Guide: After entering the 21st century, the development of Chinese wallpaper has once again entered the stage of take-off. The development of the wallpaper industry has brought many of China's self-produced wallpapers to the world's advanced level in design, production technology and environmental protection.
China's wallpaper brands want to have a place in the fierce competition, they must take the road of brand operation. As a wallpaper company, industrialization is the direction that must be pursued.
The design idea is quantified into products, and the brand winning design idea should become a quantifiable product.
At the beginning of the design, it should be considered that the product can be welcomed and recognized in the production, promotion and consumption habits, so that the design can become a terminal circulation product to a greater extent. The need to find the demand, to achieve quantification, to become a consumer's goods, can only take home when the product is a failure.
According to the survey, about 60% of the domestic wallpapers are designed for post-80s decoration, because their household taste and aesthetic sense are significantly higher than their predecessors. Their independent space awareness, individuality and fashion pursuit are consistent with the taste of wallpaper.
More feelings, but also consumers need to go into the exhibition or store, use the visual and tactile to feel the difference between wallpaper and other wall decoration materials, and use professional quality inspection data to measure the environmental performance and safety of the wallpaper. As for the price, there are 1,000 yuan a square meter, but there are also ten dollars a square meter, three or forty yuan a square meter.
As we all know, the essence of the competition in the wallpaper market is the competition of brand strength, and the competition of brand strength is actually the competition of product technology, and this is ultimately the accumulation of capital. “There is no money to do business†is the reason. Now, looking at the current domestic wallpaper companies, technology and equipment are constantly improving, and even the potential of international brands, but this is the result of the accumulation of original capital. Now that the international market is changing, Chinese wallpaper companies want to narrow the gap with international brands, or stand out in the international market, they must work hard to control costs, do a good job of capital accumulation, and thus strengthen their own competitive hardware equipment, better Participate in international competition.
The cost control is often talked about. The more difficult it is to talk about the enlargement to the international market, the Chinese wallpaper industry is better than the European and American in terms of brand marketing, and some countries with less human resources than the Asian region have already lived in an embarrassing position.
To successfully transform China's wallpaper industry, it is necessary to break the bureau and implement sustainable development through cost control, which is an important support for the transformation and upgrading of the wallpaper industry. On the one hand, the products or services provided by the wallpaper enterprises to consumers should be different from other enterprises to form a unique value. On the other hand, it provides a cost-effective product and a personalized, personalized service, as well as a brand that meets the spiritual needs, thus forming a unique competitive advantage.
Maintaining cost leadership, for wallpaper companies, it is a system engineering involving various production and management factors, and constantly relying on the power of innovation, optimizing system processes and organizational structure, transforming equipment and processes, strengthening management and control, and ensuring product quality. Under the premise of corporate social responsibility, we continue to “slim down†costs, which is a truly competitive cost lead.
Environmental protection and new materials are blowing, and environmental protection is on the rise.
On the ten-faced land, you can't just passively wait for a gust of wind that doesn't know when it will come, but should start from the enterprise itself. As a downstream industry of real estate, the wallpaper industry must also be transformed and upgraded in the direction of green environmental protection, in order to better fulfill its environmental responsibility in the process of promoting its own development.
It is reported that since 2005, the market demand for domestic wallpaper has increased at a rate of 10% per year, and environmental performance has become an important condition for consumers to purchase. Since the development of the wallpaper industry, low-carbon environmental protection has become one of the important advantages of wallpaper products to the market.
The first thing to say about the wallpaper is the wallpaper of pvc material, which causes the smell of pvc wallpaper to have two main reasons. On the one hand, since the material of pvc itself contains plasticizer, polyethylene, polyvinyl chloride and other elements, it will emit an inherent odor. On the other hand, it is caused by the selected ink and solvent. In a short time, these organic solvents will basically evaporate, and the taste of the wallpaper will gradually decrease. Therefore, after the completion of the construction, the window is ventilated after 1-2 weeks. Will gradually disappear.
Non-woven wallpapers are made with fabrics, and the shape is more concave and convex, and it is easier to personalize. Made of natural plant fiber non-woven process, it has stronger pulling force, more environmental protection, no mold and yellowing, good air permeability, and is the main substrate of high quality wallpaper. The non-woven wallpaper has the characteristics of pure color, comfortable visual, soft touch, attractive breathability, good affinity, elegant and noble, etc. It is a home decoration. Fabric wallpaper is also a favorite product in recent years. It is known as the “breathable wallpaperâ€. Its rich texture, breathability and environmental protection are all important advantages of the market. Fabric wallpapers are also attracting attention. . It is understood that fabric wallpaper is mainly made of silk, wool, cotton, hemp and other fibers as raw materials, with gauze or paper as the substrate, completely eliminate the adverse factors affecting health, so it is regarded as a safe wallpaper. .
