ã€Packaging Network News】 packaging design as an important part of modern commodity marketing, however, packaging design should be to achieve the unity of the situation and function, and to achieve the general public and energy conservation and environmental protection, in order to "like wine" incense, to achieve its era or even epoch-making significance. Packaging design is a solution to the two major problems of human subjective packaging and the objective role of packaging, and is reflected in the functionality of packaging design. The first thing that should be satisfied in the packaging design is its easy-to-use and easy-to-use principle and the observance of the person's original natural dimension. This is also the most basic requirement for packaging design of any product at any time.
If the industrial packaging design focuses on protection, then commercial packaging design is to promote sales as the main purpose, commodity economy plays a special role in the packaging, is non-material, metaphysical, it will material, down-order products, supplies and even waste products. After packaging, it becomes a product. The packaging design must pass the test of market competition. The final success of the design lies in whether it can achieve the purpose of beautifying the products and ultimately achieving the promotion.
However, the first impression that consumers pass through is the key to whether they can produce other psychological activities, using novel and unique styling, vivid colors, beautiful and delicate patterns, material that meets the characteristics of the product, and is a combination of various factors. With oneness, eye-catching effects are achieved, so that consumers have a strong interest at a glance. At the same time, in order to realize the psychology of packaging and decoration design for consumers, successful packaging not only causes consumers' attention and interest in products through the use of modeling, color, patterns, and materials, but also enables consumers to understand products through packaging.
The most effective way to accurately convey product information is to truly convey the image of the product. It can either use transparent packaging, or open the window to display the product on the packaging container, or draw a product graphic on the packaging, or use a concise text description. Or print colored product photos and more. Accurately communicating product information also requires that the packaging be adapted to the grade of the product, and that masking or exaggerating the quality and functionality of the product is a failure of packaging. The accurate and successful communication of product information also requires that the shapes, colors, patterns, etc. used in the packaging do not violate people's habits, resulting in misunderstandings.
The consumer's love for disgust plays an extremely important role in the purchase of impulses. The goodwill comes from two aspects. The first is the practical aspect, that is, whether packaging can meet the needs of consumers in all aspects and provide consumers with convenience. Consumers can choose according to their own habits. When the packaging of a product provides convenience, it naturally causes a consumer's favor. Second, goodwill comes directly from the feeling of the appearance of the packaging, which is a comprehensive psychological effect, and individuals and individuals are closely related to the environment.
In short, packaging design should be functional, market, cultural, environmental protection, and indispensable. It should pay attention to its functional first, under the premise of restraint, showing a combination of technology and art, embodying the aesthetic interests and cultural connotations of different consumer groups, and finally achieving the dialectical unity of natural and spiritual values. This is an excellent one. Packaging design needs to have.