Nowadays, the role of the economy in food packaging design is more and more important. However, many companies have entered the misunderstanding of packaging design during the development process. In the past, due to the impact of the planned economy, many enterprises in our country did not attach importance to packaging design. The phenomenon of "first-rate products, second-rate packaging, and third-rate prices" is quite common. Business leaders are accustomed to the traditional national sales model, and believe that as long as the products are of good quality, they will not suffer from poor sales.
A style of "good wine is not afraid of deep alley". However, this view does not work in today’s highly competitive market. In the past year or two, the situation has undergone a fundamental change. Many companies not only attach importance to packaging design, but also have achieved remarkable economic benefits by exploring the "packaging function". Some brand-name products with reliable quality and exquisite packaging have emerged. However, some companies have gone from one extreme to the other extreme. They are unilaterally pursuing the surface packaging effect of commodities, and have neglected the quality problems of the products themselves. They blindly work hard at the packaging of health foods, and they want to make a fuss about the topic and pursue health foods. On the grade, the luxury style is not even reversed. Excessive packaging, large box packaging is quite common. It is not to ignore the role of packaging design that is excessive packaging, which has brought tremendous pressure on the company.
First, only pay attention to product quality, ignore the packaging design
Packaging design has, to a considerable extent, controlled sales and has become a decisive factor. The wine of Maotai, the crown of liquor produced in Guizhou Province of China, was poor in packaging design and affected the sales of products. Some companies vigorously explored the precious resources of the motherland and developed many health food products with improved immunity, weight loss and beauty. However, due to the poor “imageâ€, he participated in the international expo and received a cold encounter and was locked up in the country. There are many examples like this. The lesson is very painful. From this we should at least get such inspiration. The inherent quality of the product is of course first, but the packaging design is also very important and cannot be ignored. As the saying goes, “Buddha depends on gold, and people depend on clothesâ€. Similarly, health foods also need packaging design. They convey product information through outer packaging and give people a beautiful enjoyment.
Both internal quality and external image are equally important and mutually reinforcing. According to the report, Wuhan merchants have done a market survey and consulted consumers on the selection process for purchasing goods. Almost all consumers think that they should look at the packaging of goods, look at the brands, and finally look at the prices. This order does not mean that consumers no longer value the brand, quality and price of the product, but he does reflect the status of the product's external image in the consumer center. We all have personal experience, and some products, although the internal quality has not changed, but the package design has improved, and some changes in the color or font of the package, the result is refreshing, put it down, have a strong desire to buy. This can not but be said to be the charm of the product's external image. Raising the intrinsic quality of a product can increase the added value of the product, and shaping the external image of the product can also create added value.
Some companies, starting from saving raw materials and lowering packaging costs, understand that the current international popular packaging fashion, “returning to nature, pursuing elegance, freshness, and perfect naturalness,†is understood as “simple, vulgar, and rustic.†It is a mistake in packaging design. . There are indeed some health food products on the market that have unique formulas and significant effects. However, these products have not been well-designed, and they have no novelty in their structure. They are very different from nature's simple forms, which seriously affect the sales of products and the economic benefits of enterprises. This requires companies that produce health food products to synchronize packaging design with research and development of new products, so that the internal quality is consistent with the external design. The market for health foods proves that product quality and packaging design are critical to a company. Product quality is trustworthy, coupled with good packaging design, products will have vitality and competitiveness.
Second, there is excessive packaging phenomenon
In some shopping malls before the health food counters, we can easily find that in the packaging structure in the three-story, three-story, large, expensive products abound. Many consumers in the middle class can only sigh at the counter. This overpacking phenomenon has added to the burden on consumers who really need health foods. In fact, those exquisite bronzing, luxurious and large-scale health foods do not meet the level of mass consumption.
First of all, most of the consumers buying health foods are consumed by themselves or their families. Under the current situation where the country’s consumption levels are generally low, consumers who have consistently advocated an affordable working class are unwilling to spend such money.
Secondly, a certain degree of excessive luxury packaging caters to the needs of a small number of consumers. These people buy health foods not for their own consumption, mainly for social needs. Selecting well-packaged, large, and slick health foods will feel good-looking and satisfying. These people’s vanity, this over-packaging phenomenon, is inconsistent with today’s social style that promotes simplicity.
Practice has proved that exquisite packaging can reflect the personality of the product and improve product quality. Enterprises must handle the dialectical relationship between product quality and packaging design. Health food packaging must be moderate. Beauty is the basic requirement of people for goods, and the guarantee of internal quality is also people's right. The basic requirements of goods, not only focusing on the internal quality of the product, but also on the packaging design of the product, is the endless pursuit of the enterprise, if you blindly pursue the packaging and work hard to develop excessively packaging, instead of trying to research and develop the product's health function, the final product Will be eliminated by the ruthless consumer market.
In fact, excessive packaging design and the lack of attention to packaging design are all incorrect, and it is not conducive to product development. The above two misunderstandings are all common misunderstandings that we often go into during economic development. As operators, the most desirable thing is that products can be sold quickly. Therefore, in packaging design, we cannot ignore appearance, generosity, and suitability. factor.
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