The 2nd Global Licensing Exhibition·China Station (LEC) was held at the Shanghai National Convention and Exhibition Center from July 25th to July 27th. The great team of the great industry brought “Luo Baoâ€, “The Song of the Sea†and “Green Boyâ€. The key IP brands were unveiled at the show, with more than 120 exhibitors from around the world and 425 hot premium IPs. This is another industry event attended by the great team of the great industry after the trip to the 1518 The Children's Media Conference (CMC) held in Sheffield, England, half a month ago. At home, it has caused continuous concern.
Luo Bao participates in the 2018 Global Licensing Exhibition·China Station
The interesting design of the booth and the rich authorized derivative products of the great exhibition of the great industry attracted the attention of many visitors at the exhibition. More than 200 representatives from enterprises and institutions from different industries and fields, including toys, stationery, clothing, books, and commerce, came to the market to negotiate and seek cooperation and win-win.
In the design of the booth, the great exhibition of the great industry restored the cartoon scene of "Luo Bao". Lei Shu’s newsstand presented the audience with the IPO of Luo Bao and displayed derivative products such as pink bear plush toys. The climbing wall in the park is an interactive experience device. The negotiation area is like entering the residential park where Luo Bao lives. The design and construction details provide an interesting immersive experience for the audience.
Global Licensing Exhibition·China Station Great Industry Wonderful Booth
Interactive experience device at the booth site - Luo Bao rock climbing
When the pink bear doll was on a parade, it was loved by many viewers and took a group photo with it.
In terms of on-site derivative display, Daye's wonderful exhibition booth exhibited five series of derivative products including IP books, audio-visual products, creative toys, children's daily chemicals and maternity products, including the listed Luobao “flowersâ€. "Meng Shi" series of high-end children's care products, Luo Baby Art Ideas Set, Ocean Song derivative books, diapers and green youth football products, as well as Luo baby children's tents, sleeping bags, children's clothing and rain boots, luggage, balance cars and other goods After the exhibition, it will be listed one after another. On-site customer said: From the perspective of the derivative products displayed on the spot, Luobao IP has a strong licensing potential, and is a rare animation IP with plasticity, scalability and suitable for multi-category development.
Luobao IP derivative products exhibition area
On-site exhibitors and professional audiences have a strong interest in the Locarat derivatives and can’t help but take photos.
It is reported that the great cause of the great cooperation in this exhibition is also the highlight of the cooperation. The scene design of Luo Babyland is completely derived from the new series of cartoons of "Loo Baby", and the animation scene is restored to form an immersive experience. The play interactive design in the park is carefully designed for parents and families to meet the needs of parent-child play. It is a true parent-child paradise. Different from the many paradise parks on the market today, the overall development of Luo Babyland is guided by the 5Q quality model to meet the needs of children's comprehensive quality development. Parent-child activities such as the winter solstice, Mother's Day and Children's Day are set. Festival theme activities as well as CQ Arts Festival, Ocean Carnival, Dinosaur Season and other activities. It is Luobao Paradise based on the anime IP, which restores the animated characters and scenes in the scene design, attracting the attention of the exhibitors around the concept of the core needs of the Chinese family and the goal of creating a true parent-child paradise.
Ji Xiangzhong (third from right), deputy general manager of the great industry, and the director of the great creative production center of Daye Man, Ma Lin (first from left) and the partner
At the exhibition site, the intention to negotiate with customers is warm
According to the data survey conducted by LEC organizers for the 2017 exhibition, the animation image is the first among the authorized cooperation categories that exhibitors are interested in. About 15.4% of the merchant brands have gradually realized that the animation IP is attracting fans and enhancing brand awareness. The important way is to pay more and more attention to the huge business opportunities hidden behind the animation IP. Ji Xiangzhong, the deputy general manager of Daye Man, said at the exhibition site: At present, the market's recognition of IP is constantly improving and understanding is more profound. The cooperation negotiation for IP will specifically discuss the user's portrait and explore the user's demand for content. Product innovation, sales scenarios, etc., copyright owners and licensees all want precision marketing, development of explosive products, cooperation and win-win. In addition, through the customer exchanges with the exhibition site, we can also feel the urgent need for high-quality IP in the market. The customers who have come to the company can fully cultivate their achievements in the international market for 10 years. Expressed the expectation of in-depth cooperation with the Luo Baby brand.
At the booth, there are a lot of customers and professional visitors who come to visit and consult.
On the exhibition site, visitors to the exhibition were continually in addition to Luo Bao, and the great industry also brought the youth football anime IP "Green Boy" and the Irish movie IP "The Song of the Sea" which was nominated for the 87th Oscar for best animation. In addition, the great industry is wonderfully deep in IP creation and operation, and developed her future preferred e-commerce platform, forming an online and offline linkage with Luobao Paradise, laying out the entire animation industry chain, and bringing the IP brand and high-quality content to the market. Marketization and commercial operation lay a good foundation to open up a broader market for IP brands and derivatives.
Song of the Sea
"Green Boy"
In the era of soaring IP resources and scarce quality IP, IP must build a lasting vitality. First, it must have a precise market positioning to attract and carry the good feelings of fans. IP culture and consumer needs are in line to maintain high business value. IP has huge potential value and has become a market consensus. Various brands have launched cross-border marketing with IP. The great business of Luobao as the core IP will continue to focus on the creation and operation of animation content, focusing on the children's parent-child family market. Providing good content, creative and cultural works for the global parent-child family, focusing on the emotions of children and parents through online and offline interactive experience activities and play-in interactive forms, and interpreting love and fun with their loved ones.
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