The development situation facing the domestic printing industry

To understand the situation faced by the printing industry in China, we should consider both the macro and the printing industry itself. In macro terms, there are three aspects that we must pay enough attention to. First, the impact of China's socialist modernization construction on China's printing industry. The printing industry is a special industry that is indispensable for the construction of material civilization and spiritual civilization. Its development is largely constrained by and serves the entire national economic and social development. At present, due to the relatively low level of economic development and the material and cultural living standards of the people in our country, the level of development of the printing industry in China is not high enough, and the gap with the western developed countries is relatively large. According to statistics, at present, China's per capita print consumption is only around US$ 10, which is only 20 to 30 times that of developed countries.
In the new century, our country has entered a new stage of development that will build a well-to-do society in an all-round way and accelerate socialist modernization. General Secretary Jiang Zemin made a profound analysis of the situation faced by China’s modernization at the beginning of the new century on the graduation ceremony of the provincial and ministerial level cadres of the Central Party School on May 31 this year. He pointed out: “Overall, the first and second quarter of the 21st century Ten years is an important period of strategic opportunities for China that must be firmly grasped and can accomplish much.” The printing industry will surely have a broader development in this phase of major changes in China’s economic development and social progress. Space and great potential. With the continuous advancement of China’s socialist modernization process, the people’s demand for multifarious and multi-levels in the quantity, quality, and variety of material and cultural goods will increase, education and technology will be more developed, and the light industrial products will Increasingly, modern service industries such as business services and finance, insurance, and telecommunications will also be further developed. All of this will inevitably increase the demand for printing services such as publication printing, packaging printing, trademark printing, ticket printing, etc. The printing industry in China at the beginning of the new century will have a bright future.
Second, the impact of joining the WTO on the printing industry in China. The accession to the WTO marks a new stage in China's opening up to the outside world, and we will participate in the process of economic globalization in a broader and deeper sense. This has both advantages and disadvantages for the development of China's printing industry, but in general, it will outweigh the disadvantages through hard work. By joining the WTO, China can enjoy a wide range of trade liberalization achievements among WTO members, which will help us expand exports and expand the international market for publications, packaging, printing, and trademark printing; and tariffs on imported equipment and equipment required for printing. The gradual reduction will help China's printing companies to reduce production costs, improve product quality, and cultivate market competitiveness; exchanges and cooperation with foreign companies will greatly increase, which will help China's printing companies actively introduce foreign capital and advanced technology and management experience. Wait to develop yourself.
After joining the WTO, it also means that China's printing companies need to participate more deeply and more fully in international competition. At present, there are more than 2,000 funded printing enterprises in the country, a considerable part of which are wholly-owned enterprises. Within a few months since its accession to the WTO, the number of foreign companies applying for the sole proprietorship printing and printing enterprises in China has greatly increased. The world publishing giants that require the publication of the holding company's publications are also eager to enter the Chinese market and are aggressive. A group of foreign-funded printing enterprises that had entered the South of China earlier seized the opportunity to advance to the north; the private enterprises that had previously been to the north also carried out capital expansion, focusing on the mainland and mainland China’s publications market. Therefore, the degree of internationalization of the domestic printing market will be higher and higher, and competition will become increasingly fierce. This will be a long-term and severe challenge for our printing companies.
Third, the impact of the new technological revolution represented by information technology. Science and technology are the primary productive forces, and they are the concentrated manifestations and major symbols of advanced productive forces. The rapid advancement of science and technology has brought great impetus to the development of world productivity and human economic and social development. The printing industry is no exception. After the founding of New China, especially during the more than 20 years of reform and opening up, China's printing industry has made rapid progress along with economic development and technological progress. Relying on the revolutionary change of Chinese character information processing technology, China's printing industry has quickly emerged from the backwardness of “lead and fire” in a short period of time. From typesetting, photo-separation, stereotype printing, manual binding development, to laser photography and electronic sharing. Color, offset printing and binding linkage. In the 21st century, the development of science and technology in the world's printing industry is changing with each passing day. Digitalization and networking will become the inevitable trend and mainstream of the development of printing technology. This poses a severe challenge to our country's printing industry. It also gives us the advantage of later development, shortens the gap with developed countries, and achieves leap-forward development in certain areas, providing historic opportunities.
