Since the beginning of this year, the Beijing home market has not shown signs of recovery, but the innovation enthusiasm of large enterprises in the industry has been particularly high. They seem to be slanting, but in fact they have deep meaning.
From selling products to selling designs
“Many of the designers in our store have had previous experience in home improvement design.†Yao Gang, deputy general manager of Europa Beijing, said in his high-end full-house custom flagship store at Lize’s home, the company is currently From the sale of products, selling functions to selling space design options.
In fact, Europa launched its wardrobe products in 2013, and its sales in January-June 2016 increased by 145% year-on-year. “Customization is the cusp, and it will be the mainstream of the future to meet the personalized customized service.†Yao Gang said that the prospect of the customized home market is good, but the way of service is more important. It is precisely because of this that since the beginning of this year, Europa has been design-oriented and fully implemented the big store strategy.
According to Yao Gang, the European home MALL store will be opened in the city outside the city, the store can achieve "what you see is what you get", in a 1:1 real-life model presentation of the entire line of products. He pointed out that style presentation is one aspect, and more importantly, it provides practical and customizable home solutions. “In the real model room, it can reflect many small details in life, and even how to deal with the pipes in the kitchen. How to use it."
From trade-in to renewal
Furniture trade-in was officially launched in Beijing in July 2013. During the six-month period, there were 11 furniture sales companies identified through public bidding. The 11 winning companies have a total of 33 large-scale stores involved in furniture trade-in, more than double the number of 16 stores in 2012.
Although the officially initiated trade-in activity ended at the end of 2013. But many participating companies are still sticking to the new road. Stores such as Real Home and Jimei Home have successively introduced building materials for trade-in. Qumei Home has added a new concept of “Hua†on the basis of renewal. By carrying out the old Ai Huan New Design Exhibition, which is based on the “old material transformationâ€, people can see the possibility of green environmental protection and promote the concept of green life.
"There is a consumption of resources behind every consumption." Yin Zhixian, vice chairman of the Beijing Qumei Charity Foundation, pointed out that when merchants use the image of tall people to incite uncontrolled consumption desires, the ultimate loss is based on The nature of survival. She advocates a sustainable green lifestyle.
Show the classic with new technology
Not long ago, Meikemei introduced the "MUSES BOOK" by Ethan Allen to China. Ethan Allen is a famous American home furnishing brand. Since its founding 84 years ago, it has a unique understanding of lifestyle. MUSES BOOK draws inspiration from a multicultural art form that encompasses ten lifestyles including architecture, art, dance, drama, history, laughter, love, music, poetry, and spirit. Some commentators said that this is not only a display of furniture products, but also a sample of life.
How to present its representation? This time, Ethan Allen used AR technology to present a three-dimensional picture in the software. It is understood that AR is the abbreviation of augmented reality technology, which is a sensory experience that transcends reality through the simulation of physical information that is difficult to experience.
Deeply cultivate the "grain and grain traders" market
With the expansion of Internet home improvement enterprises across the country, the problems in warehousing and logistics support have gradually surfaced. Tang Ren, chief expert of China Home Improvement E-commerce Research Institute, pointed out that if enterprises build their own logistics, the input cost is high, and the model is too heavy. Once the local business volume does not reach a certain scale, there will be a large amount of warehousing resources idle, and the company may even be High service costs are dragging down.
As a result, a third-party home supply chain service platform has emerged on the market. Not long ago, the “anthill station†product was put on the line, and it was transported from the factory to the warehouse of the city where the factory is located, and then sent to the provincial capital city warehouse through the trunk line transportation, and then sent to the terminal warehouse of each city/county through the branch line to solve the problem. Internet home improvement has the pain point of the existing supply chain model.
It is understood that the company launched the product of Ant Anju, has more than 20 years of professional experience in serving Huanili Lijia Building Materials Chain Group. Some insiders commented that this move can dilute the idle storage resources of enterprises while reducing the logistics storage cost of Internet home improvement enterprises.
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