Although the mahogany wardrobe bought is a brand-name furniture product, it may not be its brand production. Nowadays, in the mahogany wardrobe and products industry, the customization of mahogany products is very common. Some enterprises have insufficient production capacity or high production costs. They often “contract†the production business to small manufacturers or small workshops, and attach their products to their own brands. Sold to consumers. Branded products purchased by consumers may not be produced by their brand factories. The production standardization of mahogany wardrobes is low, and there are many products with poor quality and even fakes in OEM products. It is very common for companies to get goods or to order production and processing at OEMs, and it has become an open secret in the industry.
Mahogany wardrobe
Recently, the consumer Mr. Qu has encountered such a thing. According to him, a set of lobular rosewood bedroom wardrobes was purchased at a certain mahogany brand store. After a period of time, it was found that the materials were bleached during the grinding process. The material was not lobular rosewood, but other wood stained. Mr. Qu found the business, the other party said that this wardrobe is not produced by the factory, but is sold after the “getting goodsâ€. In the end, the merchant will process the refund.
Qualified materials and processes can be found
Custom-made OEM is a normal phenomenon, and it is also a manifestation of the development of the brand of redwood enterprises; and ensuring the quality of OEM products is the premise for the consumer market to accept and accept. Due to the low degree of industrial production of mahogany enterprises, material fraud, process fraud, and sub-filling are inevitable, causing losses to both enterprises and consumers. Therefore, when selecting the OEM production mode, the enterprise should have certain understanding and control over the foundry factory in terms of material selection, process and process, improve product quality and maintain its own brand image.
The company's OEM custom has the following basic modes.
The foundry enterprises are mainly small factories or small workshops, which are concentrated in Zhejiang Dongyang, Fujian Xianyou, Hebei Dacheng and other regions. These enterprises specialize in producing OEM products for the brand and have formed a relatively complete industrial chain. Import semi-finished products or finished products from some small manufacturers or small workshops, and then sell them after re-processing; or directly place orders with small manufacturers, and then sell them to their own brands. According to industry sources, some brands have developed rapidly in recent years. Due to market demand, OEM products have become their main products, and some even exceed 80%.
Related reading: How to maintain the four seasons of mahogany wardrobe
The profit of factory foundry is the main cause
The pursuit of profit is the main reason why many factories choose to manufacture. In the past ten years, mahogany wardrobes have gradually been recognized by the mass consumer market, and the number and scale of mahogany enterprises are constantly expanding. Different from the modern production process of the wardrobe, the mahogany wardrobe can be described as “semi-artificial productsâ€, which still needs manual work by the workers during the production stages of cutting, grinding and engraving. The production capacity of some enterprises can not meet the market demand or the production cost is too high, and OEM products will bring higher profit margins to enterprises. In addition, the company's production capacity and reserves of raw materials are limited, in order to meet consumer demand, there are often "get goods" phenomenon.
In addition, the high production cost is also the reason why many companies choose OEM products. According to industry insiders, in the industry, the phenomenon of foundry is generally concentrated in small items such as chairs and cases. Because the small wardrobe has a small material, the process is relatively simple, the added value of the product is not high, and the cost of the production of the small workshop is lower than that of the large labor cost and transportation cost of the large brand. In addition, the shape and structure of small products are similar, and there is no need for enterprises to invest too much in design and development costs; brand companies choose OEM products, attach their own brands, and earn more profit margins.
According to reports, in the past six months, with the rising prices of raw materials such as Dalbergia and other redwoods, the bulk of materials and long-term materials have become scarcer, making enterprises more “chevy†and more cautious in production. In addition to representative works, precious (such as huanghuali) materials or large wardrobes, many companies choose to outsource small products to avoid the risk of material scarcity.
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