To be specific to the printing industry itself, to sum up, the situation is gratifying and the situation is pressing. Over the past years, under the leadership of the Party Central Committee and the State Council, and working together under the printing industry, the printing industry in China has developed rapidly. At present, there are 150,000 various types of printing companies in China. Each year, we print and print 150,000 kinds of books, more than 8,000 kinds of magazines, more than 2,000 kinds of newspapers, as well as valuable securities, packaging and decoration, and other colorful prints. We have entered the world's printing powers. Ranks. In 2001, the total number of printed newspapers published in the country was 144.6 billion copies, equivalent to 3.35 million tons of paper, an increase of 13.25% over the same period last year. The large increase in the amount of paper used reflects the growing demand for publications and the booming market. The total output value of the national printing industry is growing at a double-digit rate every year. In 2001, it was about 200 billion yuan and the profit was more than 10 billion yuan. It was marked by the revision and implementation of the "Regulations on the Administration of Printing Industry" and the legalization of the management of the printing industry in China. Significant progress has been made. It is of great significance to strengthen the management of the printing industry, regulate the printing market in accordance with the law, safeguard the legitimate rights and interests of the printing industry operators and social public interests, and ensure the sustainable, rapid and healthy development of the printing industry. In order to implement the newly revised "Printing Management Regulations", the Department of the People's Republic of China promulgated the Interim Provisions on the Qualifications of Printing Operators in November 2001. In January this year, the Ministry of Foreign Trade and Economic Cooperation issued the Provisional Regulations on the Establishment of Foreign-invested Printing Enterprises. The introduction of these department regulations further supplemented and improved the regulatory system for printing industry management. We further strengthened supervision in accordance with the law, and the printing market has seen an initial improvement.
The newly revised “Management Regulations for the Printing Industry” stipulates that the printing, printing of packaging and decoration products, and other printed matters should be managed by the publishing administrative department in accordance with the principle of the reform of government agencies. The management system of the printing industry should be streamlined and the printing industry must be solved. The multi-sectoral management and management responsibilities that have existed for many years have overlapped and overlapped with issues such as management gaps and loopholes, inconsistent decrees, and inadequate management. Since August last year, according to the “Regulations on the Printing Industry Administration,” the Department has increased the efforts to regulate and reorganize the national printing market with the Ministry of Public Security, the State Administration for Industry and Commerce, the General Administration of Quality Supervision, Inspection and Quarantine, and the National “Anti-Yellowing” Campaign. , resolutely banned the printing of dens without permits, highlighted the key areas for rectification, severely investigated and dealt with major illegal printing cases and illegal printing activities, which lasted nearly one year, achieved phased results, standardized management of the printing market order A step forward. Zhabei in Shanghai, Zhongshan in Guangdong, and Cangnan in Zhejiang accelerated the construction of printing industrial parks. A group of key enterprises and small and medium-sized enterprises have entered the park one after another, which is conducive to centralized monitoring and standardized management, and has also increased industrial aggregation and overall competitiveness.
The intensity of the reform of printing enterprises has been significantly increased, and new progress has been made in the areas of institutional and mechanism reforms and structural adjustments, which have effectively promoted the development of the printing industry. The application of new technologies has made great progress. The country's CTP, the number of computer-to-plate equipment, is currently close to 100. In analyzing China's printing industry, we must also soberly realize that the overall level of China's printing industry is still not high, and the urgent requirements of the economic and social development for the printing industry and the growing masses of the people are different to the printed matter at different levels and in different aspects. There is still a large gap between actual demand and the printing industry. There are still many problems and some problems are still serious. First, the problem of “unpredictable structure”, which is plaguing the development of the printing industry in China, is still outstanding. Mainly manifested as the low level of repeated establishment of the number of printing companies, the scale of production is too small, a single product structure, convergence of industrial structure, labor productivity is low, many companies have relatively poor economic returns. Second, the comprehensive competitiveness of printing companies is relatively weak.
Due to the constraints of funds and basic factors, many enterprises are lagging in technology and equipment, outdated technology, high consumption, high cost, low level, low technological content, and low value-added printing production capacity, and excessive consumption, low cost and low cost. The high-quality, high-tech and high-value-added high-level printing production capacity is again seriously deficient. The technological gap with developed countries is facing a growing danger, and it is difficult to form a strong competitive force to participate in fierce market competition. Third, the regulatory power of publishing administrative departments is seriously insufficient. Since the reform of the government agencies of the State Council in 1998, the publishing administrative department has expanded the scope of printing from 1300 fixed-point newspapers and periodicals enterprises to 150,000 enterprises including trademarks, packaging and decoration printing, and other printed materials, with many points, long lines, and wide areas. . However, the printing administrative supervision department of the whole country has less than 400 staff responsible for printing supervision, and each person oversees more than 200 printing companies. It does not include more than 70,000 typing and copying companies that have been incorporated into the management. This issue has been gradually resolved under the great attention of the Central leaders, including Premier Zhu Rongji, Vice Premier Li Lanqing, and Comrade Guan Guang. In accordance with the instructions of the leading comrades of the Central Committee, the Chinese editorial board and the General Administration of Press and Publication jointly issued a document recently to provide clear guiding opinions and specific requirements for strengthening the local press and publication management agencies and grassroots law enforcement teams.
2. Accelerating Development in Opportunities and Challenges At present, the development of our printing industry is at a critical period. There are many favorable conditions, there are historical opportunities that are rare, and there are many problems and difficulties, and we are facing severe challenges. The situation is pressing and inspiring. We should proceed from the general trend of world development and the overall situation of China's development, firmly seize the opportunity and courageously meet the challenges, and further create a new situation in the development of China's printing industry, so that China as soon as possible from the world's printing power into the forest of the world's printing power. To this end, we must focus on the following key areas:
(1) Vigorously promote the strategic adjustment of the structure of the printing industry. We must regard structural adjustment as the main focus of our country's printing work in the current and future period, speed up structural adjustment during development, and promote development in structural adjustment. We must adhere to a market-oriented approach and create a new pattern of printing industry that is characterized by orderly competition, strong control, scientific planning, and significant efficiency through "control of total volume, structural adjustment, rational distribution, quality improvement, and standardized management." To further strengthen the total control of printing companies. At present, the overall production capacity of the printing industry is higher than the market demand, especially the overproduction of middle and low-end printing production, the idleness of production equipment and the under-utilization of machines are common. The key to controlling the total volume of printing companies is to follow the requirements of the Interim Regulations on the Qualifications of the Operators of the Printing Industry, and to shut down the market for good printing companies. Those who do not meet the eligibility requirements must not be approved; they must be resolutely banned without approval. Unauthorized establishments, unlicensed licenses, or licenses that are illegally engaged in printing business activities underground factories (wots, spots); for those enterprises that put forward deadlines for rectification in order to rectify and regulate the printing market order, they must step up supervision, and find violations of rules and regulations. All of them shall be banned, and those who cannot meet the qualification requirements after rectification shall actively and properly withdraw from the printing industry through in-depth and meticulous work; the coastal open areas shall be based on the Interim Provisions for Qualifications of Printing Operators. , It should be more appropriate to increase the "threshold" for entry of printing companies.
It is necessary to actively promote the adjustment of the organizational structure of printing enterprises. On the one hand, market-oriented, capital-linked, leading-edge enterprises, and corporate asset restructuring through various methods such as attracting foreign investment, mergers, mergers, and joint-stock reforms, and building a number of prominent industries with considerable scale and competition. The big printing enterprise group. At present, China Printing Group is stepping up its establishment. To form a group, we must act in accordance with the economic laws, prevent administrative clichés, "Lang Lang match", and engage in "flop" groups. On the other hand, we must actively support the development of small and medium-sized enterprises, especially small and medium-sized enterprises, and promote the development of small and medium-sized printing enterprises in the direction of “professional, refined, special, and new”, and strive to form a reasonable division of labor among organic, medium, and small-sized printing companies. Contact and coordination

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