In the next 10 years, the market will increase by 5.3 trillion yuan. What opportunities do people in the sports industry need to seize?
Date: 2018-05-24 14:22
In the next 10 years, the market will increase by 5.3 trillion yuan. What opportunities do people in the sports industry need to seize?
User changes, media fission, industrial innovation, what opportunities and challenges will the new generation of sports meet? On November 7, the first domestic sports industry summit focusing on digital sports hosted by Tencent was held in Beijing. FIBA FIBA, NBA, NFL, Real Madrid and other top international competition organizations, well-known sports media ESPN, market research organization Nielsen, the National Sports Administration, People's Daily, and Syracuse University, Massachusetts Institute of Technology and other well-known academic institutions, Many industry guests including sports stars such as Lang Ping and Su Bingtian conducted in-depth discussions and sharing on forward-looking topics such as development opportunities and industry development trends of the sports industry in the new era.
At the summit, Nielsen and Penguin Zhiku released two professional industry reports, "Decoding Sports New Generation" and "2017 China Sports Industry White Paper", which analyzed the behavior characteristics of Pan-00 sports users and the future development trend of China's sports industry. Forecast, let the sports industry people seize the future.
Chen Juhong, Vice President of Tencent: The sports industry has reached a critical point, and a new generation of sports is coming
The core areas of the sports industry are competitive sports, national fitness, pan-sports cultural creation, sports media, sports brokers, and sports consumers who have been remodeled by consumption upgrades, and have accumulated to a critical point of breakthrough. In the opening speech, Chen Juhong, vice president of Tencent, pointed out that on the other side of the critical point, a new generation of sports is coming.
â–¼ Chen Juhong, vice president of Tencent, in the media and consumer fields, people have more diversified ways of contacting, sharing and participating in sports. Users who quickly consume sports content through fragmented time and mobile scenes through short videos and highlights show more Explosive growth. 78% of Chinese netizens watch important events on their mobile phones, and close to 50% of young Chinese netizens will comment on the online media or social platforms to share their experience after watching the game, and participate and interact through barrages and other methods.
In the field of events and sports, on the one hand, the vertical value-added of head sports, on the other hand, the emergence of new events and the industrialization of comprehensive fitness. In addition to the head event, Chinese consumers are paying more attention to waist events. Among them, the potential audience of tennis, marathon and other events in China exceeds 130 million. The number of potential viewers exceeds 90 million. The number of high-value people participating in professional paid fitness programs has increased by nearly 8 million over the past year.
â–¼ Dialogue between Lang Ping and Bai Yansong
In the field of pan-sports cultural creativity and sports brokerage, the combination and integration of sports and entertainment, culture, tourism, mobile e-sports and other fields are generating new value. Sports brokers will play a more important role in the new generation of the Chinese sports industry. The future development and maturity of the brokerage industry will greatly enhance the liquidity and vitality of the Chinese sports industry. In the future, paid subscriptions may become a huge market with a per capita annual payment of more than 500 yuan and a total population exceeding 100 million.
Nielsen releases six core characteristics of the post-00 sports crowd
Gong Yi, vice president of media, technology and communications research in Nielsen China, released the Nielsen authoritative report "Decoding the New Generation of Sports", proposing that in the era of mobile Internet, the new generation of user groups with distinctive characteristics have a subversive understanding and demand for sports events. Sexual change. The report synthesizes the six core behavior characteristics and personality labels in the sports field after Pan-00.
