Since the outbreak of the international financial crisis in 2008 , the instability and uncertainty of the global economic environment have increased, and the impact of the financial crisis has become long-term and complicated. At the same time, the deep-seated contradictions and problems accumulated during the long-term rapid development of the Chinese economy have gradually emerged, forcing the Chinese economy to achieve a transformation and upgrading. The superposition effect of two factors has made the difficulties faced by China's economic development significantly increased, but overall, China's economy has maintained a steady and relatively rapid development trend in the past few years. In 2012 , China’s GDP reached 51.9 trillion yuan, a year-on-year increase of 7.8% . During the same period, China’s total import and export volume was US$ 3.87 trillion, up 6.2% year-on-year ; exports were US$ 2.05 trillion, up 7.9% year-on-year ; imports were US$ 1.82 trillion, up 4.3% year-on-year .
Similar to the trend of the macro economy, in recent years China's printing industry has faced many challenges of deep-rooted contradictions and problems, but it has maintained a sustained and rapid development trend. During the “ Eleventh Five-Year Plan†period, the average annual growth rate of the total output value of China's printing industry reached 19.3% , which was higher than the growth rate of domestic GDP .
According to former State Press and Publication Administration statistics, as of the end of 2011 (2012 data not yet available), there are all kinds of Chinese printing enterprises 102,500, down 1.8%; employees 356.67 million, a decline of 2.7% year on year; printing industry output value 8.677 billion yuan, an increase of 12.59%; total assets of 925.666 billion yuan, an increase of 9.96%; total profit of 73.987 billion yuan, an increase of 8.31%; external processing trade volume of 68.009 billion yuan, an increase of 2.9% . Among them, the publication printing enterprises 6821, total output value of 131.394 billion yuan printing, an increase of 0.94%; packaging and decoration printing enterprises 47377, printing output value of 631.877 billion yuan, an increase of 20.6%; other printed matter printing enterprises 44868, the total printing the output value of 70.851 billion yuan, down 15%; special typesetting, platemaking, binding enterprises 2676, print output value 7.732 billion yuan; franchise and run digital printing companies 799, the print output value 3.974 billion yuan.
Compared with printing companies, the overall market performance of printers in China is not satisfactory. According to statistics, in 2012 , 64 key enterprises in the printing industry in the country achieved a total industrial output value of 6.619 billion yuan, a year-on-year decrease of 14.41% ; an industrial sales value of 6.536 billion yuan, a year-on-year decrease of 12.83% ; an industrial added value of 1.913 billion yuan, a year-on-year decrease of 16.98 % . % ; product sales revenue was 6.484 billion yuan, a year-on-year decrease of 12.08% ; total profit was 299 million yuan, a year-on-year decrease of 51.05% . Among them, the most obvious plastic printer market downturn, China 10 major printer manufacturers glue general decline in sales revenue, an average decrease of 22.4%.
In 2012 , China’s total import of printing equipment and equipment was US$ 3.038 billion, a year-on-year decrease of 4.89% . Among them, the import of printing equipment was 2.634 billion U.S. dollars, down 4.12% year-on-year ; the import of printing equipment was 404 million U.S. dollars, down 9.76% year-on-year . During the same period, China’s total export of printing equipment and equipment totaled US$ 2.149 billion, up 11.05% year-on-year . Among them, printing equipment exports 1.548 billion US dollars, an increase of 14.34% ; printing equipment exports 601 million US dollars, an increase of 3.36% .
Second, the characteristics of China's printing industry development
1. Concentration of the industry continues to increase, and the number of large companies grows faster
　　 In 2011 , the total output value of China's printing industry increased by 12.6% year-on-year , while the number of enterprises and employees decreased by 1.8% and 2.7% respectively over the previous year ; 2439 enterprises above designated size (annual production value above 50 million yuan) , an increase of 292 over the same period of last year , accounting for the entire 2.4% of the total number of companies in the industry . Enterprises above designated size achieved a total value of 439.69 billion yuan, accounting for 50.7% of the industry's total output value , an increase of 4 percentage points year-on-year .
　　 2. Rapid growth in packaging and slower publication printing
　　 In 2011 , there were 47,377 packaging and decoration printing enterprises in China , with a total output value of 631.87 billion yuan, accounting for 73% of the country's total printing output value . Driven by growing consumer demand in China, 2011 packaged output grew 20.6%, far higher than the overall growth rate of the year printed output. Adversely affected by the rapid development of new media, publications printing slowdown, output increased by only 0.94%. Printing and printing
　　 In 2011 , there were 47,377 packaging and decoration printing enterprises in China , with a total output value of 631.87 billion yuan, accounting for 73% of the country's total printing output value . Driven by growing consumer demand in China, 2011 packaged output grew 20.6%, far higher than the overall growth rate of the year printed output. Adversely affected by the rapid development of new media, publications printing slowdown, output increased by only 0.94%. Printing and printing
3. Green printing has attracted attention in the industry, and environmental protection measures have achieved remarkable results
Former State Press and Publication Administration in the "printing industry" Twelfth Five Year Plan "period" should be made to vigorously promote the development of green printing. To the "Twelfth Five-Year" period, to basically establish a green printing system, and strive to the number of green printing companies accounted for 30% of China's printing enterprises. According to the "2012 implementation of green printing results report" released data show that as of November 2012, a total of 153 Chinese enterprises through certification of green printing companies, the completion of its output accounted for 4.5% of the total output value of China's printing. It is estimated that due to the implementation of various environmental protection measures in China's printing industry, the comprehensive cost of energy consumption and printing loss is reduced by about 500 million yuan each year ; the annual emission of volatile organic compounds (VOC) is reduced by approximately 1.5% . material
Former State Press and Publication Administration in the "printing industry" Twelfth Five Year Plan "period" should be made to vigorously promote the development of green printing. To the "Twelfth Five-Year" period, to basically establish a green printing system, and strive to the number of green printing companies accounted for 30% of China's printing enterprises. According to the "2012 implementation of green printing results report" released data show that as of November 2012, a total of 153 Chinese enterprises through certification of green printing companies, the completion of its output accounted for 4.5% of the total output value of China's printing. It is estimated that due to the implementation of various environmental protection measures in China's printing industry, the comprehensive cost of energy consumption and printing loss is reduced by about 500 million yuan each year ; the annual emission of volatile organic compounds (VOC) is reduced by approximately 1.5% . material
4. Digital printing grows faster, but the total amount remains low
Digitization of digital printing and printing is another focus of the development of China's printing industry during the " 12th Five-Year Plan" period . The government and to actively promote enterprise, in recent years, digital printing in China has made rapid development, as of the end of 2011, China's total installed capacity 2145 digital printing machine Taiwan. However, as a whole, the proportion of digital printing in the printing industry is still relatively low. In 2011 , there were 799 digital printing companies in China , achieving a total output value of 3.974 billion yuan, accounting for only 0.46% of the industry's total output value . Even in relatively developed central cities such as Beijing and Shanghai , the proportion of digital printing in the total output value of the printing industry is only about 1% .
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