In recent years, according to the data of urban real estate in China, it can be seen that the rise of housing prices in most cities in China, especially in first- and second-tier cities, has become an indisputable fact. With the 80s and 90s entering the age of marriage, the huge gap in the market is a new development opportunity for China's wardrobe industry.
However, what is different from the past is that this time, the opportunity also hides the integration and elimination of the industry. Some wardrobe enterprises that rely on imitation to start and follow the cottage without creativity are often difficult to make opportunities.
Innovative and style wardrobe business soul
If in the past a wardrobe enterprise did not have its own core technology, but it would be profitable by the way of copying the cottage and imitating the price war at the same time, then this situation will gradually end in the future. As the 80s gradually became the main force of consumption, their consumption concept is quietly changing. Based on the traditional requirements of durability and environmental protection, they have added more new requirements.
According to relevant data, today's consumers are more and more inclined to the personal style and unique personality of the product, and pay attention to the compatibility of product design, which requires enterprises to not only improve the quality when doing the wardrobe, in the environmental protection While doing excellent, the design should also reflect the pursuit of taste and style of the younger generation of urban white-collar workers.
The positioning of the wardrobe product needs to be clear
In recent years, with the continuous development of the wardrobe industry, the industry generally believes that opportunities exist, but the threshold is getting higher. In the transformation of the entire wardrobe market, the situation of traditional brand high-middle and low-end products will gradually disappear, and the precise positioning advantage of products is gradually emerging. For specific consumer groups, adhering to their own design style is the most important for a company to rise. Good idea.
With the recovery of the housing market, China's overall wardrobe market will usher in a new golden age after eliminating a group of companies without core technologies, but analysts pointed out that this opportunity is not to let all enterprises as before. All have meat to eat, only those enterprises with strong strength, reputation and style will truly rise in this opportunity.
Weihai Tong Park Arts & Crafts Co.,Ltd , https://www.whtongpark.com