New concept of modern packaging design

Modern packaging design, as the main form of visual communication, has experienced industrialization society to information society. Great changes have taken place in both design concept and function. In the past, the commonly used rules in packaging design were influenced by new trends of thought. The influence of new ideas gradually began to form a new trend of development.

First, the trend of humanistic design of modern packaging design in China

China's modern packaging calls for humanized design. With the development of the times, people are demanding that the product packaging not only requires practicality, but also conforms to the modern aesthetic trend and pursues the sentiment of the United States. Pursuing the increasingly perfect functionality of product packaging design and the pursuit of visual beauty has gradually become the preferred target for modern packaging design. It is mainly reflected in the following aspects

1, the product in the design of packaging features a large number of pursuit of convenient packaging, in order to facilitate outdoor work and tourism consumers and even the elderly children's food needs, product packaging, the use of light energy, chemical energy and metal oxidation principle, so that food automatically heated in a short time Or cool automatically. In order to facilitate the feeding of infants and the elderly, the heat-sensitive packaging shows different colors for different foods or medicines for identification. These designs bring new feelings to consumers and increase their desire for consumption. It also made them feel that in the commodity economy and society, businesses pay attention to consumers' needs in life.

2. In terms of visual design, emphasis is placed on visual enrichment and comfort, and design creativity is more aesthetically pleasing.

3. In today’s highly developed commodity economy, people’s communication and contact have become increasingly alienated due to the highly electronic nature of modern communications. Individuals are becoming increasingly alienated emotionally and people need to live. More care and consideration. This psychological demand is reflected in today's packaging design. We can see nostalgic, strong local flavor, and the use of hand-painted effects of the design of the form of expression, these visual design not only bring people the enjoyment of the United States What's more important is that these kinds of packaging are more "friendly" and "friendly". It reminds people of their childhood innocence and reminds people of long-lost nature and reminds people and relatives far away from home. In product packaging design, the psychological distance between consumer audiences and producers is greatly shortened, resulting in a desire to purchase. This is also a new trend in China's modern packaging design in marketing strategies.

Second, the trend of cultural and individual demand for modern packaging design in China

The design culture has the characteristics of commonness and individuality. Packaging design is no exception. With the development of the social economy, the customer's demand for cultural forms in the product packaging design is also increasingly strengthened. The lack of cultural connotation and the loss of market and opportunities are examples. Frequently seen. This is because people have a deep sense of identity about their own cultural background. Different countries and different nations have different cultural characteristics. The cultural personality of a nation is a solid foundation for the formation of the entire national art design style. As people have said, the nationality is the world. China is a country with broad and profound cultural connotations. Chinese people are even more respectful of traditions and proud of their own history and culture. Graphics and texts rich in traditional Chinese characteristics have special The Oriental form also deeply attracts people who love Chinese culture.

In China's modern packaging design work, we can not only see Chinese landscape paintings and dragon and auspicious auspicious symbols used in the appearance of packaging design, but also Chinese calligraphy variants. These Chinese elements have been skillfully and vividly deconstructed by designers. One by one design work that has both visual impact and rich local Chinese cultural characteristics, when people choose a product, it is easy to have emotional resonance and emotional satisfaction. It can be said with certainty that the packaging design work that can not only make good use of the commonality of visual design language, but also fully reflect the cultural personality can only survive in the modern society.

Third, China's modern packaging calls for green design trends

1. With the concept of greening in the 21st century, a green revolution centered on the protection of the environment and conservation of resources has been set up. Green packaging is an inevitable trend in the world's packaging transformation. Whoever knows to act early will be in a new round. The world market competition is active and undefeated. China is paying increasing attention to environmental protection issues and taking advantage of the current trend of change, in accordance with the concept of green packaging to protect the environment, conserve resources, determine products, select raw materials, select process equipment, formulate production routes, distribute sales, and treat waste. With the use of changes in the entire life cycle of production technology, established a new green packaging industry system in China.

2. For the use of materials, it is required to use more materials that can be used for biodegradation and recycling cycles. In the case of Yichuan, the words “please pay attention to the cleanliness of the environment when disposing of this package” appear on the outer packaging, reminding And raise people's awareness of environmental protection.

In terms of visual expression, influenced by the theme of green design, the design group also proposed the design direction of less is the United States, promote the design of the design elements of the screen through the arrangement of the composition, to simplify the complex, against excessive design, to obtain the best visual effects. They also believe that packaging design should be straightforward. This is because packaging design loads and attracts and impresses consumers' tasks through visual languages ​​such as their own colors and styling in a short period of time. Therefore, the symbols that are simple and bright and full of implication are widely used in various product packaging. Through simple package shapes and utensil design, the function and purpose of the product are clearly and directly implied, and the cleverness and novelty of the arrangement are the vision of the consumer. The senses bring new enjoyment.

Fourth, China's modern packaging visual stylization trend

The same design will make the packaging design work lose the vitality of art. The style represents the designer's personality. There is no similarity in individuality, and the personalized trend is infinitely surpassing the self-cultivation passion. Personalization has been applied to the visual of modern packaging in China. The trend of creative stylization has been formed. This kind of trend makes the design work more vivid in personality expression. It also makes various visual elements on the screen combined in a specific way. , And achieve a more harmonious and consistent results, packaging design works reflect a personalized sense of beauty, so that the packaging design works unique and innovative.

In other words, the packaging design works that embody the masculine masculine beauty can naturally attract the attention of many male consumers, or noble, or lively, or elegant, or gorgeous design style can bring more for different consumer groups. select. In recent years, the casual layout style that has been highly popular among young people reflects the psychological characteristics of younger generations seeking novelty, curiosity, and unwillingness to be restrained. Therefore, grasping the trend of stylization is the key to the success of a packaging design. This is also the Chinese modern era. The need for visual stylization in packaging development. It not only enhances the market competitiveness of the products, but also makes the design works have artistic appreciation. It is a new trend to improve the aesthetics of the public.

Conclusion

There is no fixed rule for design. As long as it meets people's psychological needs and benefits people, it is a good design. Since the development of modern Chinese product packaging design, if designers can grasp its development trend, the significance of it will far exceed design. The work itself. Design for people and services.

Wu Yizhi Department of Art Education, Huizhou University, Guangdong