China's wallpaper brands want to have a place in the fierce competition, they must take the road of brand operation. As a wallpaper company, industrialization is the direction that must be pursued.
The design idea is quantified into products, and the brand winning design idea should become a quantifiable product.
At the beginning of the design, it should be considered that the product can be welcomed and recognized in the production, promotion and consumption habits, so that the design can become a terminal circulation product to a greater extent. The need to find the demand, to achieve quantification, to become a consumer's goods, can only take home when the product is a failure.
According to the survey, about 60% of the domestic wallpapers are designed for post-80s decoration, because their household taste and aesthetic sense are significantly higher than their predecessors. Their independent space awareness, individuality and fashion pursuit are consistent with the taste of wallpaper.
More feelings, but also consumers need to go into the exhibition or store, use the visual and tactile to feel the difference between wallpaper and other wall decoration materials, and use professional quality inspection data to measure the environmental performance and safety of the wallpaper. As for the price, there are 1,000 yuan a square meter, but there are also ten dollars a square meter, three or forty yuan a square meter.
As we all know, the essence of the competition in the wallpaper market is the competition of brand strength, and the competition of brand strength is actually the competition of product technology, and this is ultimately the accumulation of capital. “There is no money to do business†is the reason. Now, looking at the current domestic wallpaper companies, technology and equipment are constantly improving, and even the potential of international brands, but this is the result of the accumulation of original capital. Now that the international market is changing, Chinese wallpaper companies want to narrow the gap with international brands, or stand out in the international market, they must work hard to control costs, do a good job of capital accumulation, and thus strengthen their own competitive hardware equipment, better Participate in international competition.
The cost control is often talked about. The more difficult it is to talk about the enlargement to the international market, the Chinese wallpaper industry is better than the European and American in terms of brand marketing, and some countries with less human resources than the Asian region have already lived in an embarrassing position.
To successfully transform China's wallpaper industry, it is necessary to break the bureau and implement sustainable development through cost control, which is an important support for the transformation and upgrading of the wallpaper industry. On the one hand, the products or services provided by the wallpaper enterprises to consumers should be different from other enterprises to form a unique value. On the other hand, it provides a cost-effective product and a personalized, personalized service, as well as a brand that meets the spiritual needs, thus forming a unique competitive advantage.
Maintaining cost leadership, for wallpaper companies, it is a system engineering involving various production and management factors, and constantly relying on the power of innovation, optimizing system processes and organizational structure, transforming equipment and processes, strengthening management and control, and ensuring product quality. Under the premise of corporate social responsibility, we continue to “slim down†costs, which is a truly competitive cost lead.
Environmental protection and new materials are blowing, and environmental protection is on the rise.
On the ten-faced land, you can't just passively wait for a gust of wind that doesn't know when it will come, but should start from the enterprise itself. As a downstream industry of real estate, the wallpaper industry must also be transformed and upgraded in the direction of green environmental protection, in order to better fulfill its environmental responsibility in the process of promoting its own development.
It is reported that since 2005, the market demand for domestic wallpaper has increased at a rate of 10% per year, and environmental performance has become an important condition for consumers to purchase. Since the development of the wallpaper industry, low-carbon environmental protection has become one of the important advantages of wallpaper products to the market.
The first thing to say about the wallpaper is the wallpaper of pvc material, which causes the smell of pvc wallpaper to have two main reasons. On the one hand, since the material of pvc itself contains plasticizer, polyethylene, polyvinyl chloride and other elements, it will emit an inherent odor. On the other hand, it is caused by the selected ink and solvent. In a short time, these organic solvents will basically evaporate, and the taste of the wallpaper will gradually decrease. Therefore, after the completion of the construction, the window is ventilated after 1-2 weeks. Will gradually disappear.
Non-woven wallpapers are made with fabrics, and the shape is more concave and convex, and it is easier to personalize. Made of natural plant fiber non-woven process, it has stronger pulling force, more environmental protection, no mold and yellowing, good air permeability, and is the main substrate of high quality wallpaper. The non-woven wallpaper has the characteristics of pure color, comfortable visual, soft touch, attractive breathability, good affinity, elegant and noble, etc. It is a home decoration. Fabric wallpaper is also a favorite product in recent years. It is known as the “breathable wallpaperâ€. Its rich texture, breathability and environmental protection are all important advantages of the market. Fabric wallpapers are also attracting attention. . It is understood that fabric wallpaper is mainly made of silk, wool, cotton, hemp and other fibers as raw materials, with gauze or paper as the substrate, completely eliminate the adverse factors affecting health, so it is regarded as a safe wallpaper. .
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