Fragrance Labels: Let the Fragrance Market Label Market

The German company Follman manufactured a small capsule with fragrance, FOLCO's sachet, whose volume is very small, like some powdery particles, belonging to the microscopic packaging. The material of the wall is a polymer that is small enough and hard enough to be protected from the high temperatures during printing. These small capsules are dispersed in various Van Water. This is the technology developed by New York company Scentisphere.

After being incorporated into the water, the aroma of the label is directly applied to the image of the label during the label printing process. If the surface of the label is gently rubbed, the fragrance will be smelled because it rubs against the small sachet at the same time.

After a few seconds, the aromas drifted in the air and could no longer be smelled. This prevented the formation of a mixture of aromas and unpleasant odors in the vicinity of the store shelves. Only rubbing again can make it re-scent. This label repeats the rubbing of the aroma.

"This label allows consumers to get a first understanding of the package's products through the aroma," said Bob Burnstein, one of the co-founders of the Scentisphere. "Usually people don't have a clear shopping plan before they go to the store, so they can attract customers at the shopping site." The sales of interesting products will be good."

This principle of rubbing the incense labels is very similar to the peelable bar in some magazines. However, the latter method of making small sachets is different. They are mixed in viscose and then coated with viscose on two pages. Between them, when the two sheets of paper were turned open from the middle, the wall of the sachet broke and the aroma was released. “The use of small sachets that are not made of polymers is very limited,” Burnstein said. “There are special treatments that need to be done when printing.”

FOLCOSecent sachets can be used on a variety of printing surfaces, such as water quality flexographic and gravure printing surfaces.

Burnstein said that "as long as it is applied to the outermost layer, this friction-inducing surface will not be affected by the high temperature during in-mold labeling."

Because this kind of surface can be used in the printing process, it has very little influence on the cost of the product. The production cost of each label is only a little higher than the cost of ordinary labels.