According to the prediction of China Spice and Fragrance Cosmetics Association, the sales growth of sunscreen products in China this year is expected to exceed 15%. Faced with such a large market prospect, all major sunscreen manufacturers are grappling, trying to grasp the pulse of market development and become a strong force in the sun protection market.
However, what kind of trajectory will the sunscreen market follow? Overall, based on health protection, combined with comfort and composite functions. SPF+PA compound formula is popular for UVB protection. People have already known it. However, scientific research shows that more than 95% of the UV rays that the skin is exposed to are UVA, because it exists in all seasons and rain. Deep into the dermis to damage the skin. Therefore, it is not enough to block UVB only, and blocking UVA damage to the skin has become the key to cosmetic development.
In the current situation abroad, most of them choose a broad-spectrum formula, which is a sunscreen product that is formulated with UVA and UVB sunscreens. Studies have shown that this compound sunscreen product not only can significantly improve the absorption of ultraviolet light and is well received by consumers. In recent years, many well-known sunscreen brands in the world have emphasized the standard in addition to the SPF index. Only with the dual sunscreen effect of SPF+PA can UVA and UVB be isolated, and the skin will not be tanned and relaxed.
Sunscreen choice is refreshing, choose happiness
“Clean†will continue to be the focus of innovation in future sunscreen products. How to combine active ingredients with refreshing and reduce the possibility of allergies is an important research topic to be broken.
In the past, we always thought that the better the sunscreen function of the oily products, the consumers of oily skin often worry about it, and market research confirmed that this oily product is not welcome. According to reports, in the past, sunscreen products with more oil content were sold in Spain and Italy, but in the past two years, they have gradually lost market.
Fortunately, current technological advances have changed this situation, and more sunscreen products are beginning to focus on giving the skin a refreshing sensation. However, this is not enough. Refreshing sunscreen is still an important direction for future sunscreen products.
Sunscreen spray is a bit cool
In the past, most sunscreen products were presented in the form of milky or creamy products. The feelings were somewhat unchanging, and they were very inconvenient to use. They were often used because of the thickness of the application. The sunscreen spray was combined with the convenience and application characteristics. The favor of consumers.
In use, many consumers respond to the use of spray-type sunscreens because the spray is more uniform, and the spray is easy to apply on the skin without sticking to the skin or leaving an invisible liquid mass. It is easy to control the amount of use, and the effect is also good.
Another important factor that fog-type sunscreen products are favored by manufacturers is that they can better improve the sunscreen function. In addition to body sunscreen sprays, there are many convenient hair sunscreen sprays on the foreign market.
Fun children's sunscreen is a big market
According to the US Skin Cancer Foundation, a person who suffers from ultraviolet damage before the age of 18 accounts for 80% of his life. In a childhood, only a foaming sunburn can double the risk of skin cancer in the future. importance.
Because children's sunscreens contain more titanium dioxide, the price is relatively expensive, but the effect is very good, and the focus on children's sun protection in Europe and the United States, so, become the larger target of the sunscreen market and the focus of profit chase.
In Europe and the United States, the concept of "good men and little charcoal" has begun to waver. Take the British mouth, the number of people diagnosed with skin cancer is up to 40,000 per year, and most dermatologists believe that up to 90% of wrinkles and age spots are caused by sunlight. Therefore, as soon as summer, although the white sand beach is still crowded, most of them use the high SP net straight natural sunscreen to protect themselves from UV damage, and more people are fascinated by the skin tanning agent. Or artificial tanning products.
According to reports, the growth rate of tanning products in cosmetics that grew faster in the UK last year was very noticeable. The well-known cosmetics manufacturer AmbreSolair's SelFtan has achieved a growth rate of 62%, which shows the market prospects of tanning products. In addition to tanning products, its derivative products, such as JPickles' self-tanning brush and tanning products, have also achieved great success.
Increased functionalization of sunscreen products
Composite functionalization is an inevitable development trend facing competition. Sunscreens will not only have the same trend in makeup, because UV rays, especially UVA, will be like vitamin E.
In the study, we also found that adding vitamin E, vitamin C and its derivatives, β-carotene, etc. to the sunscreen formula is also very effective. Therefore, the combination of sunscreen and maintenance functions, sunscreen and make-up, sunscreen and anti-allergic functions, sunscreen and moisturizing functions, sunscreen and anti-sweat function will become another highlight of sunscreen.
Sports sunscreen has ignition
The harm of SARS has caused many people to have a lingering fear. We have reason to believe that exercise and fitness will set off a wave of enthusiasm. At this time, it is also a critical moment for sports sunscreens. It is expected that various special sunscreens derived from various sports will be popular in the market. These products include outdoor swimming sunscreen products with high water resistance and high sPF.
In addition, special convenient sunscreen products for beach swimming, skiing, tourism, military training, field work, etc. also have good market development prospects.
Cleansing + Makeup = Immunity
The harm of ultraviolet rays to the human body is equal to everyone. However, the elderly seem to face more difficult choices, choose to increase calcium, or hurt the skin? On the surface, they can only choose one of them, in fact, sunscreen can provide them with a compromise. According to foreign research, sunscreens with an SPF of 15 provide moderate protection for the elderly and provide an appropriate amount of UV to synthesize vitamin D.
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