In the current society, the layout design that people may see most is books such as newspapers and magazines. Perhaps people have been familiar with these readings for a long time and are familiar with them, so everyone does not care much about the layout of these publications. But I think that the general newspapers and magazines still lack the feeling of design, and more of it is simple typesetting. And I think the following seven elements are very important in layout design, graphics, text, color, layout, grid system, visual process and the law of form.
Graphics are a very important part of the communication process, similar to color. He is similar to words, and can carry out information dissemination, which is also the earliest method of information dissemination for human beings.
In the current design, it is more likely that our photography photos are used. With the development of the current technology, we can use the software to process the photos perfectly.
1. Retreat 2. Synthesis 3. Break up reconstruction 4. Shadow tone 5. Virtual reality 6. Part and close-up 7. Texture and special effects, I think the latter four are a bit of a way to play with the design feeling
PS can be used to let us process the pictures more artistically to achieve the effect that may not have been thought of in advance.
Hand-painting is rarely used in general design, and it often appears as an illustration. But he also has effects that cannot be achieved by ordinary cameras. We can strengthen the details, personality, scenes and other characteristics that the photo can not reflect, which is convincing and expressive. The performance of some cartoons can also make the layout more deep. For example, there are many public places where we can see the appearance of hand-drawn graffiti, which gives the impression that it is more active and not rigid. Maybe everyone will see some when they go to Fuji's aisle in People's Square. Some abstract graphics are similar to computer effects. I think they are playing design.
If we can call any of the images in the layout design that we can often see, I think the one that attracts you most is the picture, maybe his role in the layout will be greater, Making the layout vivid is also more impossible but less. I think graphics are the most important, and the visual effects he gives us are the most prominent.
The text may be indispensable like the clothes of people's lives. In the typesetting, the typesetting relationship of the text is relatively more. It is more likely to be carried out simultaneously with the grid system. Different styles of fonts include their own designs, and they are still irreplaceable in the entire layout. The prominence of the main title, combined with the use of grid system to arrange the text, makes the layout more full of design feeling.
I once thought that using a grid system is too holistic, can I break his harmony, and create the messy beauty I want, but I have found after many experiments that once the network is missing If you want to typeset most of the text into your screen, it is very difficult. Of course, it does not rule out some people who feel particularly good in design. After I personally experimented, I feel that as a general designer The grid system is absolutely indispensable. Some people may have asked again, "If there is only a short sentence in my picture, then what else should he do with the grid system?" Perhaps this is the most prone problem for beginners like us. There must be a place for a text in a painting, and this suitable place may be an extension line of the side of an object in the painting, so we chose to use a reference line. If not, then our eyes cannot have such precise judgment.
Color is also a link that I think is more important.
What I used to do is not very harmonious and relatively abrupt. At first, I always didn't understand why, but later I found out that the ability to grasp the color is directly related to my entire picture. When I watched more black-and-white TVs when I was a kid, I started to hate black and white colors and thought it was very earthy. But after studying design, he found that a black-and-white photo, or a poster, is not ugly, even in a certain environment it is more beautiful than color pictures.
In addition, when making posters for women, many beginners will think that women should be like water, so the works that come out are almost similar, and most of them are like characters in cosmetics advertisements. But have you thought about what if he had brown or black skin? In fact, I think there is no difference in the choice of task. The key lies in what kind of light you choose to shoot, what kind of color to choose, and what kind of lightness to express.
Sometimes, before making a work, you may have thought about what color to make. For example, milk, you may choose more white or blue, and may add green or pink. These things are all very important. To see what type of products we do, we have to make different thinking processes and ways to complete the manuscript.
The visual process may not be a big factor, but it may be necessary to talk about layout. From my point of view, this is also my habit of changing after learning layout design. In the past, when I was working on the work, I might not have a focus on the layout of the text. Once a friend of mine said to me, what do you want to express or what kind of effect do you want to achieve, this remark reminds me of creative ideas. I began to look for some hierarchical relationships in graphics and word processing, to make the subject part more prominent, and to achieve the effect of being noticed at once. For general text, I still choose a one-way visual process. Because the text itself is from left to right in writing and our reading, which just fits the unidirectional visual process.
I think the law of form and layout are relatively close. I think that after the format is established, I will start to think of the sense of form. For example, if I want to make a single page of text in the middle of the whole layout, then I will think of the symmetry test balance in the law of form. What kind of layout and what kind of form are directly related to the expressive power of your work.
In the layout design, a good picture is very important, and the performance of the text is also important. Of course, this should use the grid system. Secondly, the same important thing is the color tone, a good picture and a good color tone, plus good visual effects, Then, this is where your work succeeds. The 7 points I mentioned above are indispensable in the layout design. I hope to learn more knowledge in more learning to create better works.
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