Furniture industry integration needs to break through the surrounding boundaries

From December 29th to 30th, 2011, Hebei Shengfang Furniture Industry Association Annual Meeting and Industrial Development Seminar was held in Beijing Miyun Wine Mountain Villa. The theme of this year's annual meeting is “Strongly implement the transformation and upgrading of the industry and promote the healthy development of Shengfang Furniture”. The meeting focused on political leaders and industry experts from all walks of life in and outside the province. More than 20 politicians from all walks of life in Bazhou and Shengfang came to guide, Hebei. More than 10 industry associations and experts from Tianjin, Dongguan, Baodi, Shenzhen and other places came to help, and more than 200 representatives of Shengfang furniture enterprises participated in the seminar. "Asia-Pacific Furniture Network" interviewed Chen Baoguang, vice chairman of the China National Association, and Chairman Chen talked about some personal opinions and suggestions on how to complete the transformation and upgrading of production enterprises.


Chen Baoguang, Vice Chairman of the China National Association

With the deepening of the transformation and upgrading of Chinese furniture manufacturing enterprises, the development of the furniture industry will focus on industrial adjustment and industrial upgrading. In view of this, the China Furniture Association has formulated the “Twelfth Five-Year Plan” for the furniture industry to guide and guide the Chinese furniture industry from producing countries. Exporting powers have turned to production powers and export powers. As a “China Metal Glass Furniture Industry Base”, Shengfang is listed as one of the six major furniture manufacturing bases in China, and its development has a profound impact on the Chinese furniture industry. I will briefly talk about some personal opinions and suggestions on how to complete the transformation and upgrading of production enterprises in the big environment.

I believe that industry adjustment and industry integration are things in the industry, and most companies are powerless. However, there are also some enterprises that can do a certain degree of industry integration. For example, the “window of the city” furniture enterprises in Dongguan have absorbed a lot of related chains through market integration in a short period of time, and launched a wide variety of serialized industries. Link.

I would like to give three suggestions to the furniture manufacturing enterprises that are currently in the stage of transformation and upgrading. First, we must do a good job of products and get rid of extensive production. Second, market integration. Now our country is in the middle of industrialization. In many aspects, we can integrate the market and integrate into other industries by breaking through the surrounding boundaries. Such as automotive industry coating, metal surface treatment, machinery, hardware products, production lines, etc., these can be used in the metal glass furniture industry. Once again, the group attacked. As far as regional brand growth is concerned, the best means of brand promotion is to build the overall brand and image. Through the attack, we will investigate and learn the development model of other industrial bases, and the brand clusters will be stationed in large-scale stores and group exhibitions. Start the overall brand and quickly win the market.

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