Building materials home industry brand and after-sales service evaluation "star" lead consumers, China Building Materials Circulation Association, National Building Materials Home Circulation Industry Star Rating Evaluation Organizing Committee officially held the industry star rating evaluation work in Beijing Liran Bridge Ceremony press conference, star rating work is based on the "Quality Enterprise Brand Evaluation and Corporate Culture Construction Guide" issued by the General Administration of Quality Supervision, Inspection and Quarantine and the National Standards Committee (GB/T 27925) and "Commodity After-sales Service Evaluation System" (GB/T 27922) National standards, the industry star brand and star rating service evaluation.
The brand is the soul of the enterprise, the brand is the foundation of the strong country, and the brand is the most powerful productivity. The concept of star brand in building materials and home furnishing industry is proposed for the first time, which will accelerate the branding construction of various industries in the region. Enterprises that have obtained national standard certification can use the service star logo in product packaging and service places to give customers the most intuitive understanding and trust basis; The last trump card of competition is service, and service refers to “pre-sale, sale, and after-salesâ€. In the market competition, after-sales service accounts for 60% to 80% of services. The promulgation and implementation of the national standard "Commodity After-sales Service Evaluation System" will promote the comprehensive improvement of the service system and improve the service level of enterprises, thus promoting the improvement of the service level of the whole society. Carry out the "national brand evaluation" and "after-sales service" two national standards publicity work, aiming at promoting the after-sales service and enterprise brand building, so that the service level of the whole society is continuously improved, creating a group of strong Chinese independent brands to protect consumption. Legal rights and interests.
The evaluation team of the evaluation team is composed of national department heads, industry academic experts, media representatives, and business representatives. It constitutes a review team of nearly 100 people, and provides professional review services for cross-industry areas. The evaluation work will be carried out all the year round, adhering to the principle of fairness, justice and openness, and strictly promote the implementation based on the criteria. In order to better serve the enterprise, the company will better serve the consumers and eventually form the standard of “standardizing the industry and protecting consumers with standards†to help the company shape and cultivate the brand and after-sales service customers. The concept, the Organizing Committee of the World will also organize brand and after-sales service publicity and guidance training courses free of charge every year to help enterprises cultivate qualified job-qualified workers, and urge enterprises to conscientiously grasp the construction of brand and after-sales service and realize enterprises. Stand firm in the competition and achieve healthy development of the company.
The national standard evaluates the brand's star rating. Its index consists of nearly one hundred items (see evaluation criteria for details). The score system is based on the 1000-point scale. The evaluation results are divided into four grades, which are: 950 points or more for the Chinese five-star brand. 900 points to 950 are divided into four-star brands in China; 800 points to 900 are divided into three-star brands in China; 700 points to 800 are divided into two-star brands in China. The national standard on the after-sales service star rating system is: 70 points (including 70 points) or more, for the standard-level after-sales service; 80 points (including 80 points) or more, for the three-star after-sales service unit; up to 90 points (including 90 points) or more, is a four-star after-sales service unit; up to 95 points (including 95 points) or more, is a five-star after-sales service unit.
Enterprises in accordance with the national standard assessment as long as the standard is excellent, comprehensive strength is balanced development, more importantly, the confidence to join this star rating mechanism itself represents the pursuit and vitality of the enterprise, any enterprise will have a continuous development the process of. Through the level, the comprehensive strength of a company also enables consumers to have appropriate psychological expectations in various aspects such as after-sales service, and has a long-term good effect on the sound development of the enterprise, and is also the source of continuous innovation. Star rating is not simply an honor, but more reflects the core value of the company.
The press conference gathered in the conference, and everyone participated in the event. At the same time, we witnessed the enterprises that actively carried out their work in accordance with national standards.
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