order, Smet, Mingxun, Youngor, etc. , can really make the author a few points is that these shirts are carton packaging, Shanghai group workers cashmere, emperor high cashmere, Andre women's underwear suits, are using paper box packaging. Why can't green consumption continue? Ms. Li Yaling, director of menswear at Hualian Commercial Building, explained: This is a two-fold reason. First, manufacturers are reluctant to handle low-grade packaging in order to display the brand image of their products. The second is that consumers do not recognize low-end packaging when purchasing high-end products. At this Hualian shirt festival, some consumers have explicitly requested that the shirts must be carton packs (mainly used for gifts). Alas, the "benefit" of a business person is that someone does not give his face.
On the other hand, will the sale of boxless shirts from Hualian Commercial Building have an impact on the papermaking, packaging and printing industries? What are the views of manufacturers in these industries? The author also made some consultations. Li Jun, general manager of Shanghai Senxinda Paper Co., Ltd., said: "Boxed shirts aren't overly packed. Businesses that do not have box-packed shirts are a bit far-fetched, because there are so many goods in the market that are "excessive" than shirts. "A person in the paper industry said that all Hualian commercial buildings are implementing box-free shirts. They sell 150,000 shirts a year, and they save 45 tons of paper a year. That's a very small quantity. The paper product market will not have such a shirt at all. fluctuation. When asked whether Hualian’s green marketing has an impact on the packaging of other industries, the manager of a printing company’s Zhou told the author: “The printed company’s Anli products, Antarctic cotton underwear, Yuanzu moon cakes and other packaging cartons, and previous years In the same way, the business volume is normal and there is no obvious plan for reduction. Imagine if the product is not properly packaged, how does the popularity of the brand increase?†Unboxed shirts from Shanghai Hualian Commercial Building are a good theme, but they should also be recognized as effective. Not ideal. According to Shanghai Commercial Daily reporter Jin Lin, Hualian Commercial Building’s “green consumption†has new meanings, but it depends on whether consumers can accept it. If it is for their own use or their families, whether or not there is a beautiful package does not matter; if it is As a gift giver, the packaging does need a fine style. I remember that at the beginning of reform and opening up, China’s products could not enter the international market due to its “unflated face†and simple packaging, and the publicity media had also vigorously introduced the effects of packaging. At this time, the concept of environmental protection is becoming more and more popular. It is not an improvement that reducing packaging, reducing paper waste, and protecting the ecology are combined. However, everything must not only have a degree, but also have a time, packaging is needed, but to be appropriate, green marketing is also necessary, but there must also be a process, merchants and consumers to adapt to the process, gradually accepted the process.
I heard that when I put on a new shirt, I throw less of a packing carton, which can actually contribute to the preservation of a forest. Hualian Commercial Building's "green packaging" operation should be said to be a bit new, so how much does it take to use one box to protect the forest? According to the data provided by the Commercial Information Center and Yalong Paper Products Co., Ltd., a total of 1.2 billion shirts are produced in the country, of which about 800 million are boxed shirts, ie, 800 million sets of packaging boxes are required. Only 3,225 sets of paper can be printed in tons of paper, so the amount of paper used in shirt packing for a year is 240,000 tons. If a tree with a DBH of 10 cm is used as the standard, only seven tons of paper can be produced for every seven such trees, and there are 1.68 million trees for the production of 240,000 tons of paper. In this way, every year the national shirt really needs to "wear" a forest.
Shanghai Hualian Commercial Building's "green packaging" is based on environmental considerations. It has been tried, and it has naturally received public opinion and consumer support and recognition. The goods are to be packaged, but what the customer ultimately needs is the product itself rather than the package. Nowadays, the phenomenon of excessive packaging and waste of materials on the market is commonplace. In a store on Nanjing East Road in Shanghai, you can see a famous brand of “Ginseng Ball Gift Boxâ€. The entire gift box has two feet. In the square, four small boxes are nested in the big box. A closer look shows that there are only 48 pills in the box. The weight of the package is about 45 times the net weight of the product. The volume of the cardboard box on the outside of the box is estimated to be more than 100 times the total volume of the capsule. The salesperson also eloquently introduced the product: "Buying supplements is a must-have. The bigger the box, the bigger the natural style." In the Mid-Autumn Mooncake Wars of the last few years, some businesses struggled to compete in the market, playing tricks on the packaging, and the mooncake trays became more and more fancy. The moon cakes, outer packagings, and extras produced by a Sino-foreign joint venture food company The cost actually accounts for 70% of the total cost! Imagine overpacking, who is the biggest victim. 1. Consumers are the most embarrassing: There are many packages, and manufacturers have to pay more, of course, but these costs must ultimately be regarded as consumers. General merchandise packaging should account for 10% to 15% of the cost, packaging costs actually account for 30% to 50% of the cost, or even more, which is a disguised form of fraud; 2, sanitation cleaners complained: a lot of packaging waste increased The burden on the cleaners; 3, waste of resources, environmental pollution: People have to pay a heavy environmental cost for packaging waste.
