Home store 11 performed well
"The sales volume of this year is much better than last year. It is also the best performance of the 11th Golden Week in the past two years." Wang Fei, director of Jinling International Home Planning, said that on the one hand, this year's overall decoration market is optimistic, on the other hand, this year's store The activities have been recognized by consumers, and more public welfare elements have been injected to attract consumers. “There is a change. Consumers in this week’s Golden Week are relatively scattered. The previous three days of the Golden Week’s concentrated purchases were not so obvious this year, but the daily flow of people in 7 days is several times better than usual.â€
Red Star Meikailong Kazi Store, Yuexing International Home Yixianqiao Store and Kazimen Store, their planners also told reporters yesterday that according to the statistics just released, the overall sales volume of Golden Week this year is better than the same period last year.
Some decoration companies and building materials brands also performed well during the Golden Week. "On October 2, one day, the number of signings exceeded 600." Wang Yong, head of Jinhua Decoration Planning, said that the reason why he was so successful was that he relied on 20 materials manufacturers to build a home building material on October 2nd. The president's joint signing ceremony, the group marketing, the customer group positioning is accurate, each brand has done a very detailed preparation. Wu Aijun, general manager of Nanjing on the top of the ceiling, told reporters that they had a 20% increase in the Golden Week compared to the same period last year. Xu Wei, head of the living house Baroque floor, said that although the specific data has not been counted, it is not bad according to the preliminary situation.
Some brand promotions frequently perform in general
Of course, there are joys and worries. “General.†Mr. Li, a designer of a decoration company, used this term to describe the Golden Week. “The appeal of the Eleventh Golden Week is getting weaker and weaker. The usual promotion activities are very strong, so consumers don’t have to squeeze. With eleven to consume.†Mr. Li said that at the end of September, there was a small amount of concentrated outbreaks in the number of renovations, and the sales front was stretched, so the performance of the eleven was not unexpected.
Wang Fei, director of Jinling International Home Planning, said that during the Golden Week, he also visited other stores in Nanjing. Some mid-end brands or brands with good sales volume are not many. They do have a certain relationship with their early activities. Frequent promotions overdraft the eleventh market."
This year's home situation is better than last year.
The Eleventh Golden Week, a home war, also means the departure of the best promotion period in the home industry during the year. Therefore, gold has passed on Monday, and the annual sales target set at the beginning of this year can be completed. Many home furnishing companies have already known.
Jinling International Home, Jinhua Decoration and other companies that have soared in sales during the Golden Week have told reporters that "there is no problem in completing this year's annual tasks." There are also some brand performances that will be rushed in the remaining three months of this year, and are expected to complete the annual sales task.
“Last year, the home market suffered a cold spell, and many home furnishing companies did not complete the annual sales target. It was relatively conservative when the 2013 sales task was formulated at the beginning of this year. However, from the performance of this year’s more than 9 months, the real estate market continued to rise this year. Affecting the consumption power of households is rising, so the situation of the home market is better than last year. Many brand companies have completed the target task amount up to now, and they are very confident in completing the full-year goal." An industry source said After all, after two years of shuffling, many low-end brands with weak support in the market have already withdrawn. Leaving some strong brands with high brand value added and relatively rigid services, there should be good performance.
However, we must also be wary of the small outbreak of the 11-day holiday home market, whether it will be a month after the purchase power and popularity, this also needs to be observed.
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