â–¼ Gong Yi, Vice President of Media, Technology and Communication Research, Nielsen China
First, the popularization of niche sports. Audience attention is gradually being diluted, and consumers are beginning to be interested in more and more things; young sports enthusiasts are paying more attention to niche sports;
Secondly, from people's support to money's support. Internet sporting goods consumers are increasing year by year, and there is still room for improvement; 26-35 years old will become the most consuming group of online sporting goods, and 16-25 years old group will become the group with the highest consumption ability in the future;
Third, from pure experience to deep participation. The social characteristics of sports have become more and more obvious, and integration into a certain group has become the most common fitness method for everyone. Users need better equipment in such a social scene, and young people hope that the brand that can express their own demands will appear;
Fourth, from pure sports to pan-entertainment sports variety. The hobby group of sports and other pan-entertainment activities is gradually interacting and covering;
Fifth, the combination of truth and reality. 18-22 years old is the highest age group in contact with e-sports, sports simulation has become the most popular game type. At the same time, 18-22 years old became the group with the highest consumption in the field of e-sports; sixth, the law of mobile fragmentation media began to apply to sports. The change in demand for watching games, the emergence of network broadcasting methods and the influence from social media have promoted the increasing dependence of sports consumers on the mobile Internet, and the multi-screen watching behavior is becoming more and more common.
The sports industry will increase by 5.3 trillion in the next 10 years and will enter the double innovation cycle of competitive business
Penguin Zhiku released the "2017 China Sports Industry White Paper". According to the data collection of the German provinces, the total size of China's sports industry will reach 7 trillion by 2025. According to the plan, the sports industry will have a market growth of 5.3 trillion yuan in the next 10 years the amount. At the same time, compared with 18% of the sports service industry in 2007, the proportion of China's sports service industry has nearly doubled in eight years, and the internal structure of the sports industry has entered a period of optimization and adjustment.
â–¼ Zhao Guochen, general manager of Tencent Sports Operations, believes that the new era of digital media plays an increasingly important fortress role, which will greatly release the resources and energy of the sports industry
According to the report, in the next eight years, the Chinese sports market will fully enter a new growth cycle of double innovation in competitive commerce. Different from the past, under the background of policy incentives, the growth momentum of the new cycle will be more diversified, and the boundaries of the entire industry will be greatly expanded.
Competition is the root, people's health is the source, culture and creativity are the catalyst, and e-sports is the new cake. The industry three-level rocket with competitive sports, national fitness and pan-sports cultural and creative as its core, and the new force of e-sports sports, will have a revolutionary development and update, and provide sports media, sports brokers, and sports user fees for the entire industry. Upgrading the troika will provide the industry with new growth momentum and model innovation in the future
Date: 2018-05-24 14:22
In the next 10 years, the market will increase by 5.3 trillion yuan. What opportunities do people in the sports industry need to seize?
User changes, media fission, industrial innovation, what opportunities and challenges will the new generation of sports meet? On November 7, the first domestic sports industry summit focusing on digital sports hosted by Tencent was held in Beijing. FIBA FIBA, NBA, NFL, Real Madrid and other top international competition organizations, well-known sports media ESPN, market research organization Nielsen, the National Sports Administration, People's Daily, and Syracuse University, Massachusetts Institute of Technology and other well-known academic institutions, Many industry guests including sports stars such as Lang Ping and Su Bingtian conducted in-depth discussions and sharing on forward-looking topics such as development opportunities and industry development trends of the sports industry in the new era.
At the summit, Nielsen and Penguin Zhiku released two professional industry reports, "Decoding Sports New Generation" and "2017 China Sports Industry White Paper", which analyzed the behavior characteristics of Pan-00 sports users and the future development trend of China's sports industry. Forecast, let the sports industry people seize the future.
Chen Juhong, Vice President of Tencent: The sports industry has reached a critical point, and a new generation of sports is coming
The core areas of the sports industry are competitive sports, national fitness, pan-sports cultural creation, sports media, sports brokers, and sports consumers who have been remodeled by consumption upgrades, and have accumulated to a critical point of breakthrough. In the opening speech, Chen Juhong, vice president of Tencent, pointed out that on the other side of the critical point, a new generation of sports is coming.
â–¼ Chen Juhong, vice president of Tencent, in the media and consumer fields, people have more diversified ways of contacting, sharing and participating in sports. Users who quickly consume sports content through fragmented time and mobile scenes through short videos and highlights show more Explosive growth. 78% of Chinese netizens watch important events on their mobile phones, and close to 50% of young Chinese netizens will comment on the online media or social platforms to share their experience after watching the game, and participate and interact through barrages and other methods.
