Packaging Design / Yangtze River Case

â–  In Wuhan with a population of 8 million, the largest milk brand sold is the Yangtze River. However, the 40-year-old state-owned enterprises are unresponsive to the market. When a large number of foreign brands such as Guangming invaded, the Yangzi River only had the power to parry and not fight back.

â–  In 2000, Xiamen Huierkang Food Co., Ltd. successfully established a joint venture to control the former Wuhan Yangtze River Company. General Manager Wen is an admirable marketing expert who has chosen to cooperate with Volkswagen Design.

■ Excellent customers are the conditions for the production of outstanding works. Mr. Wen’s planning department not only helps the public design all the relevant knowledge about milk, but also provides an accurate marketing strategy.

â–  On this basis, we have designed a visual element that everyone is familiar with - the bottle, in the new packaging and promotion. This bottle has raised several generations of Jiangcheng people, making people feel infinitely cordial. Wen Guantao, the bottle called "Key Visual", means using this key visual key to open the eyes of consumers and impress consumers.

â–  Freshly packaged fresh milk and extra thick fresh milk are on the market, selling more than 300% of the plan.

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