The change trend of label products cannot be separated from the development trend of packaging. The development trend of packaging is the driving force for the development of labels. Since paper labels cannot meet the decoration needs of plastic bottles and other containers, film labels will grow rapidly in the past 10 years; worldwide, the application of glass containers, cans and other packaging containers is decreasing, and the application of plastic containers is Increased, this trend will lead to a redistribution of the market share of various label products:
The number of paper labels used on bottles and cans will gradually decrease;
In-mold label will have a moderate growth;
The application of lightweight glass bottles continues to increase the amount of shrink film sleeve labels;
The usage of plastic labels for PET bottles will grow rapidly;
The value-added and application of self-adhesive labels for glass and plastic containers will be further expanded;
The rapid increase of variable information printing equipment will promote the development of variable information labels;
RFID (radio frequency identification) tags will grow at an annual rate of 10% -12%.
The label market in China, Latin America and Europe (eastern) has the fastest growth rate. Self-adhesive labels are the dominant products in these regions; film labels and in-mold labels, cut and stack labels printed by rotary printing machines will also increasing steadily.
The development of in-mold labels has revolutionized the traditional form of packaging. After years of popularity in Europe and America, after two or three years of wandering in the Chinese market, in-mold labels are gradually attracting more and more industry insiders and end users. From label material suppliers, printing and processing enterprises and end users, there are different opinions on the development of in-mold labels. So let us listen to the voice from the enterprise and examine the current status of the current in-mold label market.
Representative of in-mold label material supplier: General Manager Huang Han of Shantou Xinshan Industry, a Japanese YUPO agent:
I think in-mold labels will do a great job in packaging food and daily necessities. In-mold label belongs to a new type of packaging process, its advantage is that it can be formed at one time, saving production space and time, and simplifying the process. In-mold labels can also provide some personalized services, such as hot stamping, to make the labels more refined.
In-mold labels are environmentally friendly, anti-counterfeiting, decorative, and the cost of popularization is lower than ordinary labels, which is suitable for mass production. In addition, in-mold label printing does not have too high requirements for the technical equipment of the printing plant. Printing, offset printing, screen printing and other methods can be completed, but the effect of electrostatic treatment is good. Using good in-mold labels requires not only good materials, but also the cooperation of printing technology and blow molding and injection molding processes. Because the in-mold label and the packaging are formed at a time, once the labeling mistakes are discarded together with the bottle, there are high process requirements for labeling. Whether the exhaust of the label is smooth during molding and whether the mold is properly matched will affect the scrap rate; in addition, different materials have different requirements on the process. YUPO in-mold label material has no surface coating, the surface is smooth, and the solvent content is low. In order to achieve higher printing accuracy, brightness, and color saturation, ink with high adhesion is required for printing. However, the current in-mold labeling process is not yet mature, and there are problems such as the mismatch of the ink and the surface of the label material, the static electricity of the material, and the printing environment not meeting the requirements.
Representative of label production and processing enterprise: General Manager of Beijing Honghe Weiye Wei Lihua:
We learned a lot of information about in-mold labels from the plastic synthetic paper industry, and further embodied the functions of in-mold labels through magazines and other media.
At present, the end users of in-mold labels are concentrated in the lubricating oil, cosmetics, daily chemical and pharmaceutical industries. The environmental protection of in-mold labels is the reason for many manufacturers. Because the in-mold labels and the bottle body are integrated, the chemical composition is also the same. The recycling rate is very high; in addition, the anti-counterfeiting of the in-mold label is also an important reason for the investment of the manufacturer. The cost of the label mold is relatively high (a set of molds hundreds of thousands of yuan), which virtually increases the difficulty of counterfeiting. Therefore, domestic Many customers choose it to add anti-counterfeiting features. [next]
Due to the pressure of the price of in-mold labels, some small and medium-sized enterprises with small livelihoods and small orders dare not introduce in-mold labeling equipment. In-mold labels do not have too much temptation for them. But if the company has enough orders, the cost of the in-mold label is comparable to that of the self-adhesive label. If the batch size is more than 20,000 sets, the cost is only 1.7 to 1.8 times that of the self-adhesive label; moreover, the in-mold label products are divided into three grades of middle, low and high, and some mid-to-high-end products are still very marketable.