Since there was a commodity, packaging came into being. On this topic, the author deliberately interviewed Liang Kaifeng, chairman of Shanghai Kailun Papermaking Group Co., Ltd., and Liang Zeng first made a point of clarification: The carton-loaded shirts sold by merchants are generally based on gray-white boards, and the wood pulp content is 20%. In the following, the remaining 80% use waste paper raw materials. According to relevant reports, it takes 168 million trees to produce a shirt packing box in China each year. In fact, it has to hit 20%, and it should be 33.6 million. Second, in modern commerce, packaging plays a role in protecting the circulation of goods, and more importantly, it plays an advertising role in sales. A successful company must have an independent and distinct corporate image, and packaging is an important medium for companies to directly present their images to consumers. Packaging is a tool to promote the sale of goods. The backward packaging of goods will affect the sales of goods and change the packaging, which can have unexpected results. If many products are not packaged as necessary and sold to consumers with naked physical products, it is actually a social backlash. Third, indeed, people want clothes and things to be packaged. There is nothing wrong with this, but everything must have a "degree", and if you go too far, you will have problems. In a recent interview with the Shanghai news media, General Manager Liang also reiterated such a view: “People’s living standards have improved, and beautifying life is indispensable. Consumers want the goods to have moderate packaging. This requirement is not an exaggeration, but it is blindly pursued. Excessive packaging is also not desirable." The "green action" at the Shanghai Hualian Commercial Building is indeed very necessary. Will this move be like a "fire of stars"? For this reason, the author visited many businesses across the famous commercial streets of Shanghai Xujiahui, Nanjing Road, Sichuan Road, and found that the Oriental Shopping Center, Baiyidian, Seven Stores, Shanghai Fashion Company, and New World did not respond to Hualian. The new advocacy of "green marketing" advocates that all merchants' shirts occupy a large portion of their shirts, and almost no unboxed shirts are sold. In the Pacific Department Store, many handsome men and women are busy picking among the shirts of many brands. All are boxed.
How does the advocate Hualian commercial building itself? Recently, the author deliberately came to the Hualian Commercial Building to get a real understanding of the fact that on the third floor of the commercial building, there are many shirts, such as Kai Kai, Conch, Goldlion, Crocodile, Men's Order, Smet, Mingxun, Youngor, etc. , can really make the author a few points is that these shirts are carton packaging, Shanghai group workers cashmere, emperor high cashmere, Andre women's underwear suits, are using paper box packaging. Why can't green consumption continue? Ms. Li Yaling, director of menswear at Hualian Commercial Building, explained: This is a two-fold reason. First, manufacturers are reluctant to handle low-grade packaging in order to display the brand image of their products. The second is that consumers do not recognize low-end packaging when purchasing high-end products. At this Hualian shirt festival, some consumers have explicitly requested that the shirts must be carton packs (mainly used for gifts). Alas, the "benefit" of a business person is that someone does not give his face.
On the other hand, will the sale of boxless shirts from Hualian Commercial Building have an impact on the papermaking, packaging and printing industries? What are the views of manufacturers in these industries? The author also made some consultations. Li Jun, general manager of Shanghai Senxinda Paper Co., Ltd., said: "Boxed shirts aren't overly packed. Businesses that do not have box-packed shirts are a bit far-fetched, because there are so many goods in the market that are "excessive" than shirts. "A person in the paper industry said that all Hualian commercial buildings are implementing box-free shirts. They sell 150,000 shirts a year, and they save 45 tons of paper a year. That's a very small quantity. The paper product market will not have such a shirt at all. fluctuation. When asked whether Hualian’s green marketing has an impact on the packaging of other industries, the manager of a printing company’s Zhou told the author: “The printed company’s Anli products, Antarctic cotton underwear, Yuanzu moon cakes and other packaging cartons, and previous years In the same way, the business volume is normal and there is no obvious plan for reduction. Imagine if the product is not properly packaged, how does the popularity of the brand increase?†Unboxed shirts from Shanghai Hualian Commercial Building are a good theme, but they should also be recognized as effective. Not ideal. According to Shanghai Commercial Daily reporter Jin Lin, Hualian Commercial Building’s “green consumption†has new meanings, but it depends on whether consumers can accept it. If it is for their own use or their families, whether or not there is a beautiful package does not matter; if it is As a gift giver, the packaging does need a fine style. I remember that at the beginning of reform and opening up, China’s products could not enter the international market due to its “unflated face†and simple packaging, and the publicity media had also vigorously introduced the effects of packaging. At this time, the concept of environmental protection is becoming more and more popular. It is not an improvement that reducing packaging, reducing paper waste, and protecting the ecology are combined. However, everything must not only have a degree, but also have a time, packaging is needed, but to be appropriate, green marketing is also necessary, but there must also be a process, merchants and consumers to adapt to the process, gradually accepted the process.