In the field of events and sports, on the one hand, the vertical value-added of head sports, on the other hand, the emergence of new events and the industrialization of comprehensive fitness. In addition to the head event, Chinese consumers are paying more attention to waist events. Among them, the potential audience of tennis, marathon and other events in China exceeds 130 million. The number of potential viewers exceeds 90 million. The number of high-value people participating in professional paid fitness programs has increased by nearly 8 million over the past year.
â–¼ Dialogue between Lang Ping and Bai Yansong
In the field of pan-sports cultural creativity and sports brokerage, the combination and integration of sports and entertainment, culture, tourism, mobile e-sports and other fields are generating new value. Sports brokers will play a more important role in the new generation of the Chinese sports industry. The future development and maturity of the brokerage industry will greatly enhance the liquidity and vitality of the Chinese sports industry. In the future, paid subscriptions may become a huge market with a per capita annual payment of more than 500 yuan and a total population exceeding 100 million.
Nielsen releases six core characteristics of the post-00 sports crowd
Gong Yi, vice president of media, technology and communications research in Nielsen China, released the Nielsen authoritative report "Decoding the New Generation of Sports", proposing that in the era of mobile Internet, the new generation of user groups with distinctive characteristics have a subversive understanding and demand for sports events. Sexual change. The report synthesizes the six core behavior characteristics and personality labels in the sports field after Pan-00.
â–¼ Gong Yi, Vice President of Media, Technology and Communication Research, Nielsen China
First, the popularization of niche sports. Audience attention is gradually being diluted, and consumers are beginning to be interested in more and more things; young sports enthusiasts are paying more attention to niche sports;
Secondly, from people's support to money's support. Internet sporting goods consumers are increasing year by year, and there is still room for improvement; 26-35 years old will become the most consuming group of online sporting goods, and 16-25 years old group will become the group with the highest consumption ability in the future;
Third, from pure experience to deep participation. The social characteristics of sports have become more and more obvious, and integration into a certain group has become the most common fitness method for everyone. Users need better equipment in such a social scene, and young people hope that the brand that can express their own demands will appear;
Fourth, from pure sports to pan-entertainment sports variety. The hobby group of sports and other pan-entertainment activities is gradually interacting and covering;
Fifth, the combination of truth and reality. 18-22 years old is the highest age group in contact with e-sports, sports simulation has become the most popular game type. At the same time, 18-22 years old became the group with the highest consumption in the field of e-sports; sixth, the law of mobile fragmentation media began to apply to sports. The change in demand for watching games, the emergence of network broadcasting methods and the influence from social media have promoted the increasing dependence of sports consumers on the mobile Internet, and the multi-screen watching behavior is becoming more and more common.
The sports industry will increase by 5.3 trillion in the next 10 years and will enter the double innovation cycle of competitive business
Penguin Zhiku released the "2017 China Sports Industry White Paper". According to the data collection of the German provinces, the total size of China's sports industry will reach 7 trillion by 2025. According to the plan, the sports industry will have a market growth of 5.3 trillion yuan in the next 10 years the amount. At the same time, compared with 18% of the sports service industry in 2007, the proportion of China's sports service industry has nearly doubled in eight years, and the internal structure of the sports industry has entered a period of optimization and adjustment.
â–¼ Zhao Guochen, general manager of Tencent Sports Operations, believes that the new era of digital media plays an increasingly important fortress role, which will greatly release the resources and energy of the sports industry
According to the report, in the next eight years, the Chinese sports market will fully enter a new growth cycle of double innovation in competitive commerce. Different from the past, under the background of policy incentives, the growth momentum of the new cycle will be more diversified, and the boundaries of the entire industry will be greatly expanded.
Competition is the root, people's health is the source, culture and creativity are the catalyst, and e-sports is the new cake. The industry three-level rocket with competitive sports, national fitness and pan-sports cultural and creative as its core, and the new force of e-sports sports, will have a revolutionary development and update, and provide sports media, sports brokers, and sports user fees for the entire industry. Upgrading the troika will provide the industry with new growth momentum and model innovation in the future
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