Before developing in-mold labels, we inspected many companies, such as YUPO in Japan, Avery in the United States, and Priya in France. Considering that there are not many domestic companies that can provide in-mold label manufacturing technology, we have decisively launched localized products. As foreign manufacturers enter the Chinese market one after another, fierce competition will inevitably lead to the readjustment of in-mold label prices.
In the context of the national economy developing at a rate of 7%, the in-mold label market will be better driven. After a year or two, 70% of the labels in the plastics industry will switch to in-mold labels. The sticker market has developed to today, but after just a few years, I believe that today's sticker market is tomorrow's in-mold label market.
Chen Yue, Director of Beijing Light Industry Printing Factory: In-mold labels are different from self-adhesive labels or other paper labels. It uses a solid adhesive on the back that is melted by heat on the back of the plastic bottle to make the in-mold labels the same. The bottle body is integrated. The biggest feature of the in-mold label is that the label and the bottle are on the same surface. The color graphics on the label are as fresh and natural as printed directly on the surface of the bottle. In-mold labeling has created a new situation in the design and manufacture of plastic container manufacturers and other packaging.
For some manufacturers who have been engaged in the printing of self-adhesive labels for many years, the introduction of in-mold label printing is undoubtedly a difficult second venture, which requires a certain amount of energy and capital, so I think the self-adhesive market will not There will be too many changes, and the large-scale popularization of in-mold labels will still take time.
In-mold label end user representative: General Manager Sun Hao of Beijing Mingli Plastic Products
As a plastic barrel factory, we must keep abreast of the needs of customers and keep abreast of the latest technological trends in the market. We understand the specific technology of in-mold labels through professional websites, magazines, newspapers and other media. When we saw the in-mold labeling machine at the Asia-Pacific International Printing Exhibition in 1998, and considering the increasing demand for in-mold labels from customers, we firmly introduced the in-mold labeling mold and labeling machine. Decided to invest in the in-mold label market.
The price factor is currently the main factor restricting the development of in-mold labels. In-mold labels are suitable for large-volume products with mature production scale. Only when a certain amount is reached, the cost can be moderately reduced. This is why manufacturers are hesitant. In addition, compared with the traditional label, the in-mold label can not be packed in a large volume, and the curvature of the bottle body should be large to ensure the stability of the in-mold label.
Although there is no need to add labeling equipment or workers for in-mold labels, because the printing process of in-mold labels is complicated, special die-cutting equipment is also required, which slows down the investment speed of the printer to a certain extent.
Yingli Gaolubao Lubricant Minister Li Li: Because the company is located in the cold Changchun, the past self-adhesive labels will always fall off or not stick well in winter, and the in-mold labels are directly attached to the plastic during the labeling process. Container synthesis is not easy to cause the above problems, so we chose the in-mold label.
The novel and beautiful appearance is a major feature of the in-mold label. Since the label is integrated with the bottle body, it deforms as the bottle body deforms, and it is not prone to blistering and wrinkling. Most of the base materials of in-mold labels are film materials, which are printed with solvent-based inks. The labels are bright in color and strong in three-dimensional sense. The color effect is better than that of paper materials, which can perfectly reflect delicate patterns and small text. However, for many types of products, insufficient batches will increase production costs, and at the same time inventory problems are more difficult, so in-mold labels also have many drawbacks.
Now, our new product-"Ji Suo" brand lubricating oil is comparable in quality to Great Wall and Kunlun lubricating oil. It is because we improved the packaging method in time and adopted the in-mold labeling process, which further highlighted the packaging features and added Product competitiveness.
As far as the development of the lubricant market is concerned, the market share of in-mold labels is around 80%, and the outlook is optimistic. With the popularization of domestic enterprises' understanding of in-mold labeling and the promotion and improvement of in-mold labeling technology, it is bound to be accepted by customers.
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