Problems and Countermeasures of Printing Enterprises in the Publishing Industry (I)

The opportunities brought about by the reforms have enabled the publishing industry to develop rapidly. According to statistics, in 1997, a total of 120,106 kinds of books were published in the country, more than five times more than in 1979; the total number of books printed reached 7.31 billion, an increase of 97% over 1979.

As an important link in the publishing industry, "printing, printing, and hair-making", printing enterprises have achieved corresponding development, but at the same time, printing companies have also encountered some problems in realizing their industrialized development.

This paper discusses the problems faced by printing companies in the industrialization of publishing and the corresponding countermeasures.

I. Problems

The development of the printing industry ultimately depends on the development of the publishing industry. In 1997, China’s press and publishing assets reached 107.5 billion yuan, annual sales revenue reached 112.38 billion yuan, and total annual profits reached 9.95 billion yuan. With the prosperity and development of China's publishing industry, it is a good opportunity for the printing industry. At the same time, the publishing industry has put forward higher requirements for the development of the printing industry, and the competition among printing companies will become more intense.

1. Insufficient funds, backward equipment, poor product quality, and low competitiveness

The industrialization of publishing will form a group advantage, which can cross industry, cross-region, and even multinational operations. Printing enterprises that do not have competitiveness will be at a disadvantage.

The problems faced by the printing industry in Jilin Province are insufficient livelihoods and loss, and fine-quality living sources that have an advantage in prices have almost all flowed into the southern developed provinces and Liaoning Province. Statistical data for 1999 shows that 26% of Jilin Province’s market share has been seized by other provinces and is on the rise. The main reason for this is that the print quality cannot meet the publishing requirements, the printing equipment is backward, and the high-quality four-color offset press is in short supply. The realization of the industrialization of publishing has enabled businesses with large-scale and effective businesses to stand out and formed advantageous industries. Such as Shenzhen Yachang Printing Management Group, Shenyang Xinhua Printing Factory in Liaoning Province.

2. Low profits in the printing industry, affecting the company's deep development

In 1996, relevant departments analyzed and compared the profits of publishing, distribution and printing in 10 provinces. The results showed that the printing profit was less than 2% of the total publishing profit. The low profit of the printing industry has caused the lack of self-accumulation of enterprises, which has seriously restricted the further development of enterprises and thus affected the printing links in the publishing industry.

3. Large enterprises have no scale and small enterprises have no characteristics

In the industrialization of publishing, printing companies rely on their scale of operation and their characteristics. For example, in the printing industry of Jilin Province, hundreds of books and periodicals factories across the province are currently witnessing the phenomenon of disorderly competition. The result is that not only does a book printing and printing company with a strong printing capacity not have enough food, and many small businesses are struggling to survive. This situation has made it difficult for large-scale book printing and printing companies to form economies of scale, and small businesses have been difficult to sustain due to poor quality and backward management.

In fact, regardless of the size of the company, as long as it enters into a virtuous cycle of competition, it can be developed. Shanghai's China Printing Industry is relying on economies of scale, and has passed the certification of the OSO 9002 quality standard system; Danyang Education Printing Factory in Jiangsu, the factory Xiao Zhi Gao, relying on quality characteristics, books quality, created a brand name. The same is true in foreign countries. Dainippon Printing Co. is the world's largest and largest printing company across regions. In Japan, a large number of printing companies are small businesses with a small number of people, but they have professional characteristics, high efficiency, and good service. So as to occupy a place in the market.

4. Not yet realized network management, the era of knowledge economy, the Internet has brought far-reaching influence to the publishing industry (to be continued)