The mainstream formaldehyde problem in the market of panel furniture is still the focus of consumption

[ Chinese wardrobe network ] With the advent of summer, the home industry has entered the traditional hard-wearing off-season, but the furniture, soft furnishings and lighting consumption that followed have ushered in a peak. According to the survey, consumer complaints and consumer disputes in recent years have increased in the entire renovation process.

Recently, the concept of furniture “zero formaldehyde” has attracted the attention of the media and consumers. Although the industry has clarified that "zero formaldehyde" is only a concept of hype, but it has caused a series of problems in the panel furniture once again caused consumers' attention.

The problem of formaldehyde has received much attention

The author recently visited the Beijing Shilihe Real Home Store and noticed that the plate furniture sold in the market accounted for nearly 70%, and the consumers who came to buy furniture mostly preferred the panel furniture. Consumer Miss Li is buying a dressing table for the new home (renovation renderings), she said, her home is more than 70 square meters, intends to buy a small dressing table. “Plate furniture design is relatively simple (renovation effect map), the price is also cheap, suitable for the average family, but she is most worried about the formaldehyde problem of furniture.”

In recent years, the problem of furniture formaldehyde has always been a hot spot for consumers, and it is also recognized as one of the most difficult problems in the industry. Especially for panel furniture, because the substrate is generally made of wood-based panels and furniture coatings (renovation effect map), etc. It makes it easy to exist in the innate ills of formaldehyde. The author randomly asked about a dozen consumers. In addition to the price factor, 80% of consumers said that environmental performance is the main factor in their purchase of furniture.

In view of consumers' concern about the environmental performance of furniture, some big brands have also introduced furniture made of imported plates. A salesperson of Baiqiang International Home said that imported plates are more environmentally friendly than domestic ones, and the quality is better, and the price is naturally slightly higher. “The price of furniture using imported plates is generally 30% higher than the price of furniture using domestic plates. The total price of some furniture is even doubled, because the cost difference is also the same.”

It is understood that the current limit of formaldehyde emission in domestic furniture raw materials and decorative materials needs to reach E1 level, while the environmental protection grades of some large brands such as Baiqiang, Qumei, Yifeng, etc. are E0 grade, the average value of formaldehyde content. It is 0.3mg/L, which is 5 times lower than the national standard value. The environmental protection grade of imported plates is generally super E0. Taking into account the price factor, experts warned that in fact, E0 furniture has fully met the environmental needs of ordinary families.

Affordable design single

Throughout the market, although the consumer market for solid wood furniture is on the rise, most consumers still choose more affordable panel furniture because their prices are generally high.

A salesman of a panel furniture store said that at present, although mahogany and solid wood furniture are popular in the market, the price is several times higher than that of the plate type, mainly for some high-end consumers. Most consumers still choose to buy panel furniture, especially for some young consumers. The light, simple and bright style of panel furniture is more in line with the characteristics of young people.

Chen Xiaotai, president of Baiqiang International Home, said that in addition to the cheaper price of solid wood furniture, the color and texture of panel furniture mainly depend on the effect of veneer. Therefore, there are many changes in this aspect, which can give people a variety of different feelings. There are also many changes in the design. The selection range is large, the material is not easy to be deformed, and the combination of components is usually made of various metal hardware (renovation effect diagram), which is very convenient for assembly and disassembly. Because of these advantages, panel furniture is particularly popular with consumers.

Zhu Changling, chairman of the China Furniture Association, said that in the next few years, panel furniture will still be the mainstream furniture on the market.

Although panel furniture still maintains its mainstream status, consumers have a lot of opinions on it. Mr. Zhang, who bought a whole set of panel furniture, complained: "The furniture design is now the same as it was a decade ago. It is not new, but it is expensive." In addition to the design, I also found that the store Compared with other soft furniture and solid wood furniture, there are more discounts on panel furniture, and various special offers, sample promotions, and complete sets of promotions are emerging one after another, which has created a rough and low-cost impression of the panel furniture.

Safe housing will bring benefits to the market

Since last year, the entire home furnishing industry has been in a downturn due to the influence of upstream real estate regulation and control, coupled with rising materials, rising labor and logistics costs, and high store rents. Industry insiders predict that the furniture industry has entered the industry reshuffle stage.

“The whole furniture industry is now in a tough period.” Zhang Fucai, chairman of Power Furniture, said that “the sales of strong furniture in the first half of the year increased by 4.3 million yuan compared with the same period of last year, a large part of which benefited from the independent store model.” Zhang Fucai said that the current store Excessive rents are a bottleneck that hinders the development of furniture companies. However, he also believes that the real reshuffle period of the furniture industry has not yet arrived. “The big brands in the industry currently dominate the mainstream. For these big companies, the foundation is thick, even if the profit margin is compressed, the company can still operate normally.” Zhang Fucai believes The real reshuffle of the industry may be until next year.

In the second half of this year, with the arrival of affordable housing, panel furniture will also usher in new development opportunities.

Zhang Chuanxi, executive chairman and secretary general of the Chamber of Commerce and Industry of the National Federation of Industry and Commerce, once said in the Safe Housing Forum, "For the housing market, some enterprises that do mid-range and low-end panel furniture should start earlier, so they may be able to grab it. First opportunity.

Chen Xiaotai, president of Baiqiang International Home, said that due to the recent implementation of the government's affordable housing program, panel furniture sold well in the first half of the year. The large number of social housing in the housing sector has driven the consumption power of the ordinary income class on the panel furniture.

In addition, industry insiders believe that the newly introduced furniture trade-in policy will also drive the sales of panel furniture. Hua Qun Securities analyst Xiao Qun pointed out that once the furniture trade-in is fully promoted, it will certainly promote a large number of stocks to update the furniture and stimulate the domestic demand growth of the furniture industry.

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