Home store is busy throughout the year
During the visit, the reporter learned that in order to lay a good end to the end of the year, the major home stores have detonated the New Year's activities in advance. According to the relevant person in charge of Dongguan Guanghui Home, this New Year's Day “New Year Furniture New Year Purchase Conference†has been prepared and planned for nearly one month. Guanghui Home has been carefully organized and co-organized by thousands of international mainstream furniture brands (businesses). Hundreds of thousands of sets of branded furniture will be sold at a discount of 50% on the whole line; the number of participating brands, discounts, advertising and other aspects can be compared with the “May 1st†and “Eleventh†Golden Weeks. The battle for resigning the old and welcoming the new year was kicked off as early as December 28, and lasted until January 1, 2014, the event lasted for five days.
On the outskirts of Yingfeng Home Plaza, the reporter saw a large banner propaganda: “Brand Power, Challenge Factory Price – Furniture Buying Weekâ€. "Our shopping mall this New Year's Day event was detonated as early as December 7th, and then there are weekly lottery and gift giving; marketing expenses account for 30% of the annual marketing expenses." Liu Fenglin, Marketing Planning Department, Yingfeng Home Plaza Tell the reporter, the store attached great importance to the final battle of the year-end. The event was also detonated in advance and received satisfactory results. On December 7th, the number of people in the event reached more than 1,000, and there were many prospective owners who purchased furniture.
Building materials store bearish at the end of the year market
Compared with the hot promotions in the home store, Dongguan's building materials dealers are particularly calm. The reporter visited the Meihui Masters, Emerging Decoration Materials City, Huamei Le Building Materials Supermarket and other building materials procurement bases. The major building materials merchants are very bearish on New Year's Day. There is no previous trend of large-scale alliances to give back. Only some merchants have some small-scale stores in their own stores. Promotion.
According to the relevant person in charge of the emerging decorative materials city, the building materials market is more concerned with the three major nodes of 3.15, 51, and 11, and New Year's Day is not attractive to building materials companies. Instead, more building materials companies have already worked. Focus on the planning of March 15th next year. Relevant persons from the Huali Le Planning Department also revealed to reporters that New Year's Day did not launch large-scale events, only some small daily promotions, the company is currently actively preparing for the New Year's party performance. According to its introduction, because the building materials industry is an upstream link, if the public wants to join a new home before the year, they will plan to buy building materials as early as September. Few people will rush to buy building materials before the Spring Festival. The end of the year is the building materials industry. Low season.
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