[China Packaging Network News] Chongqing Brewery announced on the weekend that the company's glass bottles that showed signs of impairment in 2014 were included in the impairment calculation, with an accrual of RMB 123 million, which will affect the company's total profit in the first three quarters of 122.8187 million yuan. The net profit of the shareholders of the listed company was 78,009,300 yuan, resulting in a net profit drop of 26.95% year-on-year. The company said that it will eventually reduce the number of glass bottles used nationwide from dozens to four.
According to related parties inside heavy beer, “glass bottle impairment provision has always existed, but this time the amount is relatively large.†The source said that this large-scale glass loss impairment loss, and Carlsberg became the company's actual controller The brand strategy integration that has been promoting has a "causal relationship."
According to related parties inside heavy beer, “glass bottle impairment provision has always existed, but this time the amount is relatively large.†The source said that this large-scale glass loss impairment loss, and Carlsberg became the company's actual controller The brand strategy integration that has been promoting has a "causal relationship."
Carlsberg's strategic transformation of heavy beer
Insiders also pointed out that this move reflects Carlsberg's strategic transformation of the heavy beer brand, Chongqing beer is the performance of the product knife.
It is understood that after Carlsberg became the actual controller of Chongqing Beer, it continued to strengthen its integration in production, procurement, sales, marketing, and finance. Since the beginning of 2014, the company has determined the optimization plan for the company's beer bottle type and total amount, that is, it will gradually simplify the company's glass bottle packaging, gradually simplify the company's glass bottle packaging in the next few years, and ultimately only use four types of glass in the country. bottle.
Relevant data show that as of January 1, 2014, about 70% of the company's glass bottles are non-future bottle types. According to the glass bottle adjustment plan, the company will stop buying non-future bottle types, allowing them to be naturally eliminated in the coming years, and the most In late 2020, these bottles were completely obligated to be phased out. Therefore, these non-future bottle types showed signs of impairment in 2014. According to the relevant accounting standards, the company's 36 types of glass bottles that were determined to be out of use in 2014 and bottle types whose turnover rate is much lower than the normal level were included in the impairment calculation in full during the year, and bottle types that gradually delisted from 2015 to 2020 were included. , According to the estimated elimination progress included in the calculation of impairment.
Glass bottle packaging share minus
The author observed that at present, companies in the beer industry generally adjust the product structure, and in particular do a subtraction on the glass bottle packaging share.
It is reported that Zhujiang Beer's Zhanjiang can-open can beer bottling line has been officially put into production of wine. After the project reaches capacity, it can add an annual capacity of 50 thousand liters of canned beer, which will meet the cans of Zhanjiang, Maoming and other markets in the western and Hainan Provinces. Consumer demand. In addition, Zhujiang Beer has also invested in a new can of beer canning line in Guangxi Zhujiang Beer Co., Ltd. and Meizhou Zhujiang Beer Co., Ltd. this year. According to the company, cans in the western Guangdong market accounted for 30% of the total beer market capacity, and the Hainan market exceeded 40%. It is expected that the proportion of canned beer will increase by 5-10% in five years.
According to industry sources, the reverse logistics costs and losses of glass bottles are too large, and they are prone to produce quality problems. The easy-to-open cans have low transportation costs, high safety factors and a rapid market growth. According to relevant statistics, the growth rate of the domestic canned beer market has been maintained at 10% to 15% in recent years, which is much higher than the overall growth rate of the beer industry of about 5%. The above-mentioned personage inside course of study thinks, canned beer will be expected to become the mainstream product of the beer consumption market in the future.