According to the 2006 “Caleboard Packaging†census report, the corrugated box industry in the United States has undergone a strong reversal in 2006 after several years of production and sales and a sluggish market. The production and sales of corrugated box manufacturers are prosperous, the market is prosperous, and the corrugated box industry is moving forward. Into the track of rapid development. However, it is not entirely satisfactory that the 2006 folding carton packaging industry in the United States has not seen this prosperity. In the 2006 annual survey of the American folding carton industry, most carton manufacturers believe that since 2005, the production and sales of folding carton manufacturers have not only failed to make major improvements, but have also shown a worsening trend. However, the folding carton manufacturing enterprises in the United States have not reduced the investment in the development of production and market development, and strive to reverse this situation through various efforts.
In 2005, compared with the corrugated box packaging industry, the folding carton packaging industry in the United States was relatively sluggish in terms of industrial growth, and the production and sales of enterprises were less prosperous and the market was less prosperous. In 2006, this bad situation did not see a good turnaround, and it was still in the doldrums. According to the report of the 2005 U.S. Folding Carton Industry Survey, 48% of folding carton manufacturers believe that the company's production and sales are in good condition and the company's profits have increased to varying degrees. However, the 2006 census report showed that this figure has dropped from 48% in 2005 to 39%. That is to say, only 39% of carton manufacturers in 2006 had normal or good conditions for production and operations, while 9% of carton manufacturers had their production and business conditions waning and production and sales falling. In the 2005 industry survey, 52% of carton manufacturers reflected the poor production and operation status of the company. In the 2006 census, this figure increased to 61%. The increase of 9% of bad data is precisely from the enterprises that had a good production and operation status in 2005, but fell in production and sales in 2006. It can be seen that in the last year, the folding carton packaging industry in the United States has not yet reached the bottom.
In the 2006 census, 78% of the enterprises that believe that the production and operation of the US folding carton packaging industry are still good say that they believe that the development trend of the US carton packaging industry is good, mainly because they see The favorable side of the development of the industry saw the increase in the production of folding cartons and the increase in sales profits; 12% of the respondents believe that the reason for the optimistic development of the carton industry is that they feel that although competition in the industry is fierce, competition is fair and orderly. Box manufacturers are working hard to improve and strengthen production capacity, and the economic environment of the carton industry is fairly good.
Among the enterprises that believe that the collapse of the US folding carton industry is declining, production and sales decline, 44% of the respondents believe that the overall production and sales of the American folding carton industry fell in 2006, the carton market was depressed, and there were no new customers, production and sales. Decline in profits, etc. Twenty-six percent of respondents believe that the main reason for the downturn in the carton production industry is excess production capacity; 25% of the respondents believe that the main reason is due to poor corporate operations and shortage of funds.
In the Folding Carton Industry Survey in 2006, several companies said that, as far as the current situation is concerned, the phenomenon of overcapacity in the folding cartons industry in the United States is serious. This is an important reason for the oversupply and difficulty of doing business. In particular, small-sized carton manufacturers operating independently are more difficult to manage. An independent company that operates folding cartons located in the northeastern United States said that the market demand for folding carton packs in the United States fell in 2006, and even the largest carton packaging market in the United States was at a low level of zero growth in market demand. A carton manufacturer located in the southwestern United States said that the annual industrial growth of the US folding carton packaging industry is much lower than that of the U.S. gross domestic product.
Just as American corrugated box manufacturers, American folding carton manufacturers pay more attention to rising energy prices, and they are also very concerned about rising raw material prices. Excessive production capacity, underemployment, outflow of customers, and intensified market competition are all important reasons that plague the development of folding cartons. As for the integration and cooperation among enterprises in the folding cartons industrial sector, they have not been given due attention and attention as independent businesses.
A folding carton manufacturer in the eastern United States said in a census interview that they could not find new customers and new business opportunities in the U.S. home market, but even more disappointed that many of the original old users of the company were losing their jobs. The cartons produced by the company are no longer used, and the procurement target is for suppliers of overseas cartons that are more cost-effective.
Similar to 2005, the 2006 folding carton manufacturer in the United States formulated a corresponding production strategy based on changes in industry conditions, including increasing production efficiency. 78% of carton manufacturers stated that they have formulated and implemented a series of business strategies based on the current state of the industry's operating environment, such as focusing on improving production conditions, increasing production efficiency, increasing product variety, improving product quality, reducing production costs, and reducing energy consumption. Consumption, reduce scrap rate, reduce labor, etc. 38% of carton manufacturers believe that an effective and successful marketing strategy is the key to the development of the company; 28% of carton manufacturers believe that the introduction of advanced equipment, complete the upgrading of the company's original equipment, and new product development It should be a project that the company focuses on and focuses on.
The 2006 census data for the US folding carton industry shows that increasing corporate profits is the key to the development of carton manufacturers. 46% of the surveyed companies said that they are committed to production technology innovation, design innovation, improve the various services provided by cartons users, invest in high-tech production lines, improve the level of automated production of enterprises, and increase the production capacity of the original equipment; 37% of the respondents believe that providing complete technical services and after-sales services to carton users is becoming more and more important in the fierce market competition, while 31% of companies focus on the improvement of processing technology and production efficiency. At the same time, we will fundamentally improve the production level of enterprises in order to increase the profits of enterprises.
In the folding carton market competition, the marketing strategy adopted by the company generally includes five aspects: 77.8% of cartons production enterprises put the company's production and operation focus on improving production efficiency and operating efficiency; 39.9% of companies will marketing strategy The focus is on expanding product sales and market development; 28.2% of companies will focus on investment; 12.8% of companies attach importance to providing users with comprehensive services; 7.7% of companies focus on improving production operation technology and operation level.
In the 2006 census, the carton manufacturers interviewed believed that the effective control of the finished inventory of folding cartons and the maintenance of appropriate inventory were the most basic services provided to customers; the high-quality management of product supply channels It is also very important; on-time delivery, guaranteeing supply is a basic guarantee for stability and customer acquisition; the quality of surface printing and commercial printing of folding carton is also one of the contents that users value.
In order to expand the product sales market, cartons manufacturers are looking for ways to add new product varieties to suit the needs of different users. More than 50% of carton manufacturers have started investing and implementing new product development. The variety of new products developed is varied and eclectic. There are mainly new types of corrugated boxes, display boxes, and new types of packaging cartons made of different materials, such as various types of plastic boxes and vinyl materials. Packaging boxes, metal boxes, various bottles, plastic films, plastic foam, and various flexible packaging. Commercial printing is also a new business area for many folding carton manufacturers.
Several companies interviewed in the 2006 census stated that they are working to improve the processing technology, improve the applicability of the technology, and pay attention to the improvement of the production technology level so as to achieve the purpose of rapidly increasing the efficiency of the company.