Glowing bottle shines

Cognifex, a British company, launched a new, dazzling package. Cognifex employs a microelectronic unit with an LED and a chip containing a button battery as a power source to illuminate plastic and glass beverage bottles for promotional and promotional purposes.

Bryn Griffiths, co-founder and executive director of Cognifex, said: “We are committed to making innovations in the beverage industry, so that the brand can be different. The luminous container is unique; it can make the product stand out from the consumer's expectations. ”

After three years of research and development, this device from Cognifex can be mounted on the bottom of a standard-sized beverage bottle and can be triggered by a variety of methods. These startup methods include hand switches, pull tabs, open caps, infrared (IR) signals, electromagnetic switches, or external RF signals. Once triggered, the LED will illuminate the bottle and the inside of the beverage for a certain period of time.

According to Griffiths, these bottles cover almost all colors, including red, white, blue, green, yellow and even ultraviolet (UV). He said: "In a dark environment, ultraviolet light can illuminate its sensitive labels to achieve perfect results." Similarly, it is also possible to use a combination of colors, such as blue, red, and red. Or pulse pattern. Griffiths added that in order to achieve the desired transmission effect, the light must be able to pass through the bottle, so it is best to use a transparent container. Similarly, the material of the bottle must also be light-transmissive, not light-absorbent.

Depending on the effect the customer wants to achieve, the Cognifex device's luminaire function can last from a few minutes to several months. Griffiths said that, for example, after the bottle is opened, the luminescence effect lasts only about 30 minutes, because after the drink is finished, the bottle is basically thrown aside, and for products that need to be displayed for marketing purposes, they Can provide a pulse effect that can last six months.

In addition, the product can also be used for competitions or promotional activities. The winning packaging or bottle can be issued in different colors from other bottles.

At present, the technology has not yet been put into commercial operation. Griffiths said Cognifex is currently negotiating with many beverage manufacturers and hopes to launch the first product in the second half of this year. Manufacturers who choose to use this technology will receive an authorised and mass-produced Cognifex product (mainly from the Far East region) that is designed according to the color and specifications requested by the customer. Then, these devices can be placed on the packaging when the beverage is bottled.

In the end, Griffiths concluded: “Now consumers are more and more interested in things that are new and exciting. They want to have fun in consumption, and they want to get different products. Luminous packaging can make products stand out on the shelves, increase sales, and give consumption. Bring an unprecedented shopping experience. Packaging must be able to attract consumers' attention and inspire their desire to shop!"