The main principles of bag design

Handbags have been hailed as "the opium of a woman of the 21st century." Everything has nothing to do but just desires! In this way, the creation and design of handbags can be unconstrained, without formulating, and everything is based on physics, mechanics, color science, and psychology principles, and artistically uses images to display the aesthetic-valued products that evoke emotions.

Any material in the design of handbags can be indispensable, following the physical characteristics of the material is the basis for the creative design of bags, using colorful expressions, can convey the information that elicit emotional reflection. The concept of different colors, color and black and white separated from the color, known as achromatic. However, in the aesthetics of handbags, black and white are complete color representations. Especially black. Color psychology says black symbolizes darkness and silence. It is a non-aesthetic color. In costume aesthetics, black is quite aesthetic value. The black is shrinkable, and the shape of the handbag is particularly clear, which enhances the aesthetic characteristics of the handbag. Black and white juxtaposition, because of the difficulty of reaching the limit of the difference between light and dark, and a strong stimulus to human vision, stimulate the nerves excited. Such a strong color personality unites in a clear and deep space, coexisting, and is particularly eye-catching, resulting in black and white handbags in the design of fashionable colors. The special form of psychological grasp is very important. From the perspective of visual psychology, people abandon the monotonous and uniform form and pursue multiple changes. The continuous series of expression techniques conforms to the basic principle of form beauty that “contains diversity in the unity”. See "different" in "same", seek change in the unification, form artistic effects that are diverse and unified, contrastive and harmonious, and strengthen the artistic appeal.

The task of the bag design is to provide the society with a style that embodies both the spirit of the times and the national style, but also rich in modern aesthetic tastes. This is not achieved by divorce from reality, but must firmly grasp the pulse of the times. Gain insight into domestic outsourcing bag information, master the changes in the sales market and the demand for social consumer psychology. In order to adapt to the trend and guide the trend. Create it. Therefore, the designer's comprehensive analysis and extensive collection of bag information is extremely important. Especially social information and market information.

Social information:

The social information includes several aspects and factors such as politics, economy, social thought, science and technology, and lifestyle. The movement of these factors has a great influence on the development and changes of the form of luggage.

1. Political factors: In the history of all countries in the world, where there are major political changes, the form of luggage has also undergone great changes. If the Revolution of 1911 overthrew the Qing dynasty, western-style clothing, tunics gradually replaced the long robe and so on.

2. Economic factors: The improvement of the economic level has promoted the development of the textile and luggage industry. It has also caused people to constantly put forward new demands on the material selection and color information of the bags. Therefore, the progress of the consumption of bags and bags is proportional to the economic growth. of.

3. Ideological Trends: Social thoughts are an important factor in bag information. Some literary trends of thought and the rise of artistic styles, such as modernist style, constructivism, and postmodernism, have had a major impact on the design of luggage.

4, science and technology factors: the development of science and technology has a direct impact on the luggage industry. The application of new fibers, the advent of new fabrics, the improvement of new dyeing and weaving processes, and the discovery of various leather production processes have opened up vast innovative ways for the design and production of bags.

5. Lifestyle factors: The human lifestyle changes with the improvement of material life and spiritual life. Clothing is an important aspect of lifestyle. In today's era of high efficiency and fast-paced times, bags that are harmonized with modern lifestyles should be designed to meet the needs of people's work and life.

market information:

Analysing market information and mastering market competition strategies have a close relationship with the development of new luggage styles and the expansion of the flow of luggage. The key to market competition is to understand the consumer psychology, aesthetic taste, economic status, opponents, etc. of the market consumers, and then adopt corresponding strategies.

1. Winning with new things: Designs using new styles, new fabrics, new techniques, new designs, new colors, etc. will enable the luggage market to maintain its strong vitality and strong appeal.

2, to win by excellence: In the luggage market, consumers have special attention to the value of the use of bags, so high-quality style beautiful, well-made, high value of use, should be an important part of the design concept.

3, to win quickly: In the competition in the luggage market, we must produce enough fast, first two words, seize the opportunity, launch the time, should be seasonal, should be the trend of the luggage style, step by step to win quickly. Designers should be keen to capture the fast motor design analysis model, mass production is fast, advertising is fast, the sale is quick, so that the design of bags can quickly occupy the market.

4. Win by Integrity: Both low price and good quality are the two main conditions for the luggage market to attract consumers. Designers need to reduce costs, reduce losses, reduce prices, achieve high quality and low price, and increase sales.

5, to win by letter: good reputation is the key to winning the market. Establishing a good corporate image and brand image is also the goal of joint efforts of luggage companies and designers.

In short, the bag design needs a breakthrough, but the design must consider the cost and difficulty, cost and quality need a balance, if who in the two really found a balance point, in the market is undoubtedly in an extremely favorable position.