One of the top 500 companies in the world, the Target department store in the United States selected a very good time - the Christmas season - to enter the 3D printing market.
In recent days, Target has teamed up with Shapeways to provide Americans who are about to enter the Christmas season with a special Christmas gift option - a 3D printed Christmas gift. Consumers can print their own or gifted information on gifts as a unique Christmas gift, and all this can be done online.
Using Shapeways' rich 3D printing design resources, Target will provide consumers with unique and ingenious 3D designs and 3D printed small gifts such as pendants, rings, amulets, decorations and small items. There are a total of more than 150 different 3D printed items to choose from, and most of the prices are less than $10. For consumers, it is absolutely economical and eye-catching.
At present, more than 150 3D printed gifts can be customized, consumers can choose: color, material, engraving.
By implanting Shapeways' ShapeJS application, Target can allow consumers to print their own logos on their own customized gifts. These gifts are printed by Shapeways.
The cooperation between Target, a traditional commercial channel, and Shapeways, a new 3D printing platform, will surely attract more mainstream consumers to try 3D printing. And it's good for both parties to cooperate. Shapeways is definitely a gospel, and Target is entering a new market. Although Target is a low- and mid-price department store, its preference for novelty design is very well-known. Therefore, the introduction of 3D printing products is also very consistent with its brand image.
(Editor)