Food gifted packaging is more important than conveying emotions

Food is the main object of gift packaging

When approaching New Year, Spring Festival and other festivals, food companies are busy preparing holiday gifts for consumers. When people bring holiday gifts, people will think of many kinds of goods, but in general, food is the gift, which is the largest and most common. For example, in the New Year and the Spring Festival, gifts such as rice cakes and other cakes that express “Yearly Years High” are included; in the Lantern Festival, Lantern Festival, which conveys the meaning of “Hehe and the United States, is a round”, is given in the bamboo branches of the Qing Dynasty; Fine, Mid-Autumn Festival gifts all over the city tell people that the moon cakes have been popular as early as the Qing Dynasty.

With the improvement of living standards and the increase of interpersonal communication, people are not only paying more attention to the quality, variety, color, and grade of food, but also wanting to provide them with novelty, beauty, and personality. Packaging - Packaging also gifts.

As a result, many food companies are doing everything possible to tap the needs of consumers, pushing traditional products or innovative products into the category of gifts, designing and manufacturing gift packages, and marking prominent words such as “best gifts” and “gifts for gifts”. The desire of the customer to buy, to meet the different needs of consumers.

All kinds of foods are not weak in the "gift packaging wars." The birthday cake is a Hershey gift favored by people from all walks of life. Its packaging is eye-catching. Mid-Autumn moon cakes are traditional holiday gifts. Their packaging has changed and changed, and various styles have emerged in an endless stream; Tianjin Hemp Flower is a tradition in Tianjin. Gifts, through the continuous updating of the packaging, are contending; Shanxi's series of vinegar, series of alcohol, all have gifts wrapped in gift boxes; in many parts of the country, even apples, pears, citrus, mushrooms, mushrooms, etc. Products, also have gift packaging??

The gift packaging of these foods, mostly with a unique packaging design, excellent packaging materials, superb printing technology, has won the recognition of many consumers and become the gift of choice for the market. As a gift, food becomes an item that brings deliciousness and pleasure through the diet. It is a medium for people to increase their friendship and friendship. Therefore, such food should not only be interesting and pleasing in shape and color, but also its packaging should be unique, expressing the mood of the gift giver.

At present, the gift packaging of food is moving toward a broader living space and consumption area. With customs statistics, China's food gift package market is about 60 billion yuan.

Food gift packaging must go out of myth

People rely on gifts and their gift packages to show affection to their loved ones, express friendships with friends, and express love to their loved ones. They hope that the selected gifts will be better, better, warmer, and more beautiful. However, there are some misunderstandings in the gift packaging of food.

First, products that should be gifted and packaged are ordinary packaging. As enterprises pay insufficient attention to gift packaging, some food company products can be closer to the gift, using gift packaging to improve the product's grade and value, but because they do not study the trend of consumption, do not pay attention to update packaging, resulting in lack of product competition It is difficult to compete with gift-packaged products, lose market share, and product returns are naturally affected.

Second, ordinary packaging products should use gift packaging. In the reality of the gift-packaging boom, some ordinary foods have also been gift-packaged, swaggering through the streets, and “hanging sheep's head to sell dog meat”. What's more, “there is nothing but gold and jade,” and opened the gift wrap, which turned out to be defective and fake.

Three, less than two jins, the packaging acts as a "net weight." According to inspections by relevant departments, the net weight indicated on some food packaging includes the weight of the packaging itself; some foods plus packaging may not even reach the “net weight” indicated on the packaging. Some media commented on this: "It is not uncommon for such "ingeniously" use of packaging to infringe consumer interests."

Fourth, by gift-packaging, over-emphasis on high prices and high prices for packaging. Just after the Mid-Autumn Festival in 2006, the media commented: "Some manufacturers use a very delicate wooden box to package a 900-gram moon cake, which actually sells for as much as 6,800 yuan. Although the price is too far off, But in this month's large package of cakes, 4 pieces of fine cutlery, a bottle of wine, and a box of tea leaves are also available, which may be able to comfort the vanity of the gift giver and the recipient. However, when we face up to tens of thousands The boxed gift moon cake at the price of the yuan will inevitably not be staggering!"

Fifth, excessive packaging, waste of resources, damage to the environment. After the holiday season, some luxury and exquisite food packaging became garbage. Excessive packaging not only results in the waste of resources, but also some packaging materials that are not easily degradable, as well as causing damage to the environment.

Sixth, change the date, fraud. Food packaging must indicate the date of production and shelf life. Food that has expired must not be consumed. However, unscrupulous operators resorted to falsification in packaging, and some extended the shelf life arbitrarily. Some dealers recharged the shelf life on sale, and some digged, glued, altered and reprinted expired food packaging. These behaviors, regardless of gift packaging or ordinary packaging, are absolutely not allowed.

Seven, secondary packaging, serious damage. Not long ago, when the relevant law enforcement agencies inspected a store's food and its gift packaging, it was found that the operators randomly packed the food distributed by the supplier. As a result, the bacteria exceeded the standards, the quality was reduced, the quantity was insufficient, and the damage was severe. This secondary packaging is a serious violation of consumer interests.

Food gifts packaging to convey a gift

The gift packaging of food avoids entering all the above-mentioned erroneous zones, and can give its unique function - in addition to the ordinary functions of food protection and storage, beautification and propaganda, it also has the special function of transmitting gifts.

Passion, that is, the sentiment, affection, friendship, love, nostalgia, and so on.

Da Li, the gift of expression, gifts, gifts, gifts, birthdays, gifts, gifts, gifts, and so on.

The Chinese nation is a state of etiquette. Folks have circulated a lot of slang sayings:

"Going to the Goose in a Thousand Miles, Li Qing is Affectionate," here is both "emotion" and "courtesy".

"Buddha wants gold, people want clothes, and goods need to be packaged." Both buyers and sellers, as well as gifted third parties, value the packaging.

After the use of gifted food packaging, its packaging has become a "gift", it is necessary to express "love" in the "emotional." Therefore, the gift packaging also carries the cultural connotation of gifts - gift culture. A food distributor once reminded consumers to avoid three major regrets when using food gifts:

One is that there is no face to face because the gift packaging is not particular and not the favorite gift package.

The second is to send it and give it away. Because the gift is not personal, the recipient can't even remember who sent it—not a personalized gift wrapper.

The third is not worth it because the gifts are expensive and not precious—not gift packages with cultural connotations.

It can be seen that when selecting gifts, not only should they use their brains, but they also have to work hard on how to package them. Otherwise, it would be difficult to obtain the ideal effect of sending a message of decency. Obviously, gifts are very elaborate, both material and physical. Taking moon cakes, lanterns, cakes, and other foods and packaging as gifts is the combination of material and spiritual.

To make our gift culture advance with the times, to better serve the building of a harmonious society, to strengthen the culture and market research of gift packaging, to strengthen the supervision of gifted packaging products, and to guide the development of gift packaging in the right direction. A major event that requires the food industry and the packaging industry to do well together.

Author: Single Shou Qing

Reprinted from: China